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SEM is Not a "Set it and Forget it" Strategy!


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SEM is Not a "Set it and Forget it" Strategy!

Once the research is in and your SEM campaigns are up and running, managing your campaigns should be like operating a finely-tuned machine. Of course, even the best machines need regular maintenance and the occasional tune-up if you want the best results. The same can be said for your PPC and other SEM operations.

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Categories: Search Engine Marketing
Tags: Search Engine Marketing, SEM

Aligning SEO and SEM


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Aligning SEO and SEM

Search Engine Marketing and Search Engine Optimization might be separate strategies for getting more people to your website, but they are not independent of each other. If you want to make the most of your SEM efforts, aligning SEO and SEM will help you cover more bases. Here’s how.

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Categories: Search Engine Marketing, Search Engine Optimization
Tags: Search Engine Marketing, SEM, Search Engine Optimization, SEO

SEM Advertising: Your AdWords Options


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SEM Advertising: Your AdWords Options
Finding the right ways to reach your customers is easy when you have so many options to choose from. Text, graphics, videos, apps: all of these provide customized ways of getting your messages in front of the right people at the right time. Let’s take a look at each type.

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Categories: Search Engine Marketing
Tags: Search Engine Marketing, SEM

Setting a Budget for Search Engine Marketing


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Setting a Budget for Search Engine Marketing
There are many things to consider when determining your marketing budget including how long you’ve been in business, what your current goals are, what the market saturation looks like, and how prepared you are for expansion. A simple answer is difficult to pin down.

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Categories: Search Engine Marketing
Tags: Search Engine Marketing, SEM, Budget

Which SEM Tool is Right for You?


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Which SEM Tool is Right for You?
Search Engine Marketing may be less costly than most other advertising and marketing channels, but that doesn’t mean you don’t want to get the highest return on every dollar you’re investing. Yahoo, Bing, and Google all offer SEM tools for businesses, but which is the best choice? Let’s take a look.

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Categories: Search Engine Marketing
Tags: Search Engine Marketing, SEM

Building a Strong Keyword Strategy


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Building a Strong Keyword Strategy
Keywords form the foundation of every Search Engine Marketing (SEM) campaign. On the surface, a keyword is a simple idea: which words are your customers typing into a search engine like Google to solve a problem? Although the concept is simple, the execution can seem a little muddy. We’re here to clear that up.

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Categories: Search Engine Marketing
Tags: Search Engine Marketing, Keywords, Adwords

What is Search Engine Marketing


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What is Search Engine Marketing
In the simplest terms, Search Engine Marketing, or SEM, is paying to have your business show up when a user performs a search on a search engine like Google or Bing. In its most basic form, SEM is that simple. However, as advertisers work to maximize their budgets, a host of optimization and targeting techniques come into play, and the terminology and options can get a little overwhelming.

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Categories: Search Engine Marketing
Tags: Search Engine Marketing

Signs your website needs to be updated


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Signs your website needs to be updated

Throughout our SEO journey, we’ve learned the importance of high quality content for search engines and people.  While aspects of your website remain static for years, your content can not.  A website is a living, breathing document that requires updates to survive.  Let’s take a look at the freshness of your site by examining both content and site design.

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Categories: Search Engine Marketing, Web Design & Development
Tags: Website Design, Website Content, SEO

What is Local SEO?


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What is Local SEO?

For many small businesses, being found by local residents or other nearby businesses is essential to their success. If you think about businesses such as heating and cooling companies, or small bakeries, the search terms they are ranking for probably include a city, zip code, or the word “nearby.”

Google does a good job of figuring out where you are and when to include you in a list of local lineups, especially when the competition is not so hot. However, when you have a lot of local competition, you will want to know how to optimize your website and your business listings for local searchers.

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Categories: Search Engine Marketing, Search Engine Optimization
Tags: SEO, Search Engine Optimization

Deciphering Some Technical SEO Best Practices, Part 2


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Deciphering Some Technical SEO Best Practices, Part 2

On our journey through the SEO jungle, we are looking at the various ways that you can directly have an impact on how well you rank in a list of Google search results. So far, we have covered what quality content is and we talked about some of the technical aspects of search engine optimization that you should know about—specifically on-page optimization factors. Today, we are going to go through a few more on-page factors that Google is looking for when it is scanning your web pages.

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Categories: Search Engine Marketing, Search Engine Optimization, Web Design & Development
Tags: on page factors, blog formatting

Deciphering Some Technical SEO Best Practices, Part 1


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Deciphering Some Technical SEO Best Practices, Part 1

In our last post, we talked about how important it is to make sure your content is high quality. Google has its own customers—people using search engines—that it must answer to. By tailoring your content to Google and its customers, you can increase the likelihood that Google will return your content near the top of the list of search engine results. We also mentioned that there are a few technical bits to know about to give Google the right shortcuts to understand what your page is about, and that’s what we will detail in the next two posts.

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Categories: Search Engine Marketing, Search Engine Optimization, Web Design & Development
Tags: on page ranking factors

SEO: The Very Basics for Beginners


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SEO: The Very Basics for Beginners

Promoting your site and your content are important ways to drive traffic to your website. However, up to 64 percent of web traffic comes from organic search, or when someone types a few words into a search engine like Google and chooses one of the unpaid links in the results. One recent survey gives 90 percent of all organic search credit to Google so today we will be talking about the best practices for getting your links to the top of Google’s results pages.

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Categories: Search Engine Marketing, Search Engine Optimization, Web Design & Development
Tags: Search Engine Optimization

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