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Prioritizing Your Website Optimization


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Prioritizing Your Website Optimization
With so many possibilities and so many experts telling you that every piece is “essential” or “must-have,” how can you know where to prioritize limited resources to get the most bang for your buck--and effort? Here are the areas of your website that we think are the most important.

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Categories: Content Marketing
Tags: Content Marketing

The Art of Promoting Your Content


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The Art of Promoting Your Content
Once you’ve taken the time to put together an amazing content marketing strategy and your team has created all the pieces for your blog and social media feeds, how will people know it’s there? When you post a new blog, how will your ideal audience find it? Promoting your content is an essential part of content marketing; here’s what you need to know to do it right.

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Categories: Content Marketing
Tags: Content Marketing

The Skinny on Omni-Channel Marketing


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The Skinny on Omni-Channel Marketing
A “marketing channel” refers to the various ways that customers will contact and interact with your brand. From traditional print channels like newspapers and magazines to digital channels like social media, blogs, and smartphone apps, today’s consumers flip between different forms of media without fully realizing it. What this means for you is that you not only need to be present on a variety of channels, but also that the experience for the user must be a seamless one.

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Categories: Content Marketing
Tags: Content Marketing, Omnichannel Marketing, Omni-Channel

4 Reasons You Need a Professional Copywriter


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4 Reasons You Need a Professional Copywriter
So, you’re sold on the idea of content marketing and you’re ready to jump into a schedule of weekly blogging. You’ve dedicated the necessary resources to create a content marketing strategy and set some goals. You’ve done your homework and have solid buyer personas that you want to target. All that’s left is to churn out a few blog posts. Easy, right? Maybe not…

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Categories: Content Marketing
Tags: Content Marketing, Copywriting

Social Media and Content Marketing


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Social Media and Content Marketing
Social media can play a significant role in your content marketing strategy. While some may dismiss it as an unnecessary distraction, we think it’s something that every business should try before deciding it isn’t a good fit. Here’s what you need to know about including social media in your marketing.

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Categories: Content Marketing
Tags: Content Marketing, Social Media

More Than Words: Types of Content that Get Results


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More Than Words: Types of Content that Get Results
Blogging is the most important component of your content marketing strategy. Your blog is where people will go to find information, and where search engines like Google will go to see who you are and what you do. On the other hand, an established, well-running blog is only the beginning of your content journey. Here’s a look at other types of content that will get results.

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Categories: Content Marketing
Tags: Content Marketing

The How and Why of Business Blogging


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The How and Why of Business Blogging
Your business blog is the heart of your inbound marketing operation. It is your most valuable online asset as it is a space that you have complete control over. How you define your company and values, what people should expect from your company as well as your products and services, and how search engines like Google decide to send searchers to you--all of this happens on your blog.

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Categories: Content Marketing
Tags: Content Marketing

Know Your Audience - Why Creating Personas is Essential


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Know Your Audience - Why Creating Personas is Essential
The idea of “knowing your audience” might seem like an obvious one. After all, you can’t advertise and market without at least a little targeting. Understanding demographics and broad audience segments may have been enough when running a TV commercial or newspaper ad--channels that tend to have a very broad reach. When it comes to content marketing, the wide-net approach isn’t going to work nearly as well. The idea behind inbound marketing is to gently lead buyers down a path, not rope them in and subject them to ads at every turn. A new approach to understanding your market is necessary.

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Categories: Content Marketing
Tags: Content Marketing

Setting Goals for Content Strategy


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Setting Goals for Content Strategy
In our last post, we laid out a roadmap for you to use as you create your content marketing strategy. The first step in creating that strategy was defining your goals. This post will guide you through the process of good goal-setting so you can set achievable objectives that make sense for you and your company.

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Categories: Content Marketing
Tags: Content Marketing

The Strategy: Your Content Marketing Roadmap


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The Strategy: Your Content Marketing Roadmap
Posting useful and engaging content on a regular basis is the cornerstone of a good content marketing campaign. Posting whatever comes to mind is better than doing nothing at all, but with a well-planned content marketing roadmap, you can create a reliable stream of website traffic as well as plenty of new leads to pursue.

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Categories: Content Marketing
Tags: Content Marketing

Benefit by Adding Content Marketing to your Mix


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Benefit by Adding Content Marketing to your Mix
We already know that content is the fuel that fires an inbound marketing strategy, but does content marketing and inbound work? In other words, will you get more customers? In a word: yes. Not convinced? Allow us to prove it to you.

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Categories: Content Marketing
Tags: Content Marketing, Traditional Advertising

What is Content Marketing?


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What is Content Marketing?
By now you have probably heard of content marketing, or you have at least stumbled upon the term here and there. If you are not sure what content marketing means or how it can help you get results on the web, then you have come to the right place.

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Categories: Content Marketing
Tags: Content Marketing
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