Blog
A collection of articles and updates
SEM Reporting: Making the Most of Your Campaigns

SEM Reporting: Making the Most of Your Campaigns


Published On:

Following up on the performance of your search engine marketing campaigns is an important way to make sure you’re not only targeting the right people, but also that you’re making the most of your budget.

Read More

After the Click: Why Web Content is Important to SEM

After the Click: Why Web Content is Important to SEM


Published On:

So much of search engine marketing is focused on getting the click. Finding the right keywords, eliminating the wrong ones, optimizing the ad copy or images to draw attention. All of these are critical to getting clicks, but what happens next?

Read More
SEM is Not a "Set it and Forget it" Strategy!

SEM is Not a "Set it and Forget it" Strategy!


Published On:

Once the research is in and your SEM campaigns are up and running, managing your campaigns should be like operating a finely-tuned machine. Of course, even the best machines need regular maintenance and the occasional tune-up if you want the best results. The same can be said for your PPC and other SEM operations.

Read More

Aligning SEO and SEM

Aligning SEO and SEM


Published On:

Search Engine Marketing and Search Engine Optimization might be separate strategies for getting more people to your website, but they are not independent of each other. If you want to make the most of your SEM efforts, aligning SEO and SEM will help you cover more bases. Here’s how.

Read More

SEM Advertising: Your AdWords Options

SEM Advertising: Your AdWords Options


Published On:

Finding the right ways to reach your customers is easy when you have so many options to choose from. Text, graphics, videos, apps: all of these provide customized ways of getting your messages in front of the right people at the right time. Let’s take a look at each type.

Read More
Setting a Budget for Search Engine Marketing

Setting a Budget for Search Engine Marketing


Published On:

There are many things to consider when determining your marketing budget including how long you’ve been in business, what your current goals are, what the market saturation looks like, and how prepared you are for expansion. A simple answer is difficult to pin down.

Read More
Which SEM Tool is Right for You?

Which SEM Tool is Right for You?


Published On:

Search Engine Marketing may be less costly than most other advertising and marketing channels, but that doesn’t mean you don’t want to get the highest return on every dollar you’re investing. Yahoo, Bing, and Google all offer SEM tools for businesses, but which is the best choice? Let’s take a look.

Read More
Clicks, CTRs, and Conversions... Oh My!

Clicks, CTRs, and Conversions... Oh My!


Published On:

So far, we’ve covered the basics of what Search Engine Marketing (SEM) is, and how to build a keyword strategy that will meet your goals--but what are those goals exactly?

Read More
Building a Strong Keyword Strategy

Building a Strong Keyword Strategy


Published On:

Keywords form the foundation of every Search Engine Marketing (SEM) campaign. On the surface, a keyword is a simple idea: which words are your customers typing into a search engine like Google to solve a problem? Although the concept is simple, the execution can seem a little muddy. We’re here to clear that up.

Read More
What We Need to Know to Get Your SEM Campaign Started

What We Need to Know to Get Your SEM Campaign Started


Published On:

Getting started with a paid search campaign can seem daunting if you’ve never ventured into this territory before. That’s why we’re going through the process step by step so you can see how it all works and make better marketing decisions for your company.

Read More
What is Search Engine Marketing

What is Search Engine Marketing


Published On:

In the simplest terms, Search Engine Marketing, or SEM, is paying to have your business show up when a user performs a search on a search engine like Google or Bing. In its most basic form, SEM is that simple. However, as advertisers work to maximize their budgets, a host of optimization and targeting techniques come into play, and the terminology and options can get a little overwhelming.

Read More
Signs your website needs to be updated

Signs your website needs to be updated


Published On:

Throughout our SEO journey, we’ve learned the importance of high quality content for search engines and people.  While aspects of your website remain static for years, your content can not.  A website is a living, breathing document that requires updates to survive.  Let’s take a look at the freshness of your site by examining both content and site design.

Read More

What is Local SEO?

What is Local SEO?


Published On:

For many small businesses, being found by local residents or other nearby businesses is essential to their success. If you think about businesses such as heating and cooling companies, or small bakeries, the search terms they are ranking for probably include a city, zip code, or the word “nearby.”

Google does a good job of figuring out where you are and when to include you in a list of local lineups, especially when the competition is not so hot. However, when you have a lot of local competition, you will want to know how to optimize your website and your business listings for local searchers.

Read More

What is Link Building and Why Do I Need It?

What is Link Building and Why Do I Need It?


Published On:

This installment of our SEO for Beginners series will talk about link building. It is one of the most important aspects of SEO, but it can also be one of the most challenging. You’ll learn about what the idea behind all of it is, plus a few tips for link building the right way.

Read More

Deciphering Some Technical SEO Best Practices, Part 2

Deciphering Some Technical SEO Best Practices, Part 2


Published On:

On our journey through the SEO jungle, we are looking at the various ways that you can directly have an impact on how well you rank in a list of Google search results. So far, we have covered what quality content is and we talked about some of the technical aspects of search engine optimization that you should know about—specifically on-page optimization factors. Today, we are going to go through a few more on-page factors that Google is looking for when it is scanning your web pages.

Read More

Deciphering Some Technical SEO Best Practices, Part 1

Deciphering Some Technical SEO Best Practices, Part 1


Published On:

In our last post, we talked about how important it is to make sure your content is high quality. Google has its own customers—people using search engines—that it must answer to. By tailoring your content to Google and its customers, you can increase the likelihood that Google will return your content near the top of the list of search engine results. We also mentioned that there are a few technical bits to know about to give Google the right shortcuts to understand what your page is about, and that’s what we will detail in the next two posts.

Read More

SEO: The Very Basics for Beginners

SEO: The Very Basics for Beginners


Published On:

Promoting your site and your content are important ways to drive traffic to your website. However, up to 64 percent of web traffic comes from organic search, or when someone types a few words into a search engine like Google and chooses one of the unpaid links in the results. One recent survey gives 90 percent of all organic search credit to Google so today we will be talking about the best practices for getting your links to the top of Google’s results pages.

Read More

Previous 1 Next 
© 2018 Hometown Design Studio, Inc. All rights reserved.