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How to Maximize Your Digital Marketing Budget

How to Maximize Your Digital Marketing Budget


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Your digital marketing strategy is a multi-faceted plan that usually involves a lot of moving parts. From social media marketing to search engine optimization, it can be difficult to know which elements will give you the most bang for your buck, and which can be pulled back when the budget requires you to.

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Aligning SEO and SEM

Aligning SEO and SEM


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Search Engine Marketing and Search Engine Optimization might be separate strategies for getting more people to your website, but they are not independent of each other. If you want to make the most of your SEM efforts, aligning SEO and SEM will help you cover more bases. Here’s how.

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What is Local SEO?

What is Local SEO?


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For many small businesses, being found by local residents or other nearby businesses is essential to their success. If you think about businesses such as heating and cooling companies, or small bakeries, the search terms they are ranking for probably include a city, zip code, or the word “nearby.”

Google does a good job of figuring out where you are and when to include you in a list of local lineups, especially when the competition is not so hot. However, when you have a lot of local competition, you will want to know how to optimize your website and your business listings for local searchers.

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What is Link Building and Why Do I Need It?

What is Link Building and Why Do I Need It?


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This installment of our SEO for Beginners series will talk about link building. It is one of the most important aspects of SEO, but it can also be one of the most challenging. You’ll learn about what the idea behind all of it is, plus a few tips for link building the right way.

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Deciphering Some Technical SEO Best Practices, Part 2

Deciphering Some Technical SEO Best Practices, Part 2


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On our journey through the SEO jungle, we are looking at the various ways that you can directly have an impact on how well you rank in a list of Google search results. So far, we have covered what quality content is and we talked about some of the technical aspects of search engine optimization that you should know about—specifically on-page optimization factors. Today, we are going to go through a few more on-page factors that Google is looking for when it is scanning your web pages.

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Deciphering Some Technical SEO Best Practices, Part 1

Deciphering Some Technical SEO Best Practices, Part 1


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In our last post, we talked about how important it is to make sure your content is high quality. Google has its own customers—people using search engines—that it must answer to. By tailoring your content to Google and its customers, you can increase the likelihood that Google will return your content near the top of the list of search engine results. We also mentioned that there are a few technical bits to know about to give Google the right shortcuts to understand what your page is about, and that’s what we will detail in the next two posts.

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SEO: The Very Basics for Beginners

SEO: The Very Basics for Beginners


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Promoting your site and your content are important ways to drive traffic to your website. However, up to 64 percent of web traffic comes from organic search, or when someone types a few words into a search engine like Google and chooses one of the unpaid links in the results. One recent survey gives 90 percent of all organic search credit to Google so today we will be talking about the best practices for getting your links to the top of Google’s results pages.

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