Responsive Design | Blog


A collection of articles and updates
I Feel the Need for Speed

I Feel the Need for Speed


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Along with the I Want to Know, Go, Do, and Buy micro-moments comes one more demand from your customers: I want it now

While most people use better manners when speaking to people, when engaging with content on their smartphones, most users are quick to get frustrated with even momentary delays. In fact, about 20 percent of smartphone users will immediately switch to another site or app if it takes too long to load, or takes too many steps to achieve a task.


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5 Tips for UX Mobile Design

5 Tips for UX Mobile Design


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How do you use the internet? Do you run to your computer every time you want to Google something? If you're like most people, you probably do a lot of your research on your phone. Last year StatCounter released a study showing that mobile devices accounted for 51.3% of internet usage while desktop only accounted for 48.7% of traffic. Mobile usage is on the rise and will only continue to grow.

How can you make sure your mobile design is up to snuff? We’ll look at 5 things that can make your mobile site more attractive to your users.

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Micro-Moments: Make Sure You're There

Micro-Moments: Make Sure You're There


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Many brands will dedicate a lot of resources to visibility. Branding and brand awareness are important ways to be sure that consumers know who you are, what your values are, and why you can be trusted for solutions. 

Making sure you’re visible in micro-moments, or the brief moments when a consumer turns to their smartphone to find solutions, is just as important--and becoming increasingly essential every day.


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Micro Moments: What Are They and Why You Should Care

Micro Moments: What Are They and Why You Should Care


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When the web first made its debut in American households, engaging with it was an event. One might grab a drink, sit down at the computer desk, and begin the process of dialing in and signing on. A thorough sweep of all digital interests was made: email, news sites, maybe a discussion board. Then, the connection was broken and the user walked away from the web.

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Why Mobile-Friendly is Now a Must

Why Mobile-Friendly is Now a Must


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The question of whether or not to have a mobile-friendly website is no longer relevant. Instead, the question should be how you want to implement one. More people are using their mobile devices to access the web than ever before, and if you’re not ready for them, you will lose business to your competition.

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The Case for Responsive Design

The Case for Responsive Design


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Mobile web users are here to stay, and they are not satisfied with scrolling, scrunching, and resizing the screens of your desktop-optimized website. A separate version of your site that is optimized only for mobile users is one solution, but that means keeping up with two websites all the time. Native apps are another solution, but people are only willing to download and install so many apps on their devices.

This is where responsive design comes in.

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