When most people think about social media marketing for industrial companies, what comes to mind is probably a great deal of doubt that such businesses belong on social media in the first place.
On the other hand, industrial companies tend to market most heavily to other companies (business to business, or B2B marketing), and this definitely has a place in the social spheres. The goals of industrial B2B marketing might be a bit different from retail or other customer-facing companies, but these goals are still worth pursuing.
We’re here to explain how social media marketing for industrial companies can be done well.