Quad Plus

Industrial Manufacturing Web Design

About the Client

Quad Plus is an industrial system integration company that provides a full life-cycle of services to their clients. They provide professional engineering, power services, system integration and manufacturing, commissioning, repair and service, and industrial safety services to a variety of industries.

Services We Provide

Graphic Design

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Web Design and Development

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Content Marketing

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Website Redesign

The main problem Quad Plus was facing was a website failing to deliver enough qualified leads. Their website needed a complete overhaul with a focus on inbound marketing to attract new visitors and convert them into leads.

We interviewed key stakeholders to identify differentiators and created detailed customer personas to better understand their target market. We then developed a strategy of consolidating content and building a site architecture document to streamline navigation. Once that work was done, we got busy with:

Creating a style guide to keep the visual aspects of the website consistent across every page.
Breaking down large paragraphs and essay-style content into smaller, more snackable bites that are easier for website visitors to digest.
Designing custom icons to make site navigation more intuitive.
Designing mockups of website pages to help Quad Plus visualize the final page layouts along with the overall look and feel, colors, photos, icons, and other visual elements.
Replacing photos of products with photos showing employees in action and performing services. This helped demonstrate the client’s core business of installing and repairing equipment rather than manufacturing it.

With so many parts in motion, meticulous project management was necessary to ensure that deadlines were met, milestones were defined, and that the entire project moved along at a pace consistent with the client’s expectations and needs.

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Graphic Design

Quad plus needed a customized label for their 100th shredder installation as this was a major milestone for the company. The Quad Plus team wanted a local company who could visit their site and see the label installation process and understand their needs.

We listened to their vision and used our creative expertise to bring it to life. The custom label needed to include both of the company’s logos while commemorating their 100th installation. We worked closely with the printing vendor to be sure the label was printed correctly and used a material that would stay in place in the harsh, hot environment where the products are used.

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Tradeshow Booth Design

In the industrial services sector, tradeshows are an integral part of growing a successful company. Quad Plus needed a tradeshow booth for an annual convention in Las Vegas that was as visually appealing as it was functional.

We designed the booth using the layout provided, and consulted with the Quad Plus team to understand their vision while offering our expert guidance to be sure new leads would visit the booth during the convention.

Before producing the final product, we created a 3D model of the booth so the Quad Plus team could visualize the final product and be confident with the results. We then coordinated with the booth vendor to ensure a high-quality print would result from the drawings and design provided. Lastly, we recommended carpet and furniture selections to coordinate with the booth design.

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Testimonial

Hometown Design Studio has exceeded ALL of our expectations! We wanted to create a large decal to be displayed on one of our industrial products and continue the image into a two-page spread magazine ad. Not only did they succeed in an impressively short amount of time, but they were patient with us and provided great suggestions. They gave us a detailed list with quotes of professional printers to choose from, then worked directly with the printer of the decal for us. It turned out so well that our client has asked for a copy of the decal for his own business and we hired a professional photographer to take photos. We were VERY happy to hear Hometown Design offers professional writing services and hired them to write a press release for us. We will also be asking them to design all of the graphics for our upcoming convention booth. After SO many nightmare scenarios we have survived with other marketing firms and graphic designers, we feel VERY lucky to have found them. I look forward to working with Hometown Design in the future in all aspects of our marketing!

Karen Wittenberg
Quad Plus, Project Specialist – Large Drive Division

Change the Way You Get Leads

Nobody knows your customers better than you, and we specialize in crafting a brand that makes an emotional connection and moves people to take action.

Working together with you, we will create a look and feel for your business that makes lasting connections with your customers. We have the creative savvy to deliver custom graphic designs, photography, websites and more. We also have the technical expertise to help with email marketing, search engine optimization, and pay-per-click campaigns. We know how to research market segments to uncover what motivates your customers, and the project management ability to bring it all together into a cohesive campaign that drives results.

Let’s do this.

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