Google My Business: The Best Free Tool You Can’t Ignore

Published On: January 20, 2020

 Photo credit: dzianominator - stock.adobe.com

Chances are, you’ve interacted with companies using Google My Business from the consumer side. Whenever you’ve turned to Google to search for a product or service near you, especially if you’re searching Google Maps, it’s very likely that the search results presented you with a list of options that pointed to the profile setup by that company using Google My Business. If you’re starting to wonder whether this is a service that’s right for you, or how to get your details listed, you’re in the right place.

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Local Business? Want More Leads? Try Google Local Services Ads

Published On: January 13, 2020

Almost half of all Google searches are local, meaning that of the 5.6 billion searches Google processes every day, close to three billion of them are on the hunt for local products and services. Google Local Services ads are one of the best advertising methods for local businesses to get more leads. This service will also help boost consumer trust and provide companies with access to advanced advertising and lead tracking systems to be sure you’re making the most of your advertising budget.

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A Billboard in the Desert: How to Increase Website Traffic the Right Way

Published On: January 6, 2020

A well-functioning website is an important asset for any company as virtually all consumers use the internet to find out and products and services, answer questions, and solve problems. It may seem like the more you increase website traffic, the better you’re doing because every visitor is a potential customer, right? Not necessarily. While there’s no direct harm from having someone visit your site and do nothing, your business will be much better off if more of those visitors turn into customers.

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Content is King

Published On: December 23, 2019

Search engine optimization is all about getting your pages to the top of the list of search results so potential customers can find you, learn about your products and services, and hopefully choose you when they are ready to buy. When trying to improve youar SEO, there are a lot of technical details to keep track of and there can sometimes be an air of mystery surrounding “what it takes” to get to the top.

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SEO Basics: Ranking for a Keyword

Published On: December 16, 2019

There’s a lot of talk in SEO and marketing circles about ranking for particular keywords. Much of the conversation centers around which keywords to choose, how to understand competitive keywords, how to make use of less-competitive or long-tail keywords, and how all these words will help potential customers find you. But, what does it all mean? What is ranking for a keyword? How do you make it happen? Let’s take a look.

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How are Product, Service, and Blog Web Pages Different?

Published On: December 9, 2019

It may seem like the primary difference between your website’s pages is the content they contain. However, each page and type of page serves a very different and important function. For example, your site’s home page serves as sort of a catch-all and should be used to inform visitors who you are, direct new visitors where to go next, and help returning visitors find what they are looking for. What, then, is the purpose of all those other pages and how are they different? Let’s take a look.

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What is a CMS and Why do I Need One?

Published On: December 2, 2019

Whether you’re considering a new website for your business or are looking for ways to make your current site more effective, you’ve probably run into the word “content” plenty of times along with a few mentions of how important content is to your marketing strategy. Content can be anything from photos, graphics, and videos to the words on your web pages and blog posts. Keeping tabs on all your bits of content can be overwhelming, and that’s where a Content Management System (CMS) comes in.

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SEO: Super Simple Basics You Need to Know

Published On: November 25, 2019

The concept of search engine optimization (SEO) can be intimidating for those who are unfamiliar with how it works. While a deep-dive into all the intricacies of SEO will require a bit of dedication and time, there are a few basics that should form the foundation of every SEO strategy that everyone can tackle themselves.

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Why you should use GSuite for your business.

Published On: November 18, 2019

 Photo credit: dzianominator - stock.adobe.com

Gsuite is a collection of intelligent apps from Google that will help make your online life more manageable. There are apps for email, documents, file storage, messaging, video conferencing, and much more. Forget skipping around from app to app as you read your email, work on a document, add to a spreadsheet, or create a presentation--especially if you’re trying to do it all while collaborating on a project! Instead, Gsuite provides solutions for all these functions and more while working together seamlessly for a streamlined, more efficient process.

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How Do I Sell Services and Attract Clients Organically?

Published On: November 11, 2019

Growing your business organically means bringing more traffic to your website from people who are using search engines like Google to solve problems. It’s also accomplished by capturing their attention on other digital assets such as your social media pages or your website’s blog and bringing them along a path toward a purchase. Organic traffic is different from paid traffic that arrives from clicking an ad you’ve paid for as those visitors are likely to find you by following a different path. Let’s take a look at developing organic traffic to boost sales of your services.

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Skimmable, Snackable Content

Published On: November 4, 2019

When creating content, two conflicting worlds have to come together if the content is to be successful. The first is that longer content tends to make it to the first page of a Google search result. In fact, the average length for first-page results content is up to 1900 words! The second, however, is the fact that human attention spans are shorter than ever before. You now have about eight seconds before your readers get bored and move along.

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Stop Reinventing the Wheel and Start Stretching Your Content

Published On: October 28, 2019

A successful content marketing strategy relies on a steady stream of fresh content. Of course, creating all that original material can be a strain on your time and resources. Rather than struggle to create enough content or, worse, publish less material, there are better ways to keep the content pipeline full with less effort.

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4 Powerful Benefits of Outsourcing Your Marketing to an Agency

Published On: October 21, 2019

Marketing is a critical component of any business plan. No business can survive without customers, and marketing is how to find new people and introduce them to your products and services. For many small and mid-sized business owners, marketing starts as an in-house project, often completed by the owners themselves or split up among the office staff. Every growing company reaches a point, however, when they’ve outgrown the ability to handle marketing themselves, or when they’re ready to move to the next level.

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How Can I Trust My Business with a Marketing Agency?

Published On: October 14, 2019

Being let down by an agency is a serious burn. You’ve taken the time to go through the process of starting up your project with the agency, listened to their plans and promises, and paid for services you expected to receive. Whether the agency was dishonest, overwhelmed, or just a mismatch for your company, the ultimate result is the same: you still need to meet your marketing goals, but your budget and your trust have been depleted. Now what?

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Help! How Do I Get My Website, Social Media, and Online Store Going?

Published On: October 7, 2019

Whether you’re launching a new business, re-launching an existing company, or you’ve finally realized that you can’t do business anymore without an online presence, there’s a lot to keep track of. How do you get a website up and running? How do you use social media? What about SEO? What is SEO?

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Want More Leads? Inbound Strategies Are the Answer!

Published On: November 8, 2018

Even just a few years ago, many businesses used their websites as little more than advanced business cards. There may have been a couple of pages that described products and services along with a page of contact information and that was that.

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How (and Why!) to Add Value to Your Website

Published On: October 1, 2018

When prospective customers visit your website, they’re usually after something: information to solve a problem, details about products to purchase, pricing, or facts about your company to name a few. How you meet those needs, both immediately and in the long term, will determine whether that website visitor becomes a hot lead, and eventually a customer.

The key to making that conversion happen is value, and here’s what you need to know about it.

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Creating Successful Manufacturing and Industrial Websites

Published On: September 3, 2018

If you feel like all the digital marketing advice out there doesn’t exactly apply to your industrial or manufacturing company, you’re right. There’s lots of information for retail and professional services, SEO tips for pushing products, and content marketing strategies for keeping readers engaged.

But what about companies that sell unattractive widgets and functional electronic bits and pieces? Or assemble and repair machinery? What’s to even write about that people would be interested in? Here’s what you need to know about creating manufacturing and industrial websites that work.

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Using Photos That are Truly Worth a Thousand Words

Published On: August 1, 2018

The idea that a picture is worth a thousand words--or that complex ideas can be conveyed with a single image--has been a common saying for more than a hundred years. Once photography and reproducing images became mainstream, people began to see the value in the perfectly captured image.

Of course, not all photos are equal. For every hardworking image doing its job to showcase products, people, and brands, there are dozens that would probably be better off keeping quiet. Here’s what you need to know about successfully using photography in your marketing materials.

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Indexing vs. Quality Content

Published On: June 25, 2018

What is Indexing?
When you register your website with search engines such as Google, they will use programs called spiders to crawl and index your pages. When the page is indexed, information is gathered from the page to create a summary. The summary is used generate a ranking and specify how relevant that information is to the user’s search. The purpose of this is to create a list of your pages that users can search and find.

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