How to Increase Your Social Media Presence

     

Published: January 25, 2021 Author: Jason Holicky - Hometown Design Studio Inc.
How to Increase Your Social Media Presence

Maintaining a social media presence takes a bit of work and persistence, but the tradeoff is worth it. Most people turn to the internet to learn about new products and services and to find solutions to their problems. They also turn to their social media feeds to get input from their connections and keep in touch with their favorite brands.

Build Relationships by Increasing Your Social Media Presence

In return, brands have an opportunity to establish and maintain an image and a reputation that their customers will connect with. Building relationships is how we get new business and turn a one-time buyer into a loyal customer. Here’s what you need to know about learning how to increase your social media presence.

Set Goals

As with most things in marketing, in order to achieve success, you have to know what you’re working toward. Whether you want more followers, better engagement, a boost in sales, or more likes and shares, the strategy you need will depend on what you’re after.

Remember that the best goals are SMART goals: specific, measurable, attainable, relevant, and time-bound. In other words, your goals need to be more than just “I want more followers.” Instead, that goal should be more along the lines of “I want to increase my followers by 20 percent by the end of the first quarter.” That way, you’ll not only know exactly what you’re working for, but you’ll also know which metrics to watch to see whether you’ve accomplished it.

Create a Social Media Strategy

The specifics of your strategy will be based on your goals. Expanding your reach to gain the attention of new customers will require a different approach than trying to get your current set of followers to visit your website more often.

For example, a group of paid or boosted posts with a target audience that’s outside your circles may be the right way to get your content in front of a new audience to expand your reach. However, people may be less likely to make a purchase after seeing one post from a new brand, so that strategy may not work to increase your sales.

Create Branded Content

While developing your social media strategy, remember that it’s important for it to also be integrated with the rest of your marketing activities. In other words, you don’t want social media users to feel like they’re seeing one company in their feeds while the website or other digital channels are unrecognizable.

Branded content is a great way to make sure your audiences stay familiar with your company no matter where they are engaging with you or what the goals of the content are. By having the same look and feel—using the same fonts, colors, photo editing filters, and logos—on all of your materials, you can have content that’s designed to do different jobs without feeling disjointed.

Stay Active

Staying active on your social channels is one of the most important ways to increase your social media presence, as most platforms reward active users by showing their content to more people. Audiences will also be more likely to engage with social media accounts that are regularly updated. Plus, newcomers will look to see whether your feeds are fresh, and many will walk away from a company that appears stale.

First, it’s important to publish content consistently. For some companies, once per week is sufficient; others will benefit from publishing multiple times per day. The frequency will depend on your industry, the size of your company, the competition, and the size of your audience. In general, retail, restaurant, and beauty or fashion industries do better with more frequent posts, while professional, industrial, or niche industries will do well with less frequent updates. The number one rule, however, is to be consistent.

Next, it’s critical that you respond to activity on your Facebook, Twitter, and other feeds. That means replying to comments, liking and sharing posts, responding to mentions, answering questions, and responding appropriately to any complaints. People want to see that there are human beings behind the screen and often turn to social networks for customer service needs, so make sure your brand is more than a set of automated scheduled posts.

Ways to Increase Your Social Media Presence

Optimize Your Content

Start by optimizing your social media profiles to make sure they contain up-to-date information about your company and refresh your profile photos from time to time. Then, make sure to optimize the content you are posting to your feeds.

Hashtags can play a significant role in getting your content found, and when used appropriately, they can add to the conversation. The key to getting hashtags right is to always do your homework to make sure you know what activity is tied to any hashtags you’re thinking about using and that they are relevant. Resist the temptation to use an unrelated hashtag just because it’s currently getting a lot of attention.

Optimizing also means using the right balance of text to images. Most social media users respond better when posts contain high-quality photos, videos, and other visuals rather than just text. It’s also essential to optimize headlines for keywords and mix up the headlines when reposting or sharing the same article or blog post more than once.

Lastly, optimize your post schedule to get the best days and times to reach your audience. There is no magic time or day of the week, however, as it varies considerably depending on the industry, social media platform, and needs of your users. For example, posts aimed at parents of school-aged children tend to perform well within the first hour after school starts. On the other hand, those aimed at office workers tend to do well around lunchtime and during the late afternoon.

Check Your Metrics, Adjust, and Repeat

The most important thing to know about growing your social media presence is to trust the feedback your metrics give you. No matter how much your intuition is telling you that a certain content type or time of day should work, if the metrics show otherwise, it’s time to make some adjustments and try again.

If you’re struggling with your social media presence, we can help. Whether it’s setting goals, designing a strategy, understanding your metrics, or creating an entire social media program from scratch, our methods are proven to find success. Contact us to get started!


About the Author

Jason co-founded Hometown Design Studio of New Lenox, IL in 2013. He spends his days guiding and consulting industrial clients and small businesses owners on their marketing strategy and projects. Jason enables everyone to be successful and grow their business by sharing his knowledge and experience.
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