BalanStar Corporation

Industrial Manufacturing and Services Web Design

About the Client

Balanstar manufactures balancing machines and provides balancing services to customers throughout the world. They are committed to exceeding the needs of their clients by making it cost-effective, easy, and convenient to balance parts. The primary goals for Balanstar were to improve organic search result rankings and increase qualified leads. They also needed a CMS, allowing them to add, update, and remove balancing machine equipment from their website.

Services We Provide

Web Design and Development

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Search Engine Optimization

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Content Marketing

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Pay-per-Click Marketing

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Website Redesign

The team at BalanStar saw decreased leads and thus decreased sales over a 6 to 12 month period. Their goal was to increase customer leads by updating their website with a responsive, mobile-friendly web design. Improve organic search engine optimization (SEO) through high quality, copywriting content. Pay-per-click advertising was implemented and fine tuned to generate even more leads.

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Pay-per-Click Marketing

A 250% increase qualified leads was achieved through the monitoring and refinement of Google Ads.

Strategy:

Conducted keyword research to target high monthly searches and low competition
Increased clicks by monitoring keywords to target the best performers
Create and modify ads based on performance to increase conversions

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Testimonial

We needed an updated website so we could compete with other local businesses online. Hometown Design Studio provided us with a clean, responsive design so our website looks great on phones, iPads, and computers. We really liked the way they took the time to understand how our customers interact with our website to provide them with a great experience. I would recommend Hometown Design Studio for anyone looking to update their website!

Erwin Schulz
BalanStar Corporation, Owner

Change the Way You Get Leads

Nobody knows your customers better than you, and we specialize in crafting a brand that makes an emotional connection and moves people to take action.

Working together with you, we will create a look and feel for your business that makes lasting connections with your customers. We have the creative savvy to deliver custom graphic designs, photography, websites and more. We also have the technical expertise to help with email marketing, search engine optimization, and pay-per-click campaigns. We know how to research market segments to uncover what motivates your customers, and the project management ability to bring it all together into a cohesive campaign that drives results.

Let’s do this.

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