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A collection of articles and updates
Is Social Media for Business Right for You?

Is Social Media for Business Right for You?


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The interactive nature of social media makes it one of the most powerful tools for achieving the marketing and sales goals of businesses of every type. On the other hand, the nature of social media marketing is vastly different from traditional marketing methods leaving many business owners wondering if it’s right for them. The good news is that social media for business is almost always a good idea. Almost.

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Ready to Generate More Website Leads? We’ve Got Answers.

Ready to Generate More Website Leads? We’ve Got Answers.


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The foundation of any business is the customers, and finding new people to purchase your products and services is always going to be part of your business plan. Your website should be a lead-generating powerhouse, designed and structured in a way that’s meant to bring customers knocking on your door. If you need a few ideas to generate website leads, prepare to be amazed!

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Standing Out from the Crowd: Competitive Differentiation Strategies

Standing Out from the Crowd: Competitive Differentiation Strategies


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In a crowded marketplace, it can seem tricky to carve out a set of customers to call your own. This is multiplied online when you have to let graphics, type, and video do all the work without you! The good news is that there are proven ways to stand out from your competitors. Here are a few ways to improve your competitive differentiation so you can attract more business and maintain a healthy bottom line.

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Smart Marketing: Email Frequency Best Practices

Smart Marketing: Email Frequency Best Practices


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Email is one of the most reliable tools you have in your marketing toolbox, and it comes with one of the best returns on investment, too. For every dollar that is spent on marketing emails, an average of $42 is coming back in return. Of course, if you want to see that kind of performance, you have to find the right time to send out your messages. Here’s what you need to know about email frequency best practices.

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Events 101: Event Promotion Strategies that Work

Events 101: Event Promotion Strategies that Work


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Hosting an event, whether in-person or virtual, is a fun and effective way to create excitement around your brand, boost product sales, or gain new followers and signups. Of course, your event will only be successful if you can draw a crowd. Here’s what you need to know about event promotion strategies to get more people excited and involved.

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Get Results from Discount Strategies and Tactics

Get Results from Discount Strategies and Tactics


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Pricing your products and services appropriately can be one of the most challenging aspects of your sales process. On the one hand, you need to bring in enough to cover your expenses and bring in a bit of profit. On the other hand, buyers are always going to be motivated and driven by price so you want to make sure your prices are in line with their expectations.

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The Right Sales Promotion Methods for Every Sales Goal

The Right Sales Promotion Methods for Every Sales Goal


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Getting new customers or repeat orders from past buyers can be a challenge. Sales and promotions are practical tools for not only drawing attention to your products and services, but also for providing an incentive for people who may be hesitating to make a purchase for a variety of reasons.

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The Importance of Images in Marketing: Tips from the Pros

The Importance of Images in Marketing: Tips from the Pros


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The importance of images in marketing and advertising cannot be overstated. Not only will people have a stronger recall of visual content than text, but people also respond the best to a mix of both visual elements and words on the page. Of course, not just any visual element will do—especially when it’s a photograph.

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Content Strategy Creation: A Pregame Checklist

Content Strategy Creation: A Pregame Checklist


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Before we jump into the checklist, let’s take a minute to go over what the crucial elements of content strategy creation include. For content marketing to be successful, your content needs to make it in front of the right eyes. Then, once your content has sufficiently inspired this group, they need somewhere to take action. Lastly, once a visitor has become a lead, you need to be ready to start nurturing that prospect into a customer.

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We Want Leads! Understanding Marketing Automation

We Want Leads! Understanding Marketing Automation


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Marketing automation is all about making computers do the heavy lifting when it comes to reaching your current and potential customers. The idea is to have repetitive tasks done by software to save you time and resources so you can focus your efforts elsewhere. The concept is a good one and we use automated tasks every day to schedule social media posts, distribute emails, and optimize ad campaigns.

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5 Tips for Your Small Business Marketing Strategy

5 Tips for Your Small Business Marketing Strategy


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Marketing strategies for growing your small business are an important part of your overall business plan, but nailing down the best approach for your company can be tricky. With so many options available and even more combinations to try, how can you be sure that you’re choosing the best small business marketing strategies?

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Digital vs. Traditional Marketing: What You Need to Know

Digital vs. Traditional Marketing: What You Need to Know


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With so many individual tactics to consider, figuring out how much to spend on marketing and how much to allocate to each activity can be tricky for business owners. We spend most of our time focusing on digital methods, but traditional marketing approaches have their benefits, too. Here’s what you need to know about each, and what results you can expect so you can make smart decisions.

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Google My Business: The Best Free Tool You Can’t Ignore

Google My Business: The Best Free Tool You Can’t Ignore


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 Photo credit: dzianominator - stock.adobe.com

Chances are, you’ve interacted with companies using Google My Business from the consumer side. Whenever you’ve turned to Google to search for a product or service near you, especially if you’re searching Google Maps, it’s very likely that the search results presented you with a list of options that pointed to the profile setup by that company using Google My Business. If you’re starting to wonder whether this is a service that’s right for you, or how to get your details listed, you’re in the right place.


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Local Business? Want More Leads? Try Google Local Services Ads

Local Business? Want More Leads? Try Google Local Services Ads


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Almost half of all Google searches are local, meaning that of the 5.6 billion searches Google processes every day, close to three billion of them are on the hunt for local products and services. Google Local Services ads are one of the best advertising methods for local businesses to get more leads. This service will also help boost consumer trust and provide companies with access to advanced advertising and lead tracking systems to be sure you’re making the most of your advertising budget.

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A Billboard in the Desert: How to Increase Website Traffic the Right Way

A Billboard in the Desert: How to Increase Website Traffic the Right Way


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A well-functioning website is an important asset for any company as virtually all consumers use the internet to find out and products and services, answer questions, and solve problems. It may seem like the more you increase website traffic, the better you’re doing because every visitor is a potential customer, right? Not necessarily. While there’s no direct harm from having someone visit your site and do nothing, your business will be much better off if more of those visitors turn into customers.

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Content is King

Content is King


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Search engine optimization is all about getting your pages to the top of the list of search results so potential customers can find you, learn about your products and services, and hopefully choose you when they are ready to buy. When trying to improve youar SEO, there are a lot of technical details to keep track of and there can sometimes be an air of mystery surrounding “what it takes” to get to the top.

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SEO Basics: Ranking for a Keyword

SEO Basics: Ranking for a Keyword


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There’s a lot of talk in SEO and marketing circles about ranking for particular keywords. Much of the conversation centers around which keywords to choose, how to understand competitive keywords, how to make use of less-competitive or long-tail keywords, and how all these words will help potential customers find you. But, what does it all mean? What is ranking for a keyword? How do you make it happen? Let’s take a look.

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How are Product, Service, and Blog Web Pages Different?

How are Product, Service, and Blog Web Pages Different?


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It may seem like the primary difference between your website’s pages is the content they contain. However, each page and type of page serves a very different and important function. For example, your site’s home page serves as sort of a catch-all and should be used to inform visitors who you are, direct new visitors where to go next, and help returning visitors find what they are looking for. What, then, is the purpose of all those other pages and how are they different? Let’s take a look.

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What is a CMS and Why do I Need One?

What is a CMS and Why do I Need One?


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Whether you’re considering a new website for your business or are looking for ways to make your current site more effective, you’ve probably run into the word “content” plenty of times along with a few mentions of how important content is to your marketing strategy. Content can be anything from photos, graphics, and videos to the words on your web pages and blog posts. Keeping tabs on all your bits of content can be overwhelming, and that’s where a Content Management System (CMS) comes in.

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SEO: Super Simple Basics You Need to Know

SEO: Super Simple Basics You Need to Know


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The concept of search engine optimization (SEO) can be intimidating for those who are unfamiliar with how it works. While a deep-dive into all the intricacies of SEO will require a bit of dedication and time, there are a few basics that should form the foundation of every SEO strategy that everyone can tackle themselves.

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