Chicago Dough

Local Pizza Chain Restaurant Web Design

About the Client

For over 40 years, the Chicago Dough Company has been making gourmet Chicago-style pizza in several varieties. They offer thin crust, double crust, a unique deep dish, and not to mention a traditional stuffed and calabrese pizzas. One of the owners came to Hometown Design Studio looking for help with their website. We later provided help with their menu redesign and social media management.

Services We Provide

Web Design and Development

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Digital Marketing

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Graphic Design

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Commercial Photographer and Videographer

Photography and Videography

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Website Redesign

Chicago Dough's main website redesign goal was to make navigation easy for their customers, regardless of their device. Other goals also included increasing page ranking for local search results, communicating specials and events, and increasing sales from online ordering.

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Graphic Design

Chicago Dough’s marketing materials needed to be redesigned to match their new branding and to appeal to their target audience. A new menu was designed along with other marketing pieces such as table tents, coupons, flyers, and a magazine cover. Custom photography to highlight the restaurant and their appealing dishes was used to create enticing visuals for customers.

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Photography

Working with Chicago Dough to understand their needs and create a shot list of photos was an essential preliminary step to ensure an efficient photo shoot. Next, we prepared the area to capture photos of products, interior, and exterior spaces using the proper lighting. Lastly, photos were edited and optimized for digital and printed marketing materials.

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Social Media Management

Local restaurants rely on word-of-mouth advertising through social media to attract new customers and build relationships with local diners. Campaign sheets were created to be sure information is ready and approved by the client with plenty of time to write, create, and schedule posts for Facebook and Twitter.

Reputation management is another critical area, and careful consideration is paid to respond to Facebook and Google comments and reviews within a 24-hour time frame. Particular attention is paid to negative reviews, and responses are crafted and submitted to Chicago Dough for approval before posting publicly.

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Testimonial

If you’re looking for a team that will listen to what you need, answer your phone calls, and get the job done fast, Hometown is the perfect company. We had a short timeline for our project, but Hometown had no problem with our deadlines. They kept my old website up and running the whole time we were working on the new one so we had no downtime! They stop in for lunch all the time and I love having the chance to work with a local company that cares about our community.

Tim Waters
Chicago Dough Company, Co-Owner

Change the Way You Get Leads

Nobody knows your customers better than you, and we specialize in crafting a brand that makes an emotional connection and moves people to take action.

Working together with you, we will create a look and feel for your business that makes lasting connections with your customers. We have the creative savvy to deliver custom graphic designs, photography, websites and more. We also have the technical expertise to help with email marketing, search engine optimization, and pay-per-click campaigns. We know how to research market segments to uncover what motivates your customers, and the project management ability to bring it all together into a cohesive campaign that drives results.

Let’s do this.

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