Calumet Abrasives

Industrial Manufacturing Web Design

About the Client

Calumet Abrasives is a manufacturer of abrasive cutting wheels for industrial applications, specializing in private labeling, packaging, and custom engineering. Calumet Abrasives has been a part of the Northwest Indiana community for over 70 years.
Calumet Abrasives Logo

Services We Provide

Professional Web Designer

Web Design and Development

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Graphic Designer

Graphic Design

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Print Advertising Agency

Print Advertising



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Website Redesign

Calumet Abrasives needed to build brand awareness, create a marketing strategy, and rebrand all marketing materials for a consistent look and feel. Other goals also included increasing organic search engine rankings, generating qualified online leads, and attracting new business for their private labeling division.

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Industrial  Website Design
Industrial Graphic Design Examples


To break out in the marketplace, Calumet Abrasives began rebranding efforts to organize and market as CABCO. An entire marketing strategy was formulated to create a cohesive, consistent design among CABCO’s marketing materials both online and offline. A brand identity and style book was created to define strategic management elements and ensure all marketing efforts aligned with the company’s long-term goals and followed the same design rules and guidelines.

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Product Labeling

Carrying CABCO’s branding through to product labeling was essential to maintain the new look and feel and to ensure brand recognition extended to their products. Market knowledge of the target audience was used to develop the Ripper and Cutter logos and to design cutting wheel labels. Working closely with the vendor to ensure color and size accuracy was an important final step to provide successfully branded labels.

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Industrial Graphic Designer


Our website was usable, but it wasn't getting the exposure we wanted. The design also didn't reflect our branding. The team at Hometown Design Studio worked with us to create a complete, responsive design. Our website now reflects our core business to manufacture quality products that outperform the competition. They also built in several lead-generation opportunities and created a search engine marketing campaign, all to attract new customers and generate business.
Web Design Testimonial
Jordyn Anderson
Calumet Abrasives, VP of Operations
Make Real Connections

Nobody knows your customers better than you, and we specialize in crafting a brand that makes an emotional connection and moves people to take action.

Working together with you, we will create a look and feel for your business that makes lasting connections with your customers. We have the creative savvy to deliver custom graphic designs, photography, websites and more. We also have the technical expertise to help with email marketing, search engine optimization, and pay-per-click campaigns. We know how to research market segments to uncover what motivates your customers, and the project management ability to bring it all together into a cohesive campaign that drives results.

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