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What Does a Holiday Marketing Strategy Look Like

What Does a Holiday Marketing Strategy Look Like


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For most business owners, the holidays are not only a time for celebration; they are also a time when capturing the attention of customers is more important than ever. For some industries, the holidays make up about 25 percent of their annual sales! For shoppers, this means over $1,000 spent on everything from holiday gifts and goodies to travel and decorations. If you want your business to claim a piece of the holiday pie this year, you’ll need a holiday marketing strategy that works.

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Email Marketing in 2020: Still Going Strong

Email Marketing in 2020: Still Going Strong


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Back in 2015, we did a review of the state of email marketing and talked about some of the ways this strategy has changed over the years. Just five years ago, responsive design was considered a good idea and an easy way to accommodate a variety of devices. Today, responsive design is a baseline starting point and a must-have for virtually everything on the web! Five years is a long time when it comes to technology, so we think it’s time for an update on email marketing strategies for businesses.

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Using Email to Complement Your Marketing Strategy

Using Email to Complement Your Marketing Strategy


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Connecting with an audience using email can be one of the most effective ways to deliver targeted, customized content to a specific group of people. With so much data to measure—who is opening what, which links are clicked, who seems to be ignoring everything—email is a highly optimizable tactic. In some cases, an email marketing strategy can stand alone. However, we think email is the most effective when it’s used to complement your broader marketing strategies.

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Email Marketing Quick Start

Email Marketing Quick Start


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When it’s done right, email is a powerful tool that will boost your digital marketing efforts by slowly guiding leads toward a sale. The idea is to carefully consider your recipients and send highly relevant messages as part of an ongoing conversation. If you haven’t taken the dive into email marketing yet, here’s how to get started!

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Email Marketing During the Holidays

Email Marketing During the Holidays


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With most of the country baking in a heatwave, it can seem a bit ridiculous to think about holiday sales. However, we are down to our last 100 or so days until Christmas, so it’s time to start planning your end-of-year strategies. Even if you are not in the retail industry, we can all leverage the season to give our businesses a boost.



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5 Things You’re Doing Wrong in Your Email Newsletters

5 Things You’re Doing Wrong in Your Email Newsletters


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An email newsletter is a great opportunity to keep your brand at the top of your customers’ minds while giving them valuable information that will hopefully lead to a conversion. On the other hand, no matter how much your customers love you, there is only so much patience they are going to have for poorly constructed newsletters. Here are five mistakes you may be making, and what you should do to fix them.


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Open Sesame! Perfecting Subject Lines for Better Open Rates

Open Sesame! Perfecting Subject Lines for Better Open Rates


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There are almost 2 billion emails sent every single day. Depending on which study you read, every individual receives between 40 and 100 emails per day with those who receive emails at work falling at the higher end of the scale.

In other words, if you are trying to send marketing emails, you have a lot of competition for your recipients’ attention. The first hurdle you must overcome is getting your messages opened. It does not matter how hard you have worked on the content inside the message if nobody sees it. Here’s what you need to know to write email marketing subject lines that get clicked.



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Alive and Kicking: Email Marketing in 2015

Alive and Kicking: Email Marketing in 2015


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For some people, email marketing brings to mind spammy messages peddling various pills and contraptions that often have nothing of value to offer the recipient. Today’s email marketing is savvy, creative, and focused on the customer. Most of all, people want to receive it.

That’s right, according to a 2012 study, 77 percent of consumers prefer to receive promotional messages by email. The next runner up is direct mail, and only nine percent of consumers prefer it. Email is crushing the competition, and for good reason.


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