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Email Marketing Quick Start

Email Marketing Quick Start


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When it’s done right, email is a powerful tool that will boost your digital marketing efforts by slowly guiding leads toward a sale. The idea is to carefully consider your recipients and send highly relevant messages as part of an ongoing conversation. If you haven’t taken the dive into email marketing yet, here’s how to get started!

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Email Marketing During the Holidays

Email Marketing During the Holidays


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With most of the country baking in a heatwave, it can seem a bit ridiculous to think about holiday sales. However, we are down to our last 100 or so days until Christmas, so it’s time to start planning your end-of-year strategies. Even if you are not in the retail industry, we can all leverage the season to give our businesses a boost.



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5 Things You’re Doing Wrong in Your Email Newsletters

5 Things You’re Doing Wrong in Your Email Newsletters


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An email newsletter is a great opportunity to keep your brand at the top of your customers’ minds while giving them valuable information that will hopefully lead to a conversion. On the other hand, no matter how much your customers love you, there is only so much patience they are going to have for poorly constructed newsletters. Here are five mistakes you may be making, and what you should do to fix them.


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Open Sesame! Perfecting Subject Lines for Better Open Rates

Open Sesame! Perfecting Subject Lines for Better Open Rates


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There are almost 2 billion emails sent every single day. Depending on which study you read, every individual receives between 40 and 100 emails per day with those who receive emails at work falling at the higher end of the scale.

In other words, if you are trying to send marketing emails, you have a lot of competition for your recipients’ attention. The first hurdle you must overcome is getting your messages opened. It does not matter how hard you have worked on the content inside the message if nobody sees it. Here’s what you need to know to write email marketing subject lines that get clicked.



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Alive and Kicking: Email Marketing in 2015

Alive and Kicking: Email Marketing in 2015


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For some people, email marketing brings to mind spammy messages peddling various pills and contraptions that often have nothing of value to offer the recipient. Today’s email marketing is savvy, creative, and focused on the customer. Most of all, people want to receive it.

That’s right, according to a 2012 study, 77 percent of consumers prefer to receive promotional messages by email. The next runner up is direct mail, and only nine percent of consumers prefer it. Email is crushing the competition, and for good reason.


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