Social Media Marketing | Blog


A collection of articles and updates
How to Use Instagram for B2B Marketing

How to Use Instagram for B2B Marketing


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Instagram is one of the best visual marketing channels for your company and a great way to grow your B2B business by helping more customers find and connect with your brand. With more than 1 billion monthly active users, there’s plenty of room for B2B companies to meet their marketing goals on this social media platform, as long as you have the right strategy.

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B2B Social Media Post Ideas that Get Results

B2B Social Media Post Ideas that Get Results


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When most people think about social media marketing, what comes to mind is probably businesses marketing directly to consumers, or B2C marketing. Companies marketing directly to other businesses, however, still have a place on social media. The goals are a bit different, and some may wonder what B2B social media post ideas are worth pursuing. We’re here to explain how B2B companies can achieve their social media marketing goals.

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Why is Social Media Important for B2B Companies?

Why is Social Media Important for B2B Companies?


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For B2C companies, or businesses that market directly to consumers, it’s easy to see why social media is an essential component of an effective marketing strategy. Why is social media important for B2B companies, or those that primarily sell to other businesses? If you’re not sure or not convinced, here’s what you need to know about incorporating social media into your marketing mix.

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How Much Does Social Media Marketing Cost?

How Much Does Social Media Marketing Cost?


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Social media marketing is becoming an increasingly important part of every digital marketing strategy as more and more people stay connected online. Consider that the total number of social network users in the United States in 2020 topped 223 million—nearly two-thirds of the entire population—it’s easy to see why businesses need to get in the game. Of course, planning can be challenging if you don’t know how much social media marketing costs, so let’s break it down. 

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What is Online Reputation Management?

What is Online Reputation Management?


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Establishing and maintaining trust is critical for today’s customers, especially when doing business over the internet. It’s hard for potential customers to know what to expect when working with a company for the first time, particularly when you’re getting your information from the web. In 2020, 87 percent of consumers turned to online reviews to learn more about local businesses, so it’s easy to see why online reputation management is becoming an increasingly important part of your digital marketing strategy. 

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How to Increase Your Social Media Presence

How to Increase Your Social Media Presence


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Maintaining a social media presence takes a bit of work and persistence, but the tradeoff is worth it. Most people turn to the internet to learn about new products and services and to find solutions to their problems. They also turn to their social media feeds to get input from their connections and keep in touch with their favorite brands.

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Using Visual Content in Your Content Marketing

Using Visual Content in Your Content Marketing


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Written content is often the go-to choice for businesses and content creators because making your point with words is a fairly straightforward endeavor. Visual content, on the other hand, seems to lie in the realm of artists, something that many of us think is out of our reach. The problem is that visual content is really good at getting and keeping the attention of your target audience, so it’s time to come to terms with it.

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Fast Photos: Tips for Using Stock Photos on Social Media

Fast Photos: Tips for Using Stock Photos on Social Media


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When building your main digital assets, such as your company’s website and social media profiles, it’s essential to invest in professional photography to accurately capture and tell the story of your brand’s identity. Plus, people want to see pictures of the actual products they are purchasing and see the people who will be providing services rather than a photo that comes pretty close.

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Boost Trust and Authenticity with User-Generated Photos

Boost Trust and Authenticity with User-Generated Photos


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According to Forbes, consumer trust is at an all-time low. We already know how much trust is a factor when acquiring new customers and keeping current customers happy, so we need to take a look at how people are deciding who they consider trustworthy. The answer lies in providing your customers with exceptional service and demonstrating your accountability when things go wrong. 

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What Does a Holiday Marketing Strategy Look Like

What Does a Holiday Marketing Strategy Look Like


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For most business owners, the holidays are not only a time for celebration; they are also a time when capturing the attention of customers is more important than ever. For some industries, the holidays make up about 25 percent of their annual sales! For shoppers, this means over $1,000 spent on everything from holiday gifts and goodies to travel and decorations. If you want your business to claim a piece of the holiday pie this year, you’ll need a holiday marketing strategy that works.

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Social Media Ads: Overcoming Low Impressions

Social Media Ads: Overcoming Low Impressions


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 Photo credit: Chinnapong - stock.adobe.com

Social media marketing strategies often include at least a few paid posts. Advertising on sites like Facebook and Twitter is inexpensive when compared to other channels, especially when considering how vast a social media audience can potentially be. On the other hand, some marketers are having trouble getting those ads and boosted posts viewed. This post will cover some common errors that lead to low impressions so you can get better results from your social media marketing strategy.

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Industrial Companies That are Killing It On Social Media

Industrial Companies That are Killing It On Social Media


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When most people think about companies that have a great social media marketing strategy, it’s usually fun and trendy brands or big names that are having a little fun. For example, Wendy’s restaurant has been making people laugh for months with their spicy quips, and GoPro has hours of mesmerizing footage to share and attract attention.

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Boring B2B Business or Industry? Yes, Social Media Will Work

Boring B2B Business or Industry? Yes, Social Media Will Work


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Some businesses seem like they were made for social media. Lots of exciting products, fun services, fresh photo opportunities, and plenty to talk about. Others may feel like they’re left out of the party because their services are dry and boring, or they create products that are important to their customers, but not much fun to talk about. If you’re asking yourself, does social media work for B2B, especially the “boring” ones, you’re in the right place!

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Instagram Stories vs. Posts: What’s the Difference

Instagram Stories vs. Posts: What’s the Difference


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 Photo credit: mehaniq41 - stock.adobe.com

As more small and mid-sized businesses venture into the social sphere, Instagram is climbing the list of platforms that are proving to be successful for boosting brand awareness and even for drawing in new leads. By now, most of us are familiar with how Facebook works and may only need some help figuring out how to do paid promotions, gain more followers, or other specific tasks. Instagram, on the other hand, remains a mystery to many so we’re going talk about one of the basic aspects: Instagram stories vs. Instagram posts.


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Cross-Channel Marketing: Your Branding is Critical

Cross-Channel Marketing: Your Branding is Critical


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Cross-channel marketing sounds like a bit of advertising mumbo-jumbo that real people can ignore, but it’s really just a fancy name for smart marketing practices. In short, cross-channel marketing means making sure your efforts in different areas are all working together to form a cohesive strategy that will bring individuals from one stop on your buyer’s journey to the next. Let’s dive in.

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Social Media: What Business Growth to Expect From Efforts

Social Media: What Business Growth to Expect From Efforts


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Many business owners have some idea that social media and business growth go hand-in-hand. The problem is that most of them don’t know how social media will produce growth or what their expectations should be in terms of results. We’re here to clear up the confusion so you know what to expect when you invest in a social media strategy for your business.

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Creating a B2B Social Media Strategy That Gets Results

Creating a B2B Social Media Strategy That Gets Results


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It might seem like social media isn’t the right place for businesses to market to other businesses, or that B2B companies are not going to do well in social spaces. Many companies are worried that their industries are too dry or dull to get social, but nothing could be further from the truth. Remember, people work for businesses, and these people are on social media! The trick is to capture their attention with a B2B social media strategy that’s focused on their needs.

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Social Media Marketing Strategies 101

Social Media Marketing Strategies 101


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The biggest problem that most small and medium-sized businesses have with social media marketing strategies is creating them in the first place. However, no social media activity will be truly useful unless it is directed toward achieving a goal. In other words, if you have no strategy, you’ll probably get a small amount of lift just from the interactions, but if you want to achieve business goals, you need a plan.



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The Ins and Outs of Online Reputation Management

The Ins and Outs of Online Reputation Management


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Reputations are important to all of us, but in particular, a brand’s reputation has the capability to make or break that business. Online reputation management has become increasingly critical for maintaining your brand’s image as the speed at which people can communicate (and therefore bring your brand’s rise or demise) is blinding.

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Demystifying Social Media Platforms for Business

Demystifying Social Media Platforms for Business


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Social media is quickly becoming one of the most important marketing tools for businesses because it’s been proven to be effective. Almost 95 percent of adults online between the ages of 18 to 34 are likely to follow a brand on social media and it’s time that brand was yours. It might be tempting to come out with guns blazing on every possible channel, but your money will be better spent focusing on fewer platforms with content that is highly focused.

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