Blog


A collection of articles and updates
Maximizing Your Results from Google’s Local Search Algorithms

Maximizing Your Results from Google’s Local Search Algorithms


Published On:

Google’s local search algorithm has been steadily improving over the last few years to help searchers connect with businesses that are not only a good fit for what they are looking for, but also nearby. Much of the work that Google has invested in their local search algorithm had to do with proximity, or where the searcher is physically located in the moment of the search in relation to the location of the business. Still, there are two more important factors to consider when working to improve your results from Google’s local search.

Read More

Updating a Live Website: What You Need to Know

Updating a Live Website: What You Need to Know


Published On:

Whether you’re updating a few details such as your hours of operation or preparing to roll out a complete redesign of your website, making changes to a live site can seem daunting. From considering how much downtime is acceptable to handling things that go wrong, website maintenance is an activity that requires a plan. Here’s what you need to know about making changes to a live website.

Read More

Restaurant Marketing: Website Must-Haves

Restaurant Marketing: Website Must-Haves


Published On:

Today’s diners have a wide variety of tastes. Some like adventurous eating, others prefer comfortable favorites. Some like it spicy; others enjoy mellow. Boisterous atmospheres, elegant hush, and kid-friendly are all things people are looking for. Luckily for all of us, there’s plenty of entrepreneurs willing to provide just about any dining experience and cuisine that people of every stripe long for. Among all this variety, there is one thing that virtually all restaurant patrons have in common: visiting a restaurant’s website before visiting. As you consider your restaurant marketing plan, make sure your website is doing the heavy lifting.

Read More

Creating a Crisis Management Marketing Campaign

Creating a Crisis Management Marketing Campaign


Published On:

Many businesses were caught by surprise when the pandemic started making its way through the United States earlier this year. As shutdown orders were issued, schools closed, and office staff sent to work from home, business owners were scrambling to notify customers and figure out how to make ends meet. For many of us, this was not only a difficult time, but also a wakeup call as we thought about the variety of crises and emergencies that could arise in the future. From local weather events to national emergencies, it’s time to have crisis management steps in place so we’re ready; use this framework to build your communication plan.

Read More

Email Marketing in 2020: Still Going Strong

Email Marketing in 2020: Still Going Strong


Published On:

Back in 2015, we did a review of the state of email marketing and talked about some of the ways this strategy has changed over the years. Just five years ago, responsive design was considered a good idea and an easy way to accommodate a variety of devices. Today, responsive design is a baseline starting point and a must-have for virtually everything on the web! Five years is a long time when it comes to technology, so we think it’s time for an update on email marketing strategies for businesses.

Read More

Using Email to Complement Your Marketing Strategy

Using Email to Complement Your Marketing Strategy


Published On:

Connecting with an audience using email can be one of the most effective ways to deliver targeted, customized content to a specific group of people. With so much data to measure—who is opening what, which links are clicked, who seems to be ignoring everything—email is a highly optimizable tactic. In some cases, an email marketing strategy can stand alone. However, we think email is the most effective when it’s used to complement your broader marketing strategies.

Read More

How to Make SMS Marketing Work for You

How to Make SMS Marketing Work for You


Published On:

We’re all probably aware of how ubiquitous our mobile devices have become in our daily lives. They’re the first thing we check in the morning, where we turn when we have a few minutes to spare, and often the last thing we put away at the end of the day. It’s easy to see why SMS marketing has been generating positive returns for marketers—at least the ones who are doing it right.

Read More

SMS Marketing: What You Need to Know

SMS Marketing: What You Need to Know


Published On:

“Cut through the noise” might be the next phrase ready to be entered into the jargon playbook considering how often it appears in marketing blogs and materials. However, the need to reach your target audience when dozens—or even hundreds—of brands are fighting for the same few seconds of attention is real. SMS marketing provides a unique opportunity to be heard, as long as it’s done right.

Read More

MMS vs. SMS: What’s the Difference and Why it Matters

MMS vs. SMS: What’s the Difference and Why it Matters


Published On:

Using text messaging as a marketing delivery channel is slowly but steadily becoming a popular way for brands to communicate with their customers. In fact, these messages have a 98 percent open rate—90 percent of those within the first three minutes—and 75 percent of all consumers welcome messages from brands, provided they’ve opted-in to receive them. There’s a lot of potential in marketing directly to your customers’ smartphones, but there are a few details to keep in mind before jumping in.

Read More

Using Video Marketing to Boost Industrial Marketing Results

Using Video Marketing to Boost Industrial Marketing Results


Published On:

Industrial companies are finding success using content marketing to educate, inform, and even entertain their audiences of current and prospective customers. One key element—video marketing—often gets left on the table in favor of written content like blogs or visual content such as charts, diagrams, and graphics. On the other hand, video marketing has been bringing great results for manufacturing companies so it’s time to give it another look.

Read More

Social Media Ads: Overcoming Low Impressions

Social Media Ads: Overcoming Low Impressions


Published On:

 Photo credit: Chinnapong - stock.adobe.com

Social media marketing strategies often include at least a few paid posts. Advertising on sites like Facebook and Twitter is inexpensive when compared to other channels, especially when considering how vast a social media audience can potentially be. On the other hand, some marketers are having trouble getting those ads and boosted posts viewed. This post will cover some common errors that lead to low impressions so you can get better results from your social media marketing strategy.

Read More

How DIY Website Builders are Costing You Leads

How DIY Website Builders are Costing You Leads


Published On:

Do-it-yourself website builders seem like the perfect solution for business owners who are looking for a quick and inexpensive website. On the other hand, when you think of the work that your website needs to do, including drawing traffic and encouraging visitors to sign up and become leads, quick and cheap might not be the best solution.

Read More

Industrial Companies That are Killing It On Social Media

Industrial Companies That are Killing It On Social Media


Published On:

When most people think about companies that have a great social media marketing strategy, it’s usually fun and trendy brands or big names that are having a little fun. For example, Wendy’s restaurant has been making people laugh for months with their spicy quips, and GoPro has hours of mesmerizing footage to share and attract attention.

Read More
Boring Business or Industry? Yes, Social Media Will Work for Your B2B

Boring Business or Industry? Yes, Social Media Will Work for Your B2B


Published On:

Some businesses seem like they were made for social media. Lots of exciting products, fun services, fresh photo opportunities, and plenty to talk about. Others may feel like they’re left out of the party because their services are dry and boring, or they create products that are important to their customers, but not much fun to talk about. If you’re asking yourself, does social media work for B2B, especially the “boring” ones, you’re in the right place!

Read More
Instagram Stories vs. Posts: What’s the Difference

Instagram Stories vs. Posts: What’s the Difference


Published On:

 Photo credit: mehaniq41 - stock.adobe.com

As more small and mid-sized businesses venture into the social sphere, Instagram is climbing the list of platforms that are proving to be successful for boosting brand awareness and even for drawing in new leads. By now, most of us are familiar with how Facebook works and may only need some help figuring out how to do paid promotions, gain more followers, or other specific tasks. Instagram, on the other hand, remains a mystery to many so we’re going talk about one of the basic aspects: Instagram stories vs. Instagram posts.


Read More
Cross-Channel Marketing: Maintaining Your Branding is Critical

Cross-Channel Marketing: Maintaining Your Branding is Critical


Published On:

Cross-channel marketing sounds like a bit of advertising mumbo-jumbo that real people can ignore, but it’s really just a fancy name for smart marketing practices. In short, cross-channel marketing means making sure your efforts in different areas are all working together to form a cohesive strategy that will bring individuals from one stop on your buyer’s journey to the next. Let’s dive in.

Read More
Social Media and Business Growth: What to Expect From Your Efforts

Social Media and Business Growth: What to Expect From Your Efforts


Published On:

Many business owners have some idea that social media and business growth go hand-in-hand. The problem is that most of them don’t know how social media will produce growth or what their expectations should be in terms of results. We’re here to clear up the confusion so you know what to expect when you invest in a social media strategy for your business.

Read More
Creating a B2B Social Media Strategy That Gets Results

Creating a B2B Social Media Strategy That Gets Results


Published On:

It might seem like social media isn’t the right place for businesses to market to other businesses, or that B2B companies are not going to do well in social spaces. Many companies are worried that their industries are too dry or dull to get social, but nothing could be further from the truth. Remember, people work for businesses, and these people are on social media! The trick is to capture their attention with a B2B social media strategy that’s focused on their needs.

Read More
Social Media Content Ideas that Get Results

Social Media Content Ideas that Get Results


Published On:

If the primary goal of your marketing activities is to convert more people into paying customers, then a lively social media presence is one place to start. After all, you can’t introduce people to your brand, talk about your solutions, and build relationships if nobody is listening. If you’re in need of a few social media content ideas for building an audience and converting more customers, you’re in the right place.

Read More
Social Media Marketing Strategies 101

Social Media Marketing Strategies 101


Published On:

The biggest problem that most small and medium-sized businesses have with social media marketing strategies is creating them in the first place. However, no social media activity will be truly useful unless it is directed toward achieving a goal. In other words, if you have no strategy, you’ll probably get a small amount of lift just from the interactions, but if you want to achieve business goals, you need a plan.



Read More
Previous 1 2 3 4 5 6 7 Next 
We use cookies on our website to give you the best experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. Learn more by viewing our Privacy Policy
Accept