DIY Website Builders versus Hiring A Pro: Is it Costing You Leads?

Published On: March 30, 2021

Do-it-yourself website builders seem like the perfect solution for business owners looking for a quick and inexpensive website. On the other hand, when you think of the work that your website needs to do, including drawing traffic and encouraging visitors to sign up and become leads, quick and cheap might not be the best solution.

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How to Update a Live Website to Perform Maintenance

Published On: September 14, 2020

Whether you’re updating a few details such as your hours of operation or preparing to roll out a complete redesign of your website, how to update a live website can seem daunting. From considering how much downtime is acceptable to handling things that go wrong, website maintenance is an activity that requires a plan. Here’s what you need to know about making changes to a live website.

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Restaurant Web Marketing Must-Haves

Published On: September 7, 2020

Today’s diners have a wide variety of tastes. Some like adventurous eating, others prefer comfortable favorites. Some like it spicy; others enjoy mellow. Boisterous atmospheres, elegant hush, and kid-friendly are all things people are looking for. Luckily for all of us, there’s plenty of entrepreneurs willing to provide just about any dining experience and cuisine that people of every stripe long for. Among all this variety, there is one thing that virtually all restaurant patrons have in common: visiting a restaurant’s website before visiting. As you consider your restaurant web marketing plan, make sure your website is doing the heavy lifting.

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How to Generate More Leads From Your Website

Published On: March 31, 2020

The foundation of any business is the customers, and finding new people to purchase your products and services is always going to be part of your business plan. Your website should be a lead-generating powerhouse, designed and structured in a way that’s meant to bring customers knocking on your door. If you need a few ideas to generate website leads, prepare to be amazed!

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Digital vs. Traditional Marketing: What You Need to Know

Published On: January 27, 2020

With so many individual tactics to consider, figuring out how much to spend on marketing and how much to allocate to each activity can be tricky for business owners. We spend most of our time focusing on digital methods, but traditional marketing approaches have their benefits, too. Here’s what you need to know about each, and what results you can expect so you can make smart decisions.

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Billboard in the Desert: How to Increase Website Traffic

Published On: January 6, 2020

A well-functioning website is an important asset for any company as virtually all consumers use the internet to find out and products and services, answer questions, and solve problems. It may seem like the more you increase website traffic, the better you’re doing because every visitor is a potential customer, right? Not necessarily. While there’s no direct harm from having someone visit your site and do nothing, your business will be much better off if more of those visitors turn into customers.

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What is a CMS and Why do I Need One?

Published On: December 2, 2019

Whether you’re considering a new website for your business or are looking for ways to make your current site more effective, you’ve probably run into the word “content” plenty of times along with a few mentions of how important content is to your marketing strategy. Content can be anything from photos, graphics, and videos to the words on your web pages and blog posts. Keeping tabs on all your bits of content can be overwhelming, and that’s where a Content Management System (CMS) comes in.

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Help! How Do I Get My Website and Social Media Working?

Published On: October 7, 2019

Whether you’re launching a new business, re-launching an existing company, or you’ve finally realized that you can’t do business anymore without an online presence, there’s a lot to keep track of. How do you get a website up and running? How do you use social media? What about SEO? What is SEO?

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How (and Why!) to Add Value to Your Website

Published On: October 1, 2018

When prospective customers visit your website, they’re usually after something: information to solve a problem, details about products to purchase, pricing, or facts about your company to name a few. How you meet those needs, both immediately and in the long term, will determine whether that website visitor becomes a hot lead, and eventually a customer.

The key to making that conversion happen is value, and here’s what you need to know about it.

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Indexing vs. Quality Content

Published On: June 25, 2018

What is Indexing?
When you register your website with search engines such as Google, they will use programs called spiders to crawl and index your pages. When the page is indexed, information is gathered from the page to create a summary. The summary is used generate a ranking and specify how relevant that information is to the user’s search. The purpose of this is to create a list of your pages that users can search and find.

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What is HTTPS and Why You Should Care

Published On: June 18, 2018

Hardly a day goes by without headlines in the news talking about breaches, hacks, and other security problems online. Security is such an important topic that Google has incorporated important security measures into their ranking algorithms. In other words, Google doesn’t want to send searchers to potentially dangerous websites so it actively looks to see how secure a site is before it’s listed in the search results.

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Landing Pages: What They Are and Why You Need Them

Published On: May 14, 2018

Landing pages are an often misunderstood component of a digital marketing plan. In some cases, people refer to any website page that a visitor “lands” on following a search or call to action as a landing page. We think that definition is too broad and takes away from the role that dedicated landing pages play in your lead generation strategy.

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Web Design for your Online Target Audience

Published On: February 15, 2016

Once you have decided to create or update your company’s website, the next major step is to consider your target audience. You need to understand your customers and why they buy your products and services. It is tempting to design a website that you like, but this isn’t the best approach. First, you will need to create personas for your target audience and create a profile of their interests. Then apply the information you gathered to your web design. Finally, you should assess the effectiveness and make adjustments as necessary. Let’s take a closer look at each of these steps.

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Signs your website needs to be updated

Published On: February 8, 2016

Throughout our SEO journey, we’ve learned the importance of high quality content for search engines and people. While aspects of your website remain static for years, your content can not. A website is a living, breathing document that requires updates to survive. Let’s take a look at the freshness of your site by examining both content and site design.

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Should I use Wordpress for my business website?

Published On: February 1, 2016

There is no denying that Wordpress is a popular tool to create websites and manage content. Approximately 39% of websites on the internet were constructed using Wordpress. But, does being popular mean it’s the best choice for your small to medium sized business? Wordpress may work well for some, but could end up causing you, and your web designer, a lot of frustration in the long run.

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Does my small business really need a website?

Published On: January 25, 2016

Well... it depends. To answer this question, you must take a look at your future business goals. Do you plan on growing your business? Do you plan on advertising products or services? Do you want to keep your existing customers? Are you thinking about selling your business? Do you want more customers? If you answered “yes” to these questions, then you need a website. One of the only reasons you won’t need a website, is if you are planning on shutting down the company.

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9 Important Questions to Ask Web Designers

Published On: January 18, 2016

We all know that making business decisions can be stressful. This is especially true when selecting a new web designer. You’re putting a piece of your business in their hands, so it’s important that you trust them. Think of it as job interview. Asking the right questions will not only help alleviate your anxiety, but will create a great working relationship with the web designer you select.

5 Things We Need to Know About You

Published On: November 16, 2015

The most important aspect of a good web design is communication. Web designers and developers are good at what they do, but they cannot know what is important to you or your business unless you tell them. Of course, giving them the information they need can be difficult if you’re not sure what the process is.

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Deciphering Some Technical SEO Best Practices, Part 2

Published On: October 19, 2015

On our journey through the SEO jungle, we are looking at the various ways that you can directly have an impact on how well you rank in a list of Google search results. So far, we have covered what quality content is and we talked about some of the technical aspects of search engine optimization that you should know about—specifically on-page optimization factors. Today, we are going to go through a few more on-page factors that Google is looking for when it is scanning your web pages.

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Deciphering Some Technical SEO Best Practices, Part 1

Published On: October 12, 2015

In our last post, we talked about how important it is to make sure your content is high quality. Google has its own customers—people using search engines—that it must answer to. By tailoring your content to Google and its customers, you can increase the likelihood that Google will return your content near the top of the list of search engine results. We also mentioned that there are a few technical bits to know about to give Google the right shortcuts to understand what your page is about, and that’s what we will detail in the next two posts.

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