Is Social Media for Business Right for You?


Published: April 6, 2020 Author: Jason Holicky - Hometown Design Studio Inc.
Is Social Media for Business Right for You

The interactive nature of social media makes it one of the most powerful tools for achieving the marketing and sales goals of businesses of every type. On the other hand, the nature of social media marketing is vastly different from traditional marketing methods leaving many business owners wondering if it’s right for them. The good news is that social media for business is almost always a good idea. Almost.

Why Use Social Media for Business?
If you’re still on the fence as to whether social media for business is right for you, let’s take a look at some of the reasons why companies are increasingly choosing social media marketing. First, there are more than three billion users across the various social networks so the simple size of your potential audience is compelling.

Then there’s the cost of marketing on social media: it’s incredibly affordable for even the smallest budgets. In fact, most of the expenses associated with social media marketing are for creating strategies and content to share as posting to a social media account is free. Some companies will benefit from a paid advertising campaign, but spending money on these campaigns is not a requirement to find success.

What Else Can Social Media Do?
In addition to being a low-cost way to reach billions of people, social media for business is ready to go to work to help your company achieve these goals:
  • Branding. The relaxed, informal environment of social media makes it the perfect place to let people know who you are, what you do, and what’s important to your company. Plus, when people have frequent opportunities to see content from your brand, you’ll be on the top of their minds when they need a solution you can provide.

  • Build Trust. As people get to know your company and your values, they will start to build trust for your brand, and trust is critical when trying to boost business online.

  • Demonstrate Expertise. People trust technical experts more than they trust businesses. Social media provides an opportunity to humanize your brand and showcase your expertise so customers will trust you to solve their problems.

  • Build Website Traffic. For most businesses, your website serves as the hub of your online marketing activities. Getting more people to visit your site means more opportunities to convert casual visitors into paying customers.

  • Maintain Relationships. Whether it’s responding to a complaint or negative post about your company or answering a question from a reader, social media provides a unique opportunity for two-way communication that will not only build relationships with those two whom you are talking, but also with anyone else who is reading.

  • Insight & Information. If you’re trying to learn more about who your customers are and what they want, there is no better place than social media. Not only can you gain valuable insights from conversations, but all of the major social networks collect an incredible amount of data and provide analytic information for your review.
When to Skip Social Media
Social media is such a powerhouse tool that there’s only one circumstance we can think of when it should be avoided entirely: when you don’t have the resources to do it right. A poorly-planned social media strategy can do more harm than no social presence at all.

The most common mistake businesses make is not allocating enough resources to develop a meaningful strategy that will get results. One of the most important things you must be ready to do is engage with your audience consistently. Sporadic posts and inactive accounts spell “unreliable” to watchful customers.

Another thing to be prepared for when using social media for business is creating content that audiences want to see. People have a small amount of tolerance for directly advertising to them in social spaces, but they are far more receptive to content that’s informative, entertaining, or otherwise useful to them. Plus, dry and boring content is not valuable anywhere.

Social Media for Business Done Right
While there’s room for every business on social media, only those that get it right will find success. We know that not everyone is cut out to be a social butterfly, and not every business owner has time to spend making sure their social media feeds are full and messages read. If you’re ready to reap the benefits of social media for business, we have the time and the talent to get the results you’re looking for.

About the Author

Creative Director Jason co-founded Hometown Design Studio of New Lenox, IL in 2013. He spends his days guiding and consulting industrial clients and small businesses owners on their marketing strategy and projects. Jason enables everyone to be successful and grow their business by sharing his knowledge and experience.
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