The basics of marketing make sense: there are people who have problems, and your company has the right solutions. All that needs to happen is for the two of you to get together. Sounds simple, right?
Back in the days before the internet, the path for successful marketing was fairly straight. Add in a bit of customer data and a dash of creativity, and most of your bases were covered. Today’s business owners are facing a more complicated landscape with more moving parts.
When did it become so difficult to tell people about your company?