Back in 2015, we did a review of the state of email marketing and talked about some of the ways this strategy has changed over the years. Just five years ago, responsive design was considered a good idea and an easy way to accommodate a variety of devices. Today, responsive design is a baseline starting point and a must-have for virtually everything on the web! Five years is a long time when it comes to technology, so we think it’s time for an update on email marketing strategies for businesses.

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Connecting with an audience using email can be one of the most effective ways to deliver targeted, customized content to a specific group of people. With so much data to measure—who is opening what, which links are clicked, who seems to be ignoring everything—email is a highly optimizable tactic. In some cases, an email marketing strategy can stand alone. However, we think email is the most effective when it’s used to complement your broader marketing strategies.

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With most of the country baking in a heatwave, it can seem a bit ridiculous to think about holiday sales. However, we are down to our last 100 or so days until Christmas, so it’s time to start planning your end-of-year strategies. Even if you are not in the retail industry, we can all leverage the season to give our businesses a boost.

An email newsletter is a great opportunity to keep your brand at the top of your customers’ minds while giving them valuable information that will hopefully lead to a conversion. On the other hand, no matter how much your customers love you, there is only so much patience they are going to have for poorly constructed newsletters. Here are five mistakes you may be making, and what you should do to fix them.


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There are almost 2 billion emails sent every single day. Depending on which study you read, every individual receives between 40 and 100 emails per day with those who receive emails at work falling at the higher end of the scale.

In other words, if you are trying to send marketing emails, you have a lot of competition for your recipients’ attention. The first hurdle you must overcome is getting your messages opened. It does not matter how hard you have worked on the content inside the message if nobody sees it. Here’s what you need to know to write email marketing subject lines that get clicked.

For some people, email marketing brings to mind spammy messages peddling various pills and contraptions that often have nothing of value to offer the recipient. Today’s email marketing is savvy, creative, and focused on the customer. Most of all, people want to receive it.

That’s right, according to a 2012 study, 77 percent of consumers prefer to receive promotional messages by email. The next runner up is direct mail, and only nine percent of consumers prefer it. Email is crushing the competition, and for good reason.


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