Should I use Wordpress for my business website?

     

Published: February 1, 2016

There is no denying that Wordpress is a popular tool to create websites and manage content.  Approximately 26% of websites on the internet were constructed using Wordpress.  But, does being popular mean it’s the best choice for your small to medium sized business?  Wordpress may work well for some, but could end up causing you, and your web designer, a lot of frustration in the long run.


What is Wordpress?


Wordpress is free a piece of software that was originally developed in 2003 as a blogging platform to help writers publish content and articles.  As it became more popular, the framework was expanded to include pages, plugins, widgets, themes, and comments.  By 2010, Wordpress had become more of a content management system (CMS) that made it easier for simple websites to be created and updated by almost anyone.


As we covered in our previous blog post, 5 Reasons to Avoid DIY Website Design, it is recommended that you work with a professional web designer to get the most from your website and your marketing strategy.  Here are some reasons why they might not recommend building your website in Wordpress.


Slow speed to market


Wordpress is quick to setup and a website can be up and running within a few hours.  However, it will take many hours to adjust the theme for your brand, add plugins and widgets, and get the settings right for your company.  Since Wordpress is developed by many different people around the world, the code isn’t always consistent or well documented.  Your web designer might spend hours researching how to change colors, adjust spacing, or writing custom code.  This added time, could cost you more in the long run.


SEO is not solid


As covered in previous articles, SEO is the recommended set of standards to get your website well ranked by search engines.  Wordpress has very minimal search engine friendly options right out of the box.  Your web designer will have to add plugins or widgets to ensure all aspects of SEO are covered.  


Finding and testing plugins take time and can be a guessing game.  The plugin might not have all the functionality built in and modifying the code is not easy.  You designer could spend days or weeks swapping out plugins to get the intended action working. Also, the addition of these plugins and widgets will create additional slowness.


Lots of Maintenance


If you have never worked with Wordpress before, be aware that it requires frequent updates to the software, themes, plugins, and widgets.  Wordpress was updated 25 times in 2015.  Each software update may require updates to the themes, plugins, or widgets as well.  So what are all the updates?  They are new features, security fixes, bug patches, and more.


If your website isn’t using the features, it is a waste of time.  Especially, if the updates break your website.  Some users don’t bother to update at all, causing their website to be more vulnerable to attacks.


Websites can become slow


The extra features that you aren’t using, might bloat your website that could run slow.  It takes careful attention to ensure only the necessary components are installed and working properly.


Lack of Technical Support


Wordpress is supported by an online community.  The community recommends that you search the knowledge base for answers, then use the forums to ask questions.  Web designers will not have a specific person or business to call when issue arise.  They can spend hours combing through forums and community posts trying to resolve issues.


Wordpress is not totally free


The Wordpress framework is free to use and there is no licensing cost.  However, beautifully designed templates will cost money.  Premium plugins and widgets add to the overall cost of using this framework too.  And don’t forget the time spent by your web designer to get everything working properly.


Wordpress may work well for entrepreneurs, startup businesses, or bloggers who need something available on the Internet today.  This turnkey solution is great for some, but can have some long term effects on your business, especially if you plan to implement a digital marketing strategy.


Conclusion


Wordpress can be inexpensive and quick to install, but will requires a lot of attention to get it right.  It’s like the frozen dinner of the web and you get what you pay for.  Working with a professional web designer will save you both time and money in the long run.  This expert collaboration will let you focus on running your business and keeping your customers satisfied, while having an expert sweat the small stuff.


Categories: Web Design & Development
Tags: Wordpress, Small Business
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