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I Feel the Need for Speed

I Feel the Need for Speed


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Along with the I Want to Know, Go, Do, and Buy micro-moments comes one more demand from your customers: I want it now

While most people use better manners when speaking to people, when engaging with content on their smartphones, most users are quick to get frustrated with even momentary delays. In fact, about 20 percent of smartphone users will immediately switch to another site or app if it takes too long to load, or takes too many steps to achieve a task.


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5 Tips for UX Mobile Design

5 Tips for UX Mobile Design


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How do you use the internet? Do you run to your computer every time you want to Google something? If you're like most people, you probably do a lot of your research on your phone. Last year StatCounter released a study showing that mobile devices accounted for 51.3% of internet usage while desktop only accounted for 48.7% of traffic. Mobile usage is on the rise and will only continue to grow.

How can you make sure your mobile design is up to snuff? We’ll look at 5 things that can make your mobile site more attractive to your users.


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Being There: I Want to Buy Moments

Being There: I Want to Buy Moments


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Finally. After all this time of patiently supplying visitors and potential customers with the helpful information they need to get places and complete tasks, they are ready to get out their wallets.

In I Want to Buy moments, people tend to know what they want, but need a little help deciding where or how to make a purchase. Some need just a bit more information to choose between closely related products. Many will already be familiar with who you are and what you offer because you’ve been there for them in their Know and Do moments.

However buyers arrive at their I Want to Buy moments, this is the most critical time for your presence to be visible, accessible, and helpful.


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Being There: I Want to Do Moments

Being There: I Want to Do Moments


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When people want to get things done--from cooking to repairs to crafting--they often turn to their smartphones for help. In these moments, companies can demonstrate their expertise and helpfulness to potential customers to start gaining trust and earning a reputation as a leader in the industry.

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Being There: I Want to Go Moments

Being There: I Want to Go Moments


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I Want to Go moments are ripe for marketers as people are on their way to taking action when these moments begin. They are usually simple requests, such as looking for a place to get lunch or finding the nearest location of a favorite store.

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Being There: I Want to Know Moments

Being There: I Want to Know Moments


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I Want to Know moments arise from simple curiosities to fact checking to early product research. They are triggered by a variety of events, and the result is either a satisfied curiosity or setting the stage for another potential micro-moment.

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4 Key Micro-Moments to Be In

4 Key Micro-Moments to Be In


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Micro-moments are short little snippets of time--usually less than a minute long--when people grab their smartphones to find solutions to everyday problems. These aren’t extended research sessions or social interactions; instead, they are quick and people want instant results.

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Micro-Moments: Make Sure You're There

Micro-Moments: Make Sure You're There


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Many brands will dedicate a lot of resources to visibility. Branding and brand awareness are important ways to be sure that consumers know who you are, what your values are, and why you can be trusted for solutions. 

Making sure you’re visible in micro-moments, or the brief moments when a consumer turns to their smartphone to find solutions, is just as important--and becoming increasingly essential every day.


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Micro Moments: What Are They and Why You Should Care

Micro Moments: What Are They and Why You Should Care


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When the web first made its debut in American households, engaging with it was an event. One might grab a drink, sit down at the computer desk, and begin the process of dialing in and signing on. A thorough sweep of all digital interests was made: email, news sites, maybe a discussion board. Then, the connection was broken and the user walked away from the web.

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Why Mobile-Friendly is Now a Must

Why Mobile-Friendly is Now a Must


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The question of whether or not to have a mobile-friendly website is no longer relevant. Instead, the question should be how you want to implement one. More people are using their mobile devices to access the web than ever before, and if you’re not ready for them, you will lose business to your competition.

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