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Social Media Ads: Overcoming Low Impressions

Social Media Ads: Overcoming Low Impressions


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 Photo credit: Chinnapong - stock.adobe.com

Social media marketing strategies often include at least a few paid posts. Advertising on sites like Facebook and Twitter is inexpensive when compared to other channels, especially when considering how vast a social media audience can potentially be. On the other hand, some marketers are having trouble getting those ads and boosted posts viewed. This post will cover some common errors that lead to low impressions so you can get better results from your social media marketing strategy.

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Industrial Companies That are Killing It On Social Media

Industrial Companies That are Killing It On Social Media


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When most people think about companies that have a great social media marketing strategy, it’s usually fun and trendy brands or big names that are having a little fun. For example, Wendy’s restaurant has been making people laugh for months with their spicy quips, and GoPro has hours of mesmerizing footage to share and attract attention.

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Boring Business or Industry? Yes, Social Media Will Work for Your B2B

Boring Business or Industry? Yes, Social Media Will Work for Your B2B


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Some businesses seem like they were made for social media. Lots of exciting products, fun services, fresh photo opportunities, and plenty to talk about. Others may feel like they’re left out of the party because their services are dry and boring, or they create products that are important to their customers, but not much fun to talk about. If you’re asking yourself, does social media work for B2B, especially the “boring” ones, you’re in the right place!

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Instagram Stories vs. Posts: What’s the Difference

Instagram Stories vs. Posts: What’s the Difference


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 Photo credit: mehaniq41 - stock.adobe.com

As more small and mid-sized businesses venture into the social sphere, Instagram is climbing the list of platforms that are proving to be successful for boosting brand awareness and even for drawing in new leads. By now, most of us are familiar with how Facebook works and may only need some help figuring out how to do paid promotions, gain more followers, or other specific tasks. Instagram, on the other hand, remains a mystery to many so we’re going talk about one of the basic aspects: Instagram stories vs. Instagram posts.


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Cross-Channel Marketing: Maintaining Your Branding is Critical

Cross-Channel Marketing: Maintaining Your Branding is Critical


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Cross-channel marketing sounds like a bit of advertising mumbo-jumbo that real people can ignore, but it’s really just a fancy name for smart marketing practices. In short, cross-channel marketing means making sure your efforts in different areas are all working together to form a cohesive strategy that will bring individuals from one stop on your buyer’s journey to the next. Let’s dive in.

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Social Media and Business Growth: What to Expect From Your Efforts

Social Media and Business Growth: What to Expect From Your Efforts


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Many business owners have some idea that social media and business growth go hand-in-hand. The problem is that most of them don’t know how social media will produce growth or what their expectations should be in terms of results. We’re here to clear up the confusion so you know what to expect when you invest in a social media strategy for your business.

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Creating a B2B Social Media Strategy That Gets Results

Creating a B2B Social Media Strategy That Gets Results


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It might seem like social media isn’t the right place for businesses to market to other businesses, or that B2B companies are not going to do well in social spaces. Many companies are worried that their industries are too dry or dull to get social, but nothing could be further from the truth. Remember, people work for businesses, and these people are on social media! The trick is to capture their attention with a B2B social media strategy that’s focused on their needs.

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Social Media Marketing Strategies 101

Social Media Marketing Strategies 101


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The biggest problem that most small and medium-sized businesses have with social media marketing strategies is creating them in the first place. However, no social media activity will be truly useful unless it is directed toward achieving a goal. In other words, if you have no strategy, you’ll probably get a small amount of lift just from the interactions, but if you want to achieve business goals, you need a plan.



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The Ins and Outs of Online Reputation Management

The Ins and Outs of Online Reputation Management


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Reputations are important to all of us, but in particular, a brand’s reputation has the capability to make or break that business. Online reputation management has become increasingly critical for maintaining your brand’s image as the speed at which people can communicate (and therefore bring your brand’s rise or demise) is blinding.

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Demystifying Social Media Platforms for Business

Demystifying Social Media Platforms for Business


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Social media is quickly becoming one of the most important marketing tools for businesses because it’s been proven to be effective. Almost 95 percent of adults online between the ages of 18 to 34 are likely to follow a brand on social media and it’s time that brand was yours. It might be tempting to come out with guns blazing on every possible channel, but your money will be better spent focusing on fewer platforms with content that is highly focused.

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Social Media Marketing Benefits for Businesses

Social Media Marketing Benefits for Businesses


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Social media is more than just a place for keeping up with the neighbor’s kitten and seeing what influencers find interesting this week. For business owners, it can be one of the most valuable tools for expanding your marketing reach, accessing new customers, and building your brand online. If you’re not convinced that it’s right for you, check out these social media marketing benefits that will change your mind.

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Is Social Media for Business Right for You?

Is Social Media for Business Right for You?


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The interactive nature of social media makes it one of the most powerful tools for achieving the marketing and sales goals of businesses of every type. On the other hand, the nature of social media marketing is vastly different from traditional marketing methods leaving many business owners wondering if it’s right for them. The good news is that social media for business is almost always a good idea. Almost.

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Digital vs. Traditional Marketing: What You Need to Know

Digital vs. Traditional Marketing: What You Need to Know


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With so many individual tactics to consider, figuring out how much to spend on marketing and how much to allocate to each activity can be tricky for business owners. We spend most of our time focusing on digital methods, but traditional marketing approaches have their benefits, too. Here’s what you need to know about each, and what results you can expect so you can make smart decisions.

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Help! How Do I Get My Website, Social Media, and Online Store Going?

Help! How Do I Get My Website, Social Media, and Online Store Going?


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Whether you’re launching a new business, re-launching an existing company, or you’ve finally realized that you can’t do business anymore without an online presence, there’s a lot to keep track of. How do you get a website up and running? How do you use social media? What about SEO? What is SEO?

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Social Media: How to Make it Work for You

Social Media: How to Make it Work for You


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Does social media really help small businesses improve their marketing results? That’s the question on many minds as marketing strategies are created and budgets divvied up. The good news is that social media marketing can be an effective channel in itself while also boosting the return on your other digital marketing efforts, too.

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How to Maximize Your Digital Marketing Budget

How to Maximize Your Digital Marketing Budget


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Your digital marketing strategy is a multi-faceted plan that usually involves a lot of moving parts. From social media marketing to search engine optimization, it can be difficult to know which elements will give you the most bang for your buck, and which can be pulled back when the budget requires you to.

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How Social Media can improve your marketing plan

How Social Media can improve your marketing plan


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Social media involves a lot more than just posting and tweeting. Social Media channels provide great ways to build relationships and engage with audiences on a direct level. You can enhance your brand by building social proof and staying current, helping you generate sales leads to grow your business. Social media is an important tool for improving your marketing plan.

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9 Social Media Best Practices

9 Social Media Best Practices


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As a 21st century business owner, you need to understand the importance of Social Media and how it will affect your business.  Social Media establishes your online reputation and taking the time to do it correctly will pay off in a big way.  Here are the top best practices to ensure your social media activities are a success.

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