Why Mobile-Friendly is Now a Must


Published: October 2, 2017 Author: Jason Holicky - Hometown Design Studio Inc.
Why Mobile-Friendly is Now a Must

The question of whether or not to have a mobile-friendly website is no longer relevant. Instead, the question should be how you want to implement one. More people are using their mobile devices to access the web than ever before, and if you’re not ready for them, you will lose business to your competition.

Not convinced? Let’s take a look.

What Does “Mobile-Friendly” Mean?

First, let’s start with understanding what it means to be mobile friendly. To start, you don’t want to use software that’s not common on mobile devices such as Flash. You also want to make sure text is easily readable without having to zoom in.

All the content on your site should also be visible without having to scroll horizontally. Mobile users are happy to scroll down for more content, but never to the side. Links and buttons should also be large enough and far enough apart that they can be tapped without accidentally hitting the wrong one.

Lastly, load times matter. From shaky data connections to simple impatience, you don’t want your pages bogged down with heavy graphics, videos, and other elements that take forever to load. Mobile Users Outnumber Desktop Users

In 2013, the number of online shoppers using mobile devices surged and surpassed the number of desktop and laptop users. What’s more, in 2017, the total number of mobile web users surpassed all other users. That means that the majority of Americans are turning to mobile devices for everything they do on the internet, not just shopping. What Are People Doing Online?

In today’s world, people turn to their smartphones to solve problems of every type. From settling friendly disputes to catching up on favorite TV shows to looking for somewhere to grab lunch, most of us don’t even realize how often we’re picking up our devices to get information.

Most people expect to get the answers they are looking for when punching a few words into a Google search. Not only that, but the expectation is also that the information will be presented in a way that’s easy-to-view on a mobile device.

A 2012 Google Survey found that more than 60 percent of mobile users will leave a site if it’s not mobile friendly. Over the last five years, the patience and tolerance for websites that are not tailored for mobile has only dropped. Google is Watching

When searchers turn to Google for answers, the search engine first determines the type of device being used for the search. The results are then tailored for the device--with particular attention paid to mobile friendliness.

Google takes this approach so seriously that if your website is not mobile friendly, it has no hope of making it near the top of the search results for mobile users. They also aren’t leaving businesses to guess, and Google isn’t known for providing businesses with SEO details. If you want to know whether Google considers your site to be mobile friendly, drop your URL into this tool for a simple yes/no answer. Users First

Making your website mobile friendly is more than just giving Google what it wants to put your site at the top of the search results. It’s also about making your customers happy. With so many people now turning to smartphones and other mobile devices for solutions, it only makes good business sense to be ready for them.

Categories: Responsive Design
About the Author

Creative Director Jason co-founded Hometown Design Studio of New Lenox, IL in 2013. He spends his days guiding and consulting industrial clients and small businesses owners on their marketing strategy and projects. Jason enables everyone to be successful and grow their business by sharing his knowledge and experience.
Separate sites for mobile and desktop is complicated. Responsive design is simple and more effective.

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