Search Engine Optimization | Blog

Establishing and maintaining trust is critical for today’s customers, especially when doing business over the internet. It’s hard for potential customers to know what to expect when working with a company for the first time, particularly when you’re getting your information from the web. In 2020, 87 percent of consumers turned to online reviews to learn more about local businesses, so it’s easy to see why online reputation management is becoming an increasingly important part of your digital marketing strategy. 

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A local SEO strategy is one that will optimize your website and other digital assets to increase traffic, get more leads, and boost brand awareness from local search. When potential customers want to find goods and services near them, it’s critical to show up where and when they are looking.

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When today’s consumers are looking for a new business to visit, 46 percent of them turn to Google to search for local results. Whether they’re looking for appliance repair, pizza delivery, or a new dentist, Google is likely to supply the information. What’s more, when these searches happen on a mobile device, the likelihood that the search will result in a visit to the location increases by 35 percent. In other words, the benefits of local SEO cannot be understated.

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Google’s local search algorithm has been steadily improving over the last few years to help searchers connect with businesses that are not only a good fit for what they are looking for, but also nearby. Much of the work that Google has invested in their local search algorithm had to do with proximity, or where the searcher is physically located in the moment of the search in relation to the location of the business. Still, there are two more important factors to consider when working to improve your results from Google’s local search.

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Search Engine Marketing and Search Engine Optimization might be separate strategies for getting more people to your website, but they are not independent of each other. If you want to make the most of your SEM efforts, aligning SEO and SEM will help you cover more bases. Here’s how.

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For many small businesses, being found by local residents or other nearby businesses is essential to their success. If you think about businesses such as heating and cooling companies, or small bakeries, the search terms they are ranking for probably include a city, zip code, or the word “nearby.”

Google does a good job of figuring out where you are and when to include you in a list of local lineups, especially when the competition is not so hot. However, when you have a lot of local competition, you will want to know how to optimize your website and your business listings for local searchers.

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This installment of our SEO for Beginners series will talk about link building. It is one of the most important aspects of SEO, but it can also be one of the most challenging. You’ll learn about what the idea behind all of it is, plus a few tips for link building the right way.

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On our journey through the SEO jungle, we are looking at the various ways that you can directly have an impact on how well you rank in a list of Google search results. So far, we have covered what quality content is and we talked about some of the technical aspects of search engine optimization that you should know about—specifically on-page optimization factors. Today, we are going to go through a few more on-page factors that Google is looking for when it is scanning your web pages.

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In our last post, we talked about how important it is to make sure your content is high quality. Google has its own customers—people using search engines—that it must answer to. By tailoring your content to Google and its customers, you can increase the likelihood that Google will return your content near the top of the list of search engine results. We also mentioned that there are a few technical bits to know about to give Google the right shortcuts to understand what your page is about, and that’s what we will detail in the next two posts.

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Promoting your site and your content are important ways to drive traffic to your website. However, up to 64 percent of web traffic comes from organic search, or when someone types a few words into a search engine like Google and chooses one of the unpaid links in the results. One recent survey gives 90 percent of all organic search credit to Google so today we will be talking about the best practices for getting your links to the top of Google’s results pages.

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