Hometown Design Studio, Inc.

Be the Answer People are Searching For

Good content brings value to your customers and helps them make informed decisions. Today’s consumers are turning to search engines to research products, make purchase decisions, find solutions to their problems, and be entertained. Speak effectively and make lasting connections with your customers by delivering content that helps them achieve their goals. We will help you create a content strategy designed to get results. Then, we’ll create original content with your readers in mind, and manage your content so it stays organized and up-to-date.

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Our Content Marketing Strategy

Target Audience
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Before you can create content for your customers, you need to know what problems they are trying to solve and what questions they need answered. We take the time to research all segments of your audience and create detailed customer personas so your messaging is on point.

Keyword Research
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When your potential customers turn to a search engine like Google, you want your solutions to show up. To make that happen, you need to know what they’re typing in the search bar so you can create relevant and useful content built around those search terms. Our keyword research will uncover the most common terms as well as less-common words to help you cast a wide net.

Copywriting
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Quality matters when it comes to content, both for search engines and customers. Sites like Google want to make sure that searchers--their customers--are satisfied with the results. Your potential customers want answers and solutions presented in a format that makes sense. Our copywriters are skilled at creating content that meets the highest quality standards while also being easy to read and optimized for keywords.

Industry Specific Writing

our customers want to engage with content that speaks to their needs. Generic content --sales fluff -- doesn’t inspire people or answer questions. We create content that is tailored to your industry and our network of copywriters are experienced in every industry, from industrial and retail to healthcare, education, and manufacturing.

Local Copywriters

Our professional copywriters serve the south suburban Chicago and Lincoln-Way areas. We cover New Lenox, Joliet, Lockport, Tinley Park, Homer Glen, and the surrounding areas. We want to be your go-to local website copywriter, and we love helping local businesses succeed with content strategies that fit their business needs.

Native English Speakers

The English language is difficult to master, and understanding the nuances of American speaking style can be impossible for writers who are not native. Our copywriters are all American-based so you’ll never struggle with odd phrasing and style, and your content will be professionally written while also being comfortable for your readers to engage with. If you’ve ever wondered what a bag of crisps is or what to do when things have gone pear-shaped, you’ll understand the importance of using native American-English speaking writers.

Copy That Makes Connections

Don’t just hire a copywriter who will give you words. Instead, hire one that knows how to use words to attract customers who are interested in your products and services, and convert casual website visitors into customers.

Contact us for a free, no-obligation quote for content creation services for your next project. Or, if you have questions or want to learn more about our process, we’re here to help!

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