Blog

Creating a recognizable and relatable brand is an essential part of any marketing strategy. Your company’s or product’s branding is like a public image or persona, and getting it right means giving your consumers a shortcut to your company’s identity. In a single glance, your brand will communicate the values and characteristics of your products and services while nudging consumers to align themselves personally with your company.

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Search intent, sometimes called user intent, refers to the goals a person has when using a search engine. It is the why behind the search and shows whether the user is trying to learn, make a purchase, find a recipe, or fix something. Understanding search intent is critical for SEO as Google works to refine search results and match the right content with the right users.

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Whether your business is a large, multi-national corporation or a small mom-n-pop shop, creating your brand is an integral part of a successful marketing strategy. A consistent, recognizable brand is the most important way you will stand out from competitors in the marketplace and build strong emotional bonds with your customers. 

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Trust and loyalty are established when you can make an emotional connection with your audience. This can be a tall order when you’re not sitting face-to-face with people and the majority of the interactions take place online. It’s even more difficult when the interactions are with digital assets like your website and social media pages rather than with human beings. 

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Do-it-yourself website builders seem like the perfect solution for business owners looking for a quick and inexpensive website. On the other hand, when you think of the work that your website needs to do, including drawing traffic and encouraging visitors to sign up and become leads, quick and cheap might not be the best solution.

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Instagram is one of the best visual marketing channels for your company and a great way to grow your B2B business by helping more customers find and connect with your brand. With more than 1 billion monthly active users, there’s plenty of room for B2B companies to meet their marketing goals on this social media platform, as long as you have the right strategy.

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When most people think about social media marketing, what comes to mind is probably businesses marketing directly to consumers, or B2C marketing. Companies marketing directly to other businesses, however, still have a place on social media. The goals are a bit different, and some may wonder what B2B social media post ideas are worth pursuing. We’re here to explain how B2B companies can achieve their social media marketing goals.

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For B2C companies, or businesses that market directly to consumers, it’s easy to see why social media is an essential component of an effective marketing strategy. Why is social media important for B2B companies, or those that primarily sell to other businesses? If you’re not sure or not convinced, here’s what you need to know about incorporating social media into your marketing mix.

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Social media marketing is becoming an increasingly important part of every digital marketing strategy as more and more people stay connected online. Consider that the total number of social network users in the United States in 2020 topped 223 million—nearly two-thirds of the entire population—it’s easy to see why businesses need to get in the game. Of course, planning can be challenging if you don’t know how much social media marketing costs, so let’s break it down. 

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Google has recently announced that they are phasing out broad match modified keywords for Google Ads users. This change will potentially affect how some of you approach your ad campaigns, so let’s take a look at what this means and how it might change your approach to Google Ads.

Establishing and maintaining trust is critical for today’s customers, especially when doing business over the internet. It’s hard for potential customers to know what to expect when working with a company for the first time, particularly when you’re getting your information from the web. In 2020, 87 percent of consumers turned to online reviews to learn more about local businesses, so it’s easy to see why online reputation management is becoming an increasingly important part of your digital marketing strategy. 

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Maintaining a social media presence takes a bit of work and persistence, but the tradeoff is worth it. Most people turn to the internet to learn about new products and services and to find solutions to their problems. They also turn to their social media feeds to get input from their connections and keep in touch with their favorite brands.

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A local SEO strategy is one that will optimize your website and other digital assets to increase traffic, get more leads, and boost brand awareness from local search. When potential customers want to find goods and services near them, it’s critical to show up where and when they are looking.

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Written content is often the go-to choice for businesses and content creators because making your point with words is a fairly straightforward endeavor. Visual content, on the other hand, seems to lie in the realm of artists, something that many of us think is out of our reach. The problem is that visual content is really good at getting and keeping the attention of your target audience, so it’s time to come to terms with it.

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When building your main digital assets, such as your company’s website and social media profiles, it’s essential to invest in professional photography to accurately capture and tell the story of your brand’s identity. Plus, people want to see pictures of the actual products they are purchasing and see the people who will be providing services rather than a photo that comes pretty close.

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According to Forbes, consumer trust is at an all-time low. We already know how much trust is a factor when acquiring new customers and keeping current customers happy, so we need to take a look at how people are deciding who they consider trustworthy. The answer lies in providing your customers with exceptional service and demonstrating your accountability when things go wrong. 

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The internet has changed the way we all do business, socialize, shop, and more. Along with all the words on the page, compelling visuals are an important part of how we communicate online. In fact, more than 650 billion photos have been uploaded to the web! A smartphone may be all we need to keep our personal social media feeds fresh. Businesses, however, need to invest in professional photography to make the right connections with their customers.

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The holiday shopping season is always a busy time for businesses big and small. The good news for small businesses this year is that shoppers are choosing small more often than ever before. In fact, about 70 percent of people said they have visited a small business either online or in-person at least once a month since the pandemic hit.

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When today’s consumers are looking for a new business to visit, 46 percent of them turn to Google to search for local results. Whether they’re looking for appliance repair, pizza delivery, or a new dentist, Google is likely to supply the information. What’s more, when these searches happen on a mobile device, the likelihood that the search will result in a visit to the location increases by 35 percent. In other words, the benefits of local SEO cannot be understated.

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For most business owners, the holidays are not only a time for celebration; they are also a time when capturing the attention of customers is more important than ever. For some industries, the holidays make up about 25 percent of their annual sales! For shoppers, this means over $1,000 spent on everything from holiday gifts and goodies to travel and decorations. If you want your business to claim a piece of the holiday pie this year, you’ll need a holiday marketing strategy that works.

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