The biggest problem that most small and medium-sized businesses have with social media marketing strategies is creating them in the first place. However, no social media activity will be truly useful unless it is directed toward achieving a goal. In other words, if you have no strategy, you’ll probably get a small amount of lift just from the interactions, but if you want to achieve business goals, you need a plan.
Step 1: What Are Your Goals?
Remember to start with SMART goals: Specific, Measurable, Attainable, Relevant, and Time-bound. Otherwise, your goals may be too loose or to nonspecific to build a strategy around or to determine whether you’ve achieved them or not.
A common goal for businesses is to connect with people so you can get more customers. Make this goal SMART by seeking to acquire five new followers a week or to get one new qualified lead per week from Facebook. Some other common goals include increasing brand awareness, driving traffic to your website, boosting brand engagement, and building a community. Each of these can be made SMART depending on your specific needs.