How Social Media can improve your marketing plan


Published: March 28, 2016 Author: Jason Holicky - Hometown Design Studio Inc.
How Social Media can improve your marketing plan

Social media involves a lot more than just posting and tweeting. Social Media channels provide great ways to build relationships and engage with audiences on a direct level. You can enhance your brand by building social proof and staying current, helping you generate sales leads to grow your business. Social media is an important tool for improving your marketing plan.

If you want to know more about why social media is important for marketing, makes sure to read this article by Laura Spencer. Laura does a great job describing the benefits of social media for small businesses. After understanding the benefits, you will want to implement social media throughout your business. The goal is to create connections between all communication channels, including verbal, written, electronic, and printed. The list below will provide you details on the implementation of a comprehensive social media marketing plan.


The first step is to ensure that you add social media links to your website. The links should be located in the header and/or footer and on the contact page. Adding social media share buttons to your blog posts and new articles will allow readers to quickly share the post, which increases how quickly your content will spread.

Email marketing

Like your website, email marketing templates should include links to your social media pages. Encourage viewers to follow your social media accounts by including a strong Call To Action, and don’t forget to ask your social media followers to join your email marketing campaigns.

Electronic and Printed materials

Your printed materials such a brochures, flyers, and letterhead can include social media icons, social media urls, hashtags, or even QR codes that link to your social media pages.


Social Media icons, QR codes, and hashtags can be printed directly on your product packaging, allowing your customers to quickly connect and begin engaging with you.

Business Cards

Not everyone wants to connect over the phone or via email, especially younger generations. So include social media icons on your cards, so acquaintances know you are active on social media channels. You want to make it easy for others to contact you and build a working relationships.

Other social media channels

There is no reason why you can’t link your social media channels to each other. For example, you should include links to your Facebook page and Twitter profile on YouTube channel and video descriptions.

Local Citations and Online Directories

There are plenty of online directories such as Yellowpages. Make sure your profiles include links to your website and social media. When interacting with your social media followers, ask them to rate and review your company. Another step to improve your online reputation.

Other Communications

Depending on your specific industry, you might have more ways to include social media. Try to consider any interaction and how that can be improved with social media. You might try providing customer service or technical support via messenger. Or responding to questions through twitter. You will have to find what works best for you.

These ideas are meant to increase customer engagement, which will improve your bottom line. You not only increase revenue, but you will improve your reputation and build your audience. Try leveraging social media throughout your marketing plan and throughout your entire business.

About the Author

Creative Director Jason co-founded Hometown Design Studio of New Lenox, IL in 2013. He spends his days guiding and consulting industrial clients and small businesses owners on their marketing strategy and projects. Jason enables everyone to be successful and grow their business by sharing his knowledge and experience.
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