Control System Labs

Industrial Manufacturing Web Design

About the Client

Control System Labs repairs industrial electronic controls for customers throughout the world. They specialize in repairing, refurbishing, and rebuilding electronic controls for industrial equipment, including obsolete equipment no longer supported by the original manufacturer.

Services We Provide

Web Design and Development

Learn More

Search Engine Optimization

Learn More

Content Marketing

Learn More

Pay-per-Click Marketing

Learn More

Website Redesign

After a change in ownership, Control System Labs wanted to implement technology solutions that will attract new customers and bring back past customers, increase brand awareness, improve organic search results and increase business leads.

View the redesigned Website Learn more about Web Design

Pay-per-Click Marketing

By monitoring and refining Google ads, we achieved an increase of qualified leads that was six times higher.

Strategy:

Conducted keyword research to target high monthly searches and low competition
Increased clicks by monitoring keywords to target the best performers
Create and modify ads based on performance to increase conversions

Learn more about Pay-per-Click Marketing

Email Marketing

Lead nurturing through email marketing was developed using a series of techniques including A/B testing of subject lines and testing of templates and layouts to create effective templates for consistent messaging. Email analytics were tracked with particular attention paid to improving conversions. Monthly reviews were conducted to make adjustments and improve the results of email campaigns. Contact lists were cleaned and updated, and quarterly topic lists were developed to provide better responses. Once the details were ironed out, emails are assembled, content is written, photos are chosen, and messages are scheduled for delivery.

Learn more about Email Marketing

SEO and Content Marketing

The primary challenge for Control System Labs was product web pages that contained only specifications and identification information. Instead, like items are now grouped into product lines and content was added to improve ranking in search engine results. Keyword research was also completed to improve copy for product lines and pay-per-click advertising results. The next goal is to increase exposure and boost incoming leads by optimizing pages for more clicks and conversions.

Learn more about Content Marketing

Testimonial

Our website was in need of an overhaul, and we enlisted Hometown to build a new site for us from the ground up. They handled all aspects of the design, including the creation of a new database to manage our 75,000 items, and making sure all those items properly redirected from the old site. Hometown used their experience and knowledge to design our website to improve our search engine rankings. Their knowledge, professionalism, and responsiveness was evident throughout the process, and we are very pleased with the results.

Gary Fredricks
Control System Labs, Owner

Call to Action

Nobody knows your customers better than you, and we specialize in crafting a brand that makes an emotional connection and moves people to take action.

Working together with you, we will create a look and feel for your business that makes lasting connections with your customers. We have the creative savvy to deliver custom graphic designs, photography, websites and more. We also have the technical expertise to help with email marketing, search engine optimization, and pay-per-click campaigns. We know how to research market segments to uncover what motivates your customers, and the project management ability to bring it all together into a cohesive campaign that drives results.

Let’s do this.

Start Now