Email Marketing Quick Start


Published: June 11, 2018 Author: Jason Holicky - Hometown Design Studio Inc.
Email Marketing Quick Start

When it’s done right, email is a powerful tool that will boost your digital marketing efforts by slowly guiding leads toward a sale. The idea is to carefully consider your recipients and send highly relevant messages as part of an ongoing conversation. If you haven’t taken the dive into email marketing yet, here’s how to get started!

The Struggle Is Real
Small business owners continually work to acquire new customers and build an active email list. Plus, email marketing is often seen as a time-consuming task that takes away from everything else you have to do to keep your business running smoothly, including spending time with customers and employees. However, one of the most significant benefits of email marketing is the ability to create materials and workflows ahead of time so once your subscriber list starts growing, the rest flows like a well-oiled machine.

Building Your List
If you’re having trouble getting a list of people worthy of your marketing efforts, here are a few ways to start getting more subscribers:
  • Incentives. People don’t usually like giving their contact information away for free. Try offering incentives as bait. From coupons and discounts for retail establishments to information-packed whitepapers for B2B companies, make the transaction worthwhile.

  • Obvious Opt-Ins. If it’s hard to find your signup box, you won’t get very many sign ups! Make sure you have a big, obvious place to opt-in on every page of your website. One source found that an opt-in box in the page’s footer can boost signups by 20 to 30 percent!

  • On-Site Signups. In-person email signups can net you lots of subscribers, especially for retail locations. Set up a tablet near the checkout or use Text to Join features of email services like Constant Contact to make it super simple.
Building Your Messages
Many business owners think they have to know a lot about coding and graphic design to create messages that are beautiful and effective. However, the best email marketing services like Constant Contact make it easy to create compelling, customized messages that incorporate all your branding elements.

Whether you start with proven templates or build your own from scratch, using features such as drag-and-drop visuals makes creating business emails as easy as making a collage. Plus, your messages will automatically be optimized for desktop, tablet, and mobile users so you know you’ll be getting the best possible response.

If you’re new to email marketing, it’s ok to start small! In fact, slowly building a full assortment of messages over time will not only help you learn about the method as you go, but you’ll also be able to keep costs in check while you do it. 

Start out by creating a simple “Thank You” message that’s automatically sent to everyone who has signed up. Then consider what you want your first campaign to be. A monthly newsletter is a common starting point, along with periodic announcements of upcoming sales and promotions. 

Once you get the basics of email marketing down, then you can dig deeper and start creating more complex, highly targeted messages based on the activity from previous messages. 

Get Started for Free!
Whether you’re ready to jump in and get started creating your own email campaigns or you’d rather we held the reigns for you, we’re here to help you make the most of this digital marketing powerhouse. 

To get started, check out this FREE TRIAL from Constant Contact and get your email marketing off to a great start.

Categories: Email Marketing
About the Author

Creative Director Jason co-founded Hometown Design Studio of New Lenox, IL in 2013. He spends his days guiding and consulting industrial clients and small businesses owners on their marketing strategy and projects. Jason enables everyone to be successful and grow their business by sharing his knowledge and experience.
Skip the hard sell. Gently nurture your leads with email services that work. We’ll show you how.

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