Social Media Content Ideas that Get Results


Published: May 18, 2020 Author: Jason Holicky - Hometown Design Studio Inc.
Social Media Content Ideas that Get Results

If the primary goal of your marketing activities is to convert more people into paying customers, then a lively social media presence is one place to start. After all, you can’t introduce people to your brand, talk about your solutions, and build relationships if nobody is listening. If you’re in need of a few social media content ideas for building an audience and converting more customers, you’re in the right place.

Social Promotion vs Social Engagement

Before we get into post types and social media content ideas, let’s start with a quick reminder that social media is meant to be social! You may have business goals that you’re hoping to reach, but social media users rarely log into their accounts looking to spend money or to think too hard about work-related topics.

For that reason, it’s important to find the right balance between promoting your brand and not annoying your readers. Stick to topics and content that are geared toward engagement rather than direct sales. Include fun posts, reminders, event updates, and the occasional product or service pitch. In other words, your strategy should be soft selling and building relationships rather than only pushing for purchases.

What Types of Content Should I Post on Social Media?

When creating content meant for your social media feeds, there are lots of types to choose from. Some will always get more attention (looking at you, kitten videos), and if you think your audience will like them, it’s always a good idea to include a few things that are just for fun. However, most of the time, those posts are not going to contribute to your business goals. Here are some social media content ideas that are geared towards business results.

  1. Interactive Posts.

    Whenever people get to do something rather than just look at it, they tend to be more engaged with the content and interaction will also help you stand out from the crowd. In fact, 66 percent of marketers reported better engagement from interactive content.

    Quizzes are probably the most popular type of interactive content as everyone wants to know what type of fruit they were in a past life. Surveys, polls, calculators, and 360-degree videos are a few more examples of interactive content that tend to do well on social media.

  2. Visual Content.

    From infographics and charts to memes and photos, if you can say it with a visual rather than words, then do it. Consider that more than 80 percent of online users only skim content and, at most, read 28 percent of the words. Capturing their attention with interesting things to look at is critical.

  3. If you have new and exciting industry statistics, make a chart! Create a video tour of your office or facility or a tutorial on how to use your products. If you’re in the service industry, post photos of your crew in action. If you think your industry is “boring,” try some pictures from a tradeshow or other networking events to make things more lively.

  4. Long-Form Content.

    Not everyone is going to be ready for a deep-dive into some industry content, but some people will. Plus, a bunch more are likely to save it to read later or share it with someone who might be interested. If you have an ebook, whitepaper, or technical guide that’s ready to go, social media can be one of the best places to promote it.

    To get noticed, pull some interesting or surprising facts or statistics to use as teasers, and include graphics, charts, or photos from your publication for visual elements. The best results will come from posts that are interesting on their own so people who aren’t in the mood for a long read can still appreciate your updates, and those who want to jump in can click a link. In most cases, you’ll be able to create several unique promotional posts from one source of long-form content.

  5. Something Happy.

    There’s no doubt that there’s plenty of negative news and conversation happening on the internet. There’s also no doubt that people get really tired of being bombarded with negativity, especially on their social media feeds. Cut through the noise with light, happy, positive content that will help people associate your brand with good vibes.

    Humor is always popular, but it can be challenging to achieve for some brands, and others may prefer to keep a more serious tone to their messaging. If being funny isn’t in the cards for your company, other positive social media content ideas include uplifting news to share, statistics that show trends moving in positive directions, photos of people enjoying your products or services, and inspirational quotes and achievements.

  6. User-Generated Content.

    This name for things your audience creates or shares may sound more intimidating than it really is. User-generated content can include everything from a thank-you note sent by a customer to a screenshot of a 5-star review to photos posted by your customers.

    Most people love to be recognized and feel a bit of fame by having a company share their content. Plus, the rest of your audience will be more likely to trust your brand when other people have demonstrated a positive experience with you. When sharing user-generated content, always keep your customer’s privacy in mind and consider blacking out names or faces unless the content is already publicly available.

Always Be Yourself

When trying out new content types or styles, it’s always important to return to your brand’s identity and values to be sure what you’re sharing is still aligned with your mission. You may have to step outside your comfort zone a bit as you experiment with new ideas, but make sure you’re not straying so far that your branding efforts are being diminished.

About the Author

Creative Director Jason co-founded Hometown Design Studio of New Lenox, IL in 2013. He spends his days guiding and consulting industrial clients and small businesses owners on their marketing strategy and projects. Jason enables everyone to be successful and grow their business by sharing his knowledge and experience.
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