Blog
A collection of articles and updates
Previous 1 2 3 4 Next 

Using Data to Drive Decisions


Published On:

Using Data to Drive Decisions

Today’s marketers have the tools and the technology to collect incredible amounts of data from website visitors, social media followers, app users, and more. Lifting useful, actionable information from that data can be another story. However, it’s worth the effort as 75 percent of leaders in data-driven marketing are seeing increased engagement and more than 65 percent are seeing an uptick in new customers.

Read More

Categories:
Tags: Marketing, Data Driven Decisions

Customer Experience Marketing 101


Published On:

Customer Experience Marketing 101
Customer experience marketing means putting the customer experience at the center of all your marketing activities. Content marketing touches on this idea by focusing on consumer questions and needs and providing solutions. Customer experience marketing lets this seep out into all aspects of your business strategy. It means taking the old adage of the customer always being right and putting that wisdom into everyday practice in a digital world.

Read More

Categories:
Tags: Customer Experience

Video Marketing in 2018


Published On:

Video Marketing in 2018
Every year, the video experts at Wyzowl release the results of their State of Video Marketing Survey, and the 2017 numbers are in. It’s no surprise that 2018 looks like another year that video is set to be a headliner, but there are a few revelations that will help you improve your video advertising game so you get better results this year. Let’s take a look.

Read More

Categories:
Tags: Video Marketing

Marketing Trends to Follow in 2018


Published On:

Marketing Trends to Follow in 2018
Keeping the attention of your online audience also means staying on top of the trends that set the rules of engagement. Sometimes these trends are fleeting and only useful for riding the wave in the moment while others are changing the way we approach marketing entirely.

Read More

Categories:
Tags: Marketing, Video Marketing, Customer Experience Marketing

I Feel the Need for Speed


Published On:

I Feel the Need for Speed
Along with the I Want to Know, Go, Do, and Buy micro-moments comes one more demand from your customers: I want it now

While most people use better manners when speaking to people, when engaging with content on their smartphones, most users are quick to get frustrated with even momentary delays. In fact, about 20 percent of smartphone users will immediately switch to another site or app if it takes too long to load, or takes too many steps to achieve a task.


Read More

Categories: Responsive Design
Tags: Mobile Design, Mobile Marketing, Google, Marketing, Mobile Friendly, Micro Moments, Grow Your Business

5 Tips for UX Mobile Design


Published On:

5 Tips for UX Mobile Design
How do you use the internet? Do you run to your computer every time you want to Google something? If you're like most people, you probably do a lot of your research on your phone. Last year StatCounter released a study showing that mobile devices accounted for 51.3% of internet usage while desktop only accounted for 48.7% of traffic. Mobile usage is on the rise and will only continue to grow.

How can you make sure your mobile design is up to snuff? We’ll look at 5 things that can make your mobile site more attractive to your users.


Read More

Categories: Responsive Design
Tags: Mobile Design, Mobile Marketing, Google, Marketing, Mobile Friendly, Micro Moments, Grow Your Business

Being There: I Want to Buy Moments


Published On:

Being There: I Want to Buy Moments
Finally. After all this time of patiently supplying visitors and potential customers with the helpful information they need to get places and complete tasks, they are ready to get out their wallets.

In I Want to Buy moments, people tend to know what they want, but need a little help deciding where or how to make a purchase. Some need just a bit more information to choose between closely related products. Many will already be familiar with who you are and what you offer because you’ve been there for them in their Know and Do moments.

However buyers arrive at their I Want to Buy moments, this is the most critical time for your presence to be visible, accessible, and helpful.


Read More

Categories: Responsive Design
Tags: Mobile Design, Mobile Marketing, Google, Marketing, Mobile Friendly, Micro Moments, Grow Your Business

Being There: I Want to Do Moments


Published On:

Being There: I Want to Do Moments
When people want to get things done--from cooking to repairs to crafting--they often turn to their smartphones for help. In these moments, companies can demonstrate their expertise and helpfulness to potential customers to start gaining trust and earning a reputation as a leader in the industry.

Read More

Categories: Responsive Design
Tags: Mobile Design, Mobile Marketing, Google, Marketing, Mobile Friendly, Micro Moments, Grow Your Business

Being There: I Want to Go Moments


Published On:

Being There: I Want to Go Moments
I Want to Go moments are ripe for marketers as people are on their way to taking action when these moments begin. They are usually simple requests, such as looking for a place to get lunch or finding the nearest location of a favorite store.

Read More

Categories: Responsive Design
Tags: Mobile Design, Mobile Marketing, Google, Marketing, Mobile Friendly, Micro Moments, Grow Your Business

Being There: I Want to Know Moments


Published On:

Being There: I Want to Know Moments

I Want to Know moments arise from simple curiosities to fact checking to early product research. They are triggered by a variety of events, and the result is either a satisfied curiosity or setting the stage for another potential micro-moment.

Read More

Categories: Responsive Design
Tags: Mobile Design, Mobile Marketing, Google, Marketing, Mobile Friendly, Micro Moments, Grow Your Business

4 Key Micro-Moments to Be In


Published On:

4 Key Micro-Moments to Be In

Micro-moments are short little snippets of time--usually less than a minute long--when people grab their smartphones to find solutions to everyday problems. These aren’t extended research sessions or social interactions; instead, they are quick and people want instant results.

Read More

Categories: Responsive Design
Tags: Mobile Design, Mobile Marketing, Google, Marketing, Mobile Friendly, Micro Moments, Grow Your Business

Micro-Moments: Make Sure You're There


Published On:

Micro-Moments: Make Sure You're There
Many brands will dedicate a lot of resources to visibility. Branding and brand awareness are important ways to be sure that consumers know who you are, what your values are, and why you can be trusted for solutions. 

Making sure you’re visible in micro-moments, or the brief moments when a consumer turns to their smartphone to find solutions, is just as important--and becoming increasingly essential every day.


Read More

Categories: Responsive Design
Tags: Mobile Design, Mobile Marketing, Google, Marketing, Mobile Friendly, Micro Moments, Grow Your Business

Micro Moments: What Are They and Why You Should Care


Published On:

Micro Moments: What Are They and Why You Should Care

When the web first made its debut in American households, engaging with it was an event. One might grab a drink, sit down at the computer desk, and begin the process of dialing in and signing on. A thorough sweep of all digital interests was made: email, news sites, maybe a discussion board. Then, the connection was broken and the user walked away from the web.

Read More

Categories: Responsive Design
Tags: Mobile Design, Mobile Marketing, Google, Marketing, Mobile Friendly, Micro Moments, Grow Your Business

Why Mobile-Friendly is Now a Must


Published On:

Why Mobile-Friendly is Now a Must

The question of whether or not to have a mobile-friendly website is no longer relevant. Instead, the question should be how you want to implement one. More people are using their mobile devices to access the web than ever before, and if you’re not ready for them, you will lose business to your competition.

Read More

Categories: Responsive Design
Tags: Mobile Friendly, Mobile Web, Micro Moments

SEM is Not a "Set it and Forget it" Strategy!


Published On:

SEM is Not a "Set it and Forget it" Strategy!

Once the research is in and your SEM campaigns are up and running, managing your campaigns should be like operating a finely-tuned machine. Of course, even the best machines need regular maintenance and the occasional tune-up if you want the best results. The same can be said for your PPC and other SEM operations.

Read More

Categories: Search Engine Marketing
Tags: Search Engine Marketing, SEM

Aligning SEO and SEM


Published On:

Aligning SEO and SEM

Search Engine Marketing and Search Engine Optimization might be separate strategies for getting more people to your website, but they are not independent of each other. If you want to make the most of your SEM efforts, aligning SEO and SEM will help you cover more bases. Here’s how.

Read More

Categories: Search Engine Marketing, Search Engine Optimization
Tags: Search Engine Marketing, SEM, Search Engine Optimization, SEO

SEM Advertising: Your AdWords Options


Published On:

SEM Advertising: Your AdWords Options
Finding the right ways to reach your customers is easy when you have so many options to choose from. Text, graphics, videos, apps: all of these provide customized ways of getting your messages in front of the right people at the right time. Let’s take a look at each type.

Read More

Categories: Search Engine Marketing
Tags: Search Engine Marketing, SEM
Previous 1 2 3 4 Next 


© Hometown Design Studio, Inc. All rights reserved.