Hometown Design Studio, Inc.

Generate more leads, faster.

We have the experience to fully manage your Google Ads so your company enjoys the best return on your investment. We do this by using paid ads to bring more leads to your website. This also boosts brand awareness by bringing your name to the top of the search results--even higher than organic (unpaid) results.

Using pay-per-click marketing, we can advertise locally, nationally, globally; wherever your customers are located. Get control of your budget and fine tune it to meet your goals by advertising to the right people at the right time.

What We Can Do For You

Plan

The first step is to understand your goals. Next, we’ll perform keyword research and consider your budget to identify your best targets while keeping your competitors in mind. Lastly, we’ll identify strong landing pages on your website to connect to your ads.

Create

We’ll write your ad campaigns, creating compelling text that gets clicked. Your ads will be keyword focused and aimed directly at your target audience. We will also integrate your ads into your website so that conversions are properly tracked.

Optimize

PPC ads are not set-it-and-forget-it. Instead, we monitor and analyze campaigns continuously to optimize your ads, keywords, schedules, and landing pages and test different ads to find the one that converts the best. You’ll receive a monthly performance report so you can clearly see the progress made toward your goals.

Transparency, Not Mystery!

We’ll Walk You Through the Analytics

Understanding how your ads are performing is critical to ensuring you’re allocating the right amount and that you see a positive return on your ad investment. We generate custom monthly reports and review the results with you.

We’ll also go over any adjustments that need to be made, including changes to your landing pages to improve conversions and to deliver more qualified leads. For example, if you operate a tire balancing service, you want to avoid people looking for yoga balancing. Small adjustments will help clear out anyone who doesn’t belong. The best results happen when your audience is finely tuned and you have landing pages that are optimized for conversions.

Comparing Paid SEO and Organic SEO

Paid SEO

Paid advertisements allow you to take a temporary shortcut to the top of the search engine results page. Paid search ads direct customers to landing pages on your website so they are the most effective when your pages have been optimized using the same high standards to produce organic SEO results. This boost will not affect your organic ranking so you’ll get the best results with a combination of paid and organic strategies.

Organic SEO

To achieve organic SEO results, you have to be committed to the long game. It takes time and patience. Your pages will rise to the top of the search results when they provide helpful content that answers the questions and solves the problems that people are searching for. Your content and the technical details of your website must be approachable for regular people while also falling in line with what search engines are looking for when ranking pages. Producing high-quality, helpful content on a regular basis is your ticket to the top of the pack.

Learn More about Search Engine Optimization

Learn More about Pay-per-Click Marketing

What is Search Engine Marketing
In the simplest terms, Search Engine Marketing, or SEM, is paying to have your business show up when a user performs a search on a search engine like Google or Bing. In its most basic form, SEM is that simple. However, as advertisers work to maximize their budgets, a host of optimization and targeting techniques come into play, and the terminology and options can get a little overwhelming.

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Which SEM Tool is Right for You?
Search Engine Marketing may be less costly than most other advertising and marketing channels, but that doesn’t mean you don’t want to get the highest return on every dollar you’re investing. Yahoo, Bing, and Google all offer SEM tools for businesses, but which is the best choice? Let’s take a look.

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After the Click: Why Web Content is Important to SEM
So much of search engine marketing is focused on getting the click. Finding the right keywords, eliminating the wrong ones, optimizing the ad copy or images to draw attention. All of these are critical to getting clicks, but what happens next?

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View More Pay-per-Click Marketing Blog Posts

Pay Per Click Strategies That Get Leads

Are your pay-per-click ads failing to deliver enough qualified leads to justify the expense? Are you confused by the steps and terminology and haven’t taken the plunge into paid ads? We can help!

Whether you need to get your first PPC campaign off the ground or want to revamp your existing campaigns into lead-generating machines, we have the expertise and experience to get results from your paid advertising campaigns.

Get Started