Once you have decided to create or update your company’s website, the next major step is to consider your target audience.  You need to understand your customers and why they buy your products and services.  It is tempting to design a website that you like, but this isn’t the best approach.  First, you will need to create personas for your target audience and create a profile of their interests.  Then apply the information you gathered to your web design.  Finally, you should assess the effectiveness and make adjustments as necessary.  Let’s take a closer look at each of these steps.

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Throughout our SEO journey, we’ve learned the importance of high quality content for search engines and people.  While aspects of your website remain static for years, your content can not.  A website is a living, breathing document that requires updates to survive.  Let’s take a look at the freshness of your site by examining both content and site design.

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There is no denying that Wordpress is a popular tool to create websites and manage content.  Approximately 26% of websites on the internet were constructed using Wordpress.  But, does being popular mean it’s the best choice for your small to medium sized business?  Wordpress may work well for some, but could end up causing you, and your web designer, a lot of frustration in the long run.

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Well... it depends.  To answer this question, you must take a look at your future business goals.  Do you plan on growing your business?  Do you plan on advertising products or services?  Do you want to keep your existing customers?  Are you thinking about selling your business?  Do you want more customers? If you answered “yes” to these questions, then you need a website.  One of the only reasons you won’t need a website, is if you are planning on shutting down the company.

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We all know that making business decisions can be stressful.  This is especially true when selecting a new web designer.  You’re putting a piece of your business in their hands, so it’s important that you trust them.  Think of it as job interview.  Asking the right questions will not only help alleviate your anxiety, but will create a great working relationship with the web designer you select.

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Choosing the right color scheme for your website involves more than just selecting your favorite colors or using your company’s standard color scheme. The experience that visitors have on your website could vary tremendously just from a few color changes, and our conversion rates could skyrocket just by changing the color of a single button on your website.

Not convinced? Let’s take a closer look at the psychology of color and how it affects the success of your website design.

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The most important aspect of a good web design is communication. Web designers and developers are good at what they do, but they cannot know what is important to you or your business unless you tell them. Of course, giving them the information they need can be difficult if you’re not sure what the process is.

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Tackling projects yourself is often a great way to save a few bucks and maybe learn a few new things along the way. When it comes to web design, however, doing it yourself could end up costing you in the long run. Web design is about much more than impressive graphics and pretty colors; it is the hub of your company’s presence online and should be working hard to deliver qualified leads to your sales team. In case that is not convincing enough, here are five more reasons to hire a professional web designer.

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On our journey through the SEO jungle, we are looking at the various ways that you can directly have an impact on how well you rank in a list of Google search results. So far, we have covered what quality content is and we talked about some of the technical aspects of search engine optimization that you should know about—specifically on-page optimization factors. Today, we are going to go through a few more on-page factors that Google is looking for when it is scanning your web pages.

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In our last post, we talked about how important it is to make sure your content is high quality. Google has its own customers—people using search engines—that it must answer to. By tailoring your content to Google and its customers, you can increase the likelihood that Google will return your content near the top of the list of search engine results. We also mentioned that there are a few technical bits to know about to give Google the right shortcuts to understand what your page is about, and that’s what we will detail in the next two posts.

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Promoting your site and your content are important ways to drive traffic to your website. However, up to 64 percent of web traffic comes from organic search, or when someone types a few words into a search engine like Google and chooses one of the unpaid links in the results. One recent survey gives 90 percent of all organic search credit to Google so today we will be talking about the best practices for getting your links to the top of Google’s results pages.

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