Does my small business really need a website?

     

Published: January 25, 2016

Well... it depends.  To answer this question, you must take a look at your future business goals.  Do you plan on growing your business?  Do you plan on advertising products or services?  Do you want to keep your existing customers?  Are you thinking about selling your business?  Do you want more customers? If you answered “yes” to these questions, then you need a website.  One of the only reasons you won’t need a website, is if you are planning on shutting down the company.


Grow your small business


Modern consumers no longer check the yellow pages or read the newspaper to learn about your company.  Potential customers use websites to learn about products and services.  They compare prices, read user reviews, and check product information.  According to a recent study, 81% of consumers check businesses online before heading to a store and 94% of B2B buyers conduct research before purchasing.  So without a website, consumers and buyers won’t be considering your business.


Besides going to websites directly, consumers use search engines to find companies and products.  We have all heard someone say “google it” and you probably say it too!  Google is huge and they are seeing more than 100 billion searches per month.  Getting your small business online can expose you to millions of potential customers.


Believe it or not, smartphones began taking over our lives 9 years ago.  We now know that two-thirds of adults have these internet ready devices.  Everyone is able to shop 24/7 and demand access to information anytime, anywhere.  People expect you to have a website, just like you have a phone number or physical address.


Keep your existing customers


A website makes it easy for existing customers to quickly access your information.  They might need to find your business hours, contact information, product specs, etc.  Having this information available will keep your customers satisfied, reduce their frustration, and keep them coming back for more.


Loyal customers love to share their experience with family, friends, and co-workers via social media.  This is the twenty first century way to use “word of mouth” advertising.  Keeping your existing customers happy, is much easier than getting new customers.


Selling your small business


Even if you plan on selling your business, you need a website.  A website shows that you are current and have been keeping up with technology.  It helps your potential buyer to know you have been marketing the business, have a good web presence, and a solid reputation.  Selling a business without a website, is like driving a car without insurance.  It just doesn’t make sense in our current marketplace.


By now, you probably agree that a website is critical to the continued success of your small business.  It provides information to new and existing customers, it can generate leads, sell products or services, and establish credibility.  It is the hub for your online existence and is one of the first steps in building a marketing platform.


Here are a few additional resources that can help you understand the importance of a good small business website.

5 Reasons to Avoid DIY Website Design
9 Important Questions to Ask Web Designers
5 Things We Need to Know About You

Categories: Web Design & Development
Tags: Small Business
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