Content Marketing | Blog


A collection of articles and updates
Using Visual Content in Your Content Marketing

Using Visual Content in Your Content Marketing


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Written content is often the go-to choice for businesses and content creators because making your point with words is a fairly straightforward endeavor. Visual content, on the other hand, seems to lie in the realm of artists, something that many of us think is out of our reach. The problem is that visual content is really good at getting and keeping the attention of your target audience, so it’s time to come to terms with it.

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Fast Photos: Tips for Using Stock Photos on Social Media

Fast Photos: Tips for Using Stock Photos on Social Media


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When building your main digital assets, such as your company’s website and social media profiles, it’s essential to invest in professional photography to accurately capture and tell the story of your brand’s identity. Plus, people want to see pictures of the actual products they are purchasing and see the people who will be providing services rather than a photo that comes pretty close.

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Boost Trust and Authenticity with User-Generated Photos

Boost Trust and Authenticity with User-Generated Photos


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According to Forbes, consumer trust is at an all-time low. We already know how much trust is a factor when acquiring new customers and keeping current customers happy, so we need to take a look at how people are deciding who they consider trustworthy. The answer lies in providing your customers with exceptional service and demonstrating your accountability when things go wrong. 

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Holiday Marketing Ideas for Social Media

Holiday Marketing Ideas for Social Media


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The holiday shopping season is always a busy time for businesses big and small. The good news for small businesses this year is that shoppers are choosing small more often than ever before. In fact, about 70 percent of people said they have visited a small business either online or in-person at least once a month since the pandemic hit.

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What Does a Holiday Marketing Strategy Look Like

What Does a Holiday Marketing Strategy Look Like


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For most business owners, the holidays are not only a time for celebration; they are also a time when capturing the attention of customers is more important than ever. For some industries, the holidays make up about 25 percent of their annual sales! For shoppers, this means over $1,000 spent on everything from holiday gifts and goodies to travel and decorations. If you want your business to claim a piece of the holiday pie this year, you’ll need a holiday marketing strategy that works.

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Meet them Where they Are: Full Funnel Marketing

Meet them Where they Are: Full Funnel Marketing


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In our last blog, we talked about the process people go through as they become aware of a problem that needs a solution, research options, and make a purchase decision. Marketers need to meet people where they are on this journey to match the right content with their needs. This guide will go into more detail for putting this marketing strategy to work, including which types of content will be the most effective for the various stages of the buyer’s journey.

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ToFu, MoFu, BoFu: Understanding the Marketing Funnel

ToFu, MoFu, BoFu: Understanding the Marketing Funnel


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Before someone can become a customer, there is a process of becoming aware that there’s a problem that needs to be solved, research done to find a solution, and then a purchase decision is made. No potential customers want to be pestered by a salesperson while they’re making their journey, but most would benefit from a bit of nurturing along the way. ToFu, MoFu, and BoFu are how we meet prospects where they are.

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How to Leverage Testimonials to Boost Your Persuasive Copy

How to Leverage Testimonials to Boost Your Persuasive Copy


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It can be tempting for any business to hype themselves up, especially when creating marketing materials and digital assets like websites. The problem is that kind words for your company are not always trustworthy coming from you because you may be a bit biased. So, how can you communicate these ideas to your customers in a non-biased way? With testimonials. If you want to learn more about using customer testimonials to generate leads and boost your persuasive copy, you’re in the right place. 

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The Art of Persuasion: How to Make Your Copy Do the Selling

The Art of Persuasion: How to Make Your Copy Do the Selling


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Most marketing content is meant to be informative, helpful, and work to build trust with an audience while also familiarizing them with your specialties. There are plenty of cautionary tales warning marketers against going too hard for the sale, but in some cases, that’s precisely what you need to do. Because persuasive writing strategies for sales copy are a bit different from those for other marketing copy types, there are a few copywriting techniques to keep in mind to help you get the job done.

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Copywriting Techniques that Maximize Conversion Rates

Copywriting Techniques that Maximize Conversion Rates


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Content marketing has one goal: converting visitors into leads and leads into buyers. Whenever there is a measurable goal to achieve, the path to success isn’t always easy, but it can be made clearer by monitoring the results of your efforts, making small changes, and seeing how effective those changes were. Of course, it can help to start on the right foot, so here are some creative copywriting techniques that will help you get better results from your marketing efforts.

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The Importance of Images in Marketing: Tips from the Pros

The Importance of Images in Marketing: Tips from the Pros


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The importance of images in marketing and advertising cannot be overstated. Not only will people have a stronger recall of visual content than text, but people also respond the best to a mix of both visual elements and words on the page. Of course, not just any visual element will do—especially when it’s a photograph.

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Content Strategy Creation: A Pregame Checklist

Content Strategy Creation: A Pregame Checklist


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Before we jump into the checklist, let’s take a minute to go over what the crucial elements of content strategy creation include. For content marketing to be successful, your content needs to make it in front of the right eyes. Then, once your content has sufficiently inspired this group, they need somewhere to take action. Lastly, once a visitor has become a lead, you need to be ready to start nurturing that prospect into a customer.

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Digital vs. Traditional Marketing: What You Need to Know

Digital vs. Traditional Marketing: What You Need to Know


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With so many individual tactics to consider, figuring out how much to spend on marketing and how much to allocate to each activity can be tricky for business owners. We spend most of our time focusing on digital methods, but traditional marketing approaches have their benefits, too. Here’s what you need to know about each, and what results you can expect so you can make smart decisions.

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Content is King

Content is King


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Search engine optimization is all about getting your pages to the top of the list of search results so potential customers can find you, learn about your products and services, and hopefully choose you when they are ready to buy. When trying to improve youar SEO, there are a lot of technical details to keep track of and there can sometimes be an air of mystery surrounding “what it takes” to get to the top.

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How Are Types of Website Landing Pages Different?

How Are Types of Website Landing Pages Different?


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It may seem like the primary difference between your website’s landing pages is the content they contain. However, each page and type of page serves a very different and important function. For example, your site’s home page serves as sort of a catch-all and should be used to inform visitors who you are, direct new visitors where to go next, and help returning visitors find what they are looking for. What, then, is the purpose of all those other pages and how are they different? Let’s take a look.

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What is a CMS and Why do I Need One?

What is a CMS and Why do I Need One?


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Whether you’re considering a new website for your business or are looking for ways to make your current site more effective, you’ve probably run into the word “content” plenty of times along with a few mentions of how important content is to your marketing strategy. Content can be anything from photos, graphics, and videos to the words on your web pages and blog posts. Keeping tabs on all your bits of content can be overwhelming, and that’s where a Content Management System (CMS) comes in.

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Skimmable, Snackable Content

Skimmable, Snackable Content


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When creating content, two conflicting worlds have to come together if the content is to be successful. The first is that longer content tends to make it to the first page of a Google search result. In fact, the average length for first-page results content is up to 1900 words! The second, however, is the fact that human attention spans are shorter than ever before. You now have about eight seconds before your readers get bored and move along.

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Stop Reinventing the Wheel Start Stretching Your Content

Stop Reinventing the Wheel Start Stretching Your Content


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A successful content marketing strategy relies on a steady stream of fresh content. Of course, creating all that original material can be a strain on your time and resources. Rather than struggle to create enough content or, worse, publish less material, there are better ways to keep the content pipeline full with less effort.

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Prioritizing Your Website Optimization

Prioritizing Your Website Optimization


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With so many possibilities and so many experts telling you that every piece is “essential” or “must-have,” how can you know where to prioritize limited resources to get the most bang for your buck--and effort? Here are the areas of your website that we think are the most important.

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The Art of Promoting Your Content

The Art of Promoting Your Content


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Once you’ve taken the time to put together an amazing content marketing strategy and your team has created all the pieces for your blog and social media feeds, how will people know it’s there? When you post a new blog, how will your ideal audience find it? Promoting your content is an essential part of content marketing; here’s what you need to know to do it right.

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