Blog

When most people think about social media marketing, what comes to mind is probably businesses marketing directly to consumers, or B2C marketing. Companies marketing directly to other businesses, however, still have a place on social media. The goals are a bit different, and some may wonder what B2B social media post ideas are worth pursuing. We’re here to explain how B2B companies can achieve their social media marketing goals.

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For B2C companies, or businesses that market directly to consumers, it’s easy to see why social media is an essential component of an effective marketing strategy. Why is social media important for B2B companies, or those that primarily sell to other businesses? If you’re not sure or not convinced, here’s what you need to know about incorporating social media into your marketing mix.

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Social media marketing is becoming an increasingly important part of every digital marketing strategy as more and more people stay connected online. Consider that the total number of social network users in the United States in 2020 topped 223 million—nearly two-thirds of the entire population—it’s easy to see why businesses need to get in the game. Of course, planning can be challenging if you don’t know how much social media marketing costs, so let’s break it down. 

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Google has recently announced that they are phasing out broad match modified keywords for Google Ads users. This change will potentially affect how some of you approach your ad campaigns, so let’s take a look at what this means and how it might change your approach to Google Ads.

Establishing and maintaining trust is critical for today’s customers, especially when doing business over the internet. It’s hard for potential customers to know what to expect when working with a company for the first time, particularly when you’re getting your information from the web. In 2020, 87 percent of consumers turned to online reviews to learn more about local businesses, so it’s easy to see why online reputation management is becoming an increasingly important part of your digital marketing strategy. 

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Maintaining a social media presence takes a bit of work and persistence, but the tradeoff is worth it. Most people turn to the internet to learn about new products and services and to find solutions to their problems. They also turn to their social media feeds to get input from their connections and keep in touch with their favorite brands.

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A local SEO strategy is one that will optimize your website and other digital assets to increase traffic, get more leads, and boost brand awareness from local search. When potential customers want to find goods and services near them, it’s critical to show up where and when they are looking.

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Written content is often the go-to choice for businesses and content creators because making your point with words is a fairly straightforward endeavor. Visual content, on the other hand, seems to lie in the realm of artists, something that many of us think is out of our reach. The problem is that visual content is really good at getting and keeping the attention of your target audience, so it’s time to come to terms with it.

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When building your main digital assets, such as your company’s website and social media profiles, it’s essential to invest in professional photography to accurately capture and tell the story of your brand’s identity. Plus, people want to see pictures of the actual products they are purchasing and see the people who will be providing services rather than a photo that comes pretty close.

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According to Forbes, consumer trust is at an all-time low. We already know how much trust is a factor when acquiring new customers and keeping current customers happy, so we need to take a look at how people are deciding who they consider trustworthy. The answer lies in providing your customers with exceptional service and demonstrating your accountability when things go wrong. 

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The internet has changed the way we all do business, socialize, shop, and more. Along with all the words on the page, compelling visuals are an important part of how we communicate online. In fact, more than 650 billion photos have been uploaded to the web! A smartphone may be all we need to keep our personal social media feeds fresh. Businesses, however, need to invest in professional photography to make the right connections with their customers.

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The holiday shopping season is always a busy time for businesses big and small. The good news for small businesses this year is that shoppers are choosing small more often than ever before. In fact, about 70 percent of people said they have visited a small business either online or in-person at least once a month since the pandemic hit.

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When today’s consumers are looking for a new business to visit, 46 percent of them turn to Google to search for local results. Whether they’re looking for appliance repair, pizza delivery, or a new dentist, Google is likely to supply the information. What’s more, when these searches happen on a mobile device, the likelihood that the search will result in a visit to the location increases by 35 percent. In other words, the benefits of local SEO cannot be understated.

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For most business owners, the holidays are not only a time for celebration; they are also a time when capturing the attention of customers is more important than ever. For some industries, the holidays make up about 25 percent of their annual sales! For shoppers, this means over $1,000 spent on everything from holiday gifts and goodies to travel and decorations. If you want your business to claim a piece of the holiday pie this year, you’ll need a holiday marketing strategy that works.

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In our last blog, we talked about the process people go through as they become aware of a problem that needs a solution, research options, and make a purchase decision. Marketers need to meet people where they are on this journey to match the right content with their needs. This guide will go into more detail for putting this marketing strategy to work, including which types of content will be the most effective for the various stages of the buyer’s journey.

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Before someone can become a customer, there is a process of becoming aware that there’s a problem that needs to be solved, research done to find a solution, and then a purchase decision is made. No potential customers want to be pestered by a salesperson while they’re making their journey, but most would benefit from a bit of nurturing along the way. ToFu, MoFu, and BoFu are how we meet prospects where they are.

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It can be tempting for any business to hype themselves up, especially when creating marketing materials and digital assets like websites. The problem is that kind words for your company are not always trustworthy coming from you because you may be a bit biased. So, how can you communicate these ideas to your customers in a non-biased way? With testimonials. If you want to learn more about using customer testimonials to generate leads and boost your persuasive copy, you’re in the right place. 

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Most marketing content is meant to be informative, helpful, and work to build trust with an audience while also familiarizing them with your specialties. There are plenty of cautionary tales warning marketers against going too hard for the sale, but in some cases, that’s precisely what you need to do. Because persuasive writing strategies for sales copy are a bit different from those for other marketing copy types, there are a few copywriting techniques to keep in mind to help you get the job done.

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Content marketing has one goal: converting visitors into leads and leads into buyers. Whenever there is a measurable goal to achieve, the path to success isn’t always easy, but it can be made clearer by monitoring the results of your efforts, making small changes, and seeing how effective those changes were. Of course, it can help to start on the right foot, so here are some creative copywriting techniques that will help you get better results from your marketing efforts.

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Acquiring a new customer can cost you at least five times as much as the efforts to retain an existing customer. On the other hand, casting a wide net to appeal to a broad audience of potential customers can seem simpler than the steps needed to keep your current buyers happy. But, is it really simpler to go through that effort just for a one-time visit? Let’s take a look at the need for customer loyalty for the long-term success of your business. 

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