Calumet Abrasives

Industrial Manufacturing Web Design

About the Client

Calumet Abrasives is a manufacturer of abrasive cutting wheels for industrial applications, specializing in private labeling, packaging, and custom engineering. Calumet Abrasives has been a part of the Northwest Indiana community for over 70 years.
Calumet Abrasives Logo

Objectives, Goals, or Challenges

Calumet Abrasives needed to build brand awareness, create a marketing strategy, and rebrand all marketing materials for a consistent look and feel. Other goals also included increasing organic search engine rankings, generating qualified online leads, and attracting new business for their private labeling division.



To break out in the marketplace, Calumet Abrasives began rebranding efforts to organize and market as CABCO. An entire marketing strategy was formulated to create a cohesive, consistent design among CABCO’s marketing materials both online and offline. A brand identity and style book was created to define strategic management elements and ensure all marketing efforts aligned with the company’s long-term goals and followed the same design rules and guidelines.
Industrial Graphic Design Examples


Our website was usable, but it wasn't getting the exposure we wanted. The design also didn't reflect our branding. The team at Hometown Design Studio worked with us to create a complete, responsive design. Our website now reflects our core business to manufacture quality products that outperform the competition. They also built in several lead-generation opportunities and created a search engine marketing campaign, all to attract new customers and generate business.
Web Design Testimonial
Jordyn Anderson
Calumet Abrasives, VP of Operations

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