Branding | Blog


A collection of articles and updates
Top 10 Branding Challenges (2021 Update)

Top 10 Branding Challenges (2021 Update)


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Creating a recognizable and relatable brand is an essential part of any marketing strategy. Your company’s or product’s branding is like a public image or persona, and getting it right means giving your consumers a shortcut to your company’s identity. In a single glance, your brand will communicate the values and characteristics of your products and services while nudging consumers to align themselves personally with your company.

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Creating a Brand Book: The Essential Elements

Creating a Brand Book: The Essential Elements


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Whether your business is a large, multi-national corporation or a small mom-n-pop shop, creating your brand is an integral part of a successful marketing strategy. A consistent, recognizable brand is the most important way you will stand out from competitors in the marketplace and build strong emotional bonds with your customers. 

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Building Customer Trust and Loyalty With Visual Cues

Building Customer Trust and Loyalty With Visual Cues


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Trust and loyalty are established when you can make an emotional connection with your audience. This can be a tall order when you’re not sitting face-to-face with people and the majority of the interactions take place online. It’s even more difficult when the interactions are with digital assets like your website and social media pages rather than with human beings. 

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What is Online Reputation Management?

What is Online Reputation Management?


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Establishing and maintaining trust is critical for today’s customers, especially when doing business over the internet. It’s hard for potential customers to know what to expect when working with a company for the first time, particularly when you’re getting your information from the web. In 2020, 87 percent of consumers turned to online reviews to learn more about local businesses, so it’s easy to see why online reputation management is becoming an increasingly important part of your digital marketing strategy. 

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How to Increase Your Social Media Presence

How to Increase Your Social Media Presence


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Maintaining a social media presence takes a bit of work and persistence, but the tradeoff is worth it. Most people turn to the internet to learn about new products and services and to find solutions to their problems. They also turn to their social media feeds to get input from their connections and keep in touch with their favorite brands.

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Using Visual Content in Your Content Marketing

Using Visual Content in Your Content Marketing


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Written content is often the go-to choice for businesses and content creators because making your point with words is a fairly straightforward endeavor. Visual content, on the other hand, seems to lie in the realm of artists, something that many of us think is out of our reach. The problem is that visual content is really good at getting and keeping the attention of your target audience, so it’s time to come to terms with it.

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Fast Photos: Tips for Using Stock Photos on Social Media

Fast Photos: Tips for Using Stock Photos on Social Media


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When building your main digital assets, such as your company’s website and social media profiles, it’s essential to invest in professional photography to accurately capture and tell the story of your brand’s identity. Plus, people want to see pictures of the actual products they are purchasing and see the people who will be providing services rather than a photo that comes pretty close.

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Boost Trust and Authenticity with User-Generated Photos

Boost Trust and Authenticity with User-Generated Photos


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According to Forbes, consumer trust is at an all-time low. We already know how much trust is a factor when acquiring new customers and keeping current customers happy, so we need to take a look at how people are deciding who they consider trustworthy. The answer lies in providing your customers with exceptional service and demonstrating your accountability when things go wrong. 

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You Need to Invest in Professional Photography

You Need to Invest in Professional Photography


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The internet has changed the way we all do business, socialize, shop, and more. Along with all the words on the page, compelling visuals are an important part of how we communicate online. In fact, more than 650 billion photos have been uploaded to the web! A smartphone may be all we need to keep our personal social media feeds fresh. Businesses, however, need to invest in professional photography to make the right connections with their customers.

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Branding is a Two-Way Street

Branding is a Two-Way Street


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In a previous post, we talked about branding books and how you can use them to keep your marketing messages on point. As helpful as tools like branding books and style guides are, they’re not going to work if your whole team isn’t on board. Marketing is more than just a customer-facing activity; the most successful companies know that the entire team needs to believe in the messaging of the brand.

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Does Branding Really Affect Customer Behavior?

Does Branding Really Affect Customer Behavior?


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With all this talk about branding, one question remains: is it worth it? Is all this investment of time and resources going to pan out into actual paying customers? While it’s always good business to have a positive, cohesive image that keeps customers and employees emotionally connected with your business, if all that positivity doesn’t translate into dollars, it’s not worth much.

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Branding Not Just for Customers: Bring Employees on Board

Branding Not Just for Customers: Bring Employees on Board


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Branding is about more than just getting your current and potential customers familiar with what your company is all about. It is also about getting all of your employees on the same page, too. When your entire team not only knows what your core values are, but also believes in your ability to deliver on those promises, then they become happier employees and better advocates for your brand. Here are a few ways that you can make sure your branding carries over internally.

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Your Brand’s Voice and Personality: Key to Real Connections

Your Brand’s Voice and Personality: Key to Real Connections


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While people don’t mind interacting with machines in many situations, when it comes to choosing where to spend their money they often prefer the feeling that they are interacting with real people. How can your company convey that human quality when the actual interaction is happening with a machine? The answer lies in your brand’s voice and personality.

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What is a Brand Audit (And How to Get One Started)

What is a Brand Audit (And How to Get One Started)


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Whether your company has yet to clearly define its branding or it’s time to update old ideas, a brand audit is an important step in lining up your marketing and advertising strategy. During a brand audit, your team will take the time to comb through what defines you as a company and then create (or recreate) an identity and messaging to support that definition.

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The Importance of Branding in Your Marketing Strategy

The Importance of Branding in Your Marketing Strategy


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From the smallest local businesses to major national companies, branding is an integral part of a successful marketing and advertising strategy. Without a consistent, recognizable brand, your company blends in with the rest of the competition, and you simply become a provider in your industry. Here’s what you need to know about branding and why your business can’t skip this essential component.

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