Creating a B2B Social Media Strategy That Gets Results

Published On: May 25, 2020

It might seem like social media isn’t the right place for businesses to market to other businesses, or that B2B companies are not going to do well in social spaces. Many companies are worried that their industries are too dry or dull to get social, but nothing could be further from the truth. Remember, people work for businesses, and these people are on social media! The trick is to capture their attention with a B2B social media strategy that’s focused on their needs.

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Social Media Content Ideas that Get Results

Published On: May 18, 2020

If the primary goal of your marketing activities is to convert more people into paying customers, then a lively social media presence is one place to start. After all, you can’t introduce people to your brand, talk about your solutions, and build relationships if nobody is listening. If you’re in need of a few social media content ideas for building an audience and converting more customers, you’re in the right place.

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Social Media Marketing Strategies 101

Published On: May 11, 2020

iThe biggest problem that most small and medium-sized businesses have with social media marketing strategies is creating them in the first place. However, no social media activity will be truly useful unless it is directed toward achieving a goal. In other words, if you have no strategy, you’ll probably get a small amount of lift just from the interactions, but if you want to achieve business goals, you need a plan.

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Yelp: What Every Small Business Owner Should Know

Published On: May 4, 2020

 Photo credit: dzianominator - stock.adobe.com

Most of us are familiar with Yelp from the consumer side. We need to hire a plumber, get some tacos, visit a tourist destination, or otherwise get some recommendations, and Yelp seems to be the answer. Type in what you’re looking for, and you get back a list of results, complete with photos, ratings, reviews, and other details about the business.

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The Ins and Outs of Online Reputation Management

Published On: April 27, 2020

Reputations are important to all of us, but in particular, a brand’s reputation has the capability to make or break that business. Online reputation management has become increasingly critical for maintaining your brand’s image as the speed at which people can communicate (and therefore bring your brand’s rise or demise) is blinding.

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Demystifying Social Media Platforms for Business

Published On: April 20, 2020

Social media is quickly becoming one of the most important marketing tools for businesses because it’s been proven to be effective. Almost 95 percent of adults online between the ages of 18 to 34 are likely to follow a brand on social media and it’s time that brand was yours. It might be tempting to come out with guns blazing on every possible channel, but your money will be better spent focusing on fewer platforms with content that is highly focused.

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Social Media Marketing Benefits for Businesses

Published On: April 13, 2020

Social media is more than just a place for keeping up with the neighbor’s kitten and seeing what influencers find interesting this week. For business owners, it can be one of the most valuable tools for expanding your marketing reach, accessing new customers, and building your brand online. If you’re not convinced that it’s right for you, check out these social media marketing benefits that will change your mind.

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Is Social Media for Business Right for You?

Published On: April 6, 2020

The interactive nature of social media makes it one of the most powerful tools for achieving the marketing and sales goals of businesses of every type. On the other hand, the nature of social media marketing is vastly different from traditional marketing methods leaving many business owners wondering if it’s right for them. The good news is that social media for business is almost always a good idea. Almost.

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Ready to Generate More Website Leads? We’ve Got Answers.

Published On: March 31, 2020

The foundation of any business is the customers, and finding new people to purchase your products and services is always going to be part of your business plan. Your website should be a lead-generating powerhouse, designed and structured in a way that’s meant to bring customers knocking on your door. If you need a few ideas to generate website leads, prepare to be amazed!

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Standing Out from the Crowd: Competitive Differentiation Strategies

Published On: March 30, 2020

In a crowded marketplace, it can seem tricky to carve out a set of customers to call your own. This is multiplied online when you have to let graphics, type, and video do all the work without you! The good news is that there are proven ways to stand out from your competitors. Here are a few ways to improve your competitive differentiation so you can attract more business and maintain a healthy bottom line.

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Smart Marketing: Email Frequency Best Practices

Published On: March 23, 2020

Email is one of the most reliable tools you have in your marketing toolbox, and it comes with one of the best returns on investment, too. For every dollar that is spent on marketing emails, an average of $42 is coming back in return. Of course, if you want to see that kind of performance, you have to find the right time to send out your messages. Here’s what you need to know about email frequency best practices.

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Events 101: Event Promotion Strategies that Work

Published On: March 16, 2020

Hosting an event, whether in-person or virtual, is a fun and effective way to create excitement around your brand, boost product sales, or gain new followers and signups. Of course, your event will only be successful if you can draw a crowd. Here’s what you need to know about event promotion strategies to get more people excited and involved.

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Get Results from Discount Strategies and Tactics

Published On: March 9, 2020

Pricing your products and services appropriately can be one of the most challenging aspects of your sales process. On the one hand, you need to bring in enough to cover your expenses and bring in a bit of profit. On the other hand, buyers are always going to be motivated and driven by price so you want to make sure your prices are in line with their expectations.

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The Right Sales Promotion Methods for Every Sales Goal

Published On: March 2, 2020

Getting new customers or repeat orders from past buyers can be a challenge. Sales and promotions are practical tools for not only drawing attention to your products and services, but also for providing an incentive for people who may be hesitating to make a purchase for a variety of reasons.

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The Importance of Images in Marketing: Tips from the Pros

Published On: February 24, 2020

The importance of images in marketing and advertising cannot be overstated. Not only will people have a stronger recall of visual content than text, but people also respond the best to a mix of both visual elements and words on the page. Of course, not just any visual element will do—especially when it’s a photograph.

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Content Strategy Creation: A Pregame Checklist

Published On: February 17, 2020

Before we jump into the checklist, let’s take a minute to go over what the crucial elements of content strategy creation include. For content marketing to be successful, your content needs to make it in front of the right eyes. Then, once your content has sufficiently inspired this group, they need somewhere to take action. Lastly, once a visitor has become a lead, you need to be ready to start nurturing that prospect into a customer.

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We Want Leads! Understanding Marketing Automation

Published On: February 10, 2020

Marketing automation is all about making computers do the heavy lifting when it comes to reaching your current and potential customers. The idea is to have repetitive tasks done by software to save you time and resources so you can focus your efforts elsewhere. The concept is a good one and we use automated tasks every day to schedule social media posts, distribute emails, and optimize ad campaigns.

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5 Tips for Your Small Business Marketing Strategy

Published On: February 3, 2020

Marketing strategies for growing your small business are an important part of your overall business plan, but nailing down the best approach for your company can be tricky. With so many options available and even more combinations to try, how can you be sure that you’re choosing the best small business marketing strategies?

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Digital vs. Traditional Marketing: What You Need to Know

Published On: January 27, 2020

With so many individual tactics to consider, figuring out how much to spend on marketing and how much to allocate to each activity can be tricky for business owners. We spend most of our time focusing on digital methods, but traditional marketing approaches have their benefits, too. Here’s what you need to know about each, and what results you can expect so you can make smart decisions.

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Google My Business: The Best Free Tool You Can’t Ignore

Published On: January 20, 2020

 Photo credit: dzianominator - stock.adobe.com

Chances are, you’ve interacted with companies using Google My Business from the consumer side. Whenever you’ve turned to Google to search for a product or service near you, especially if you’re searching Google Maps, it’s very likely that the search results presented you with a list of options that pointed to the profile setup by that company using Google My Business. If you’re starting to wonder whether this is a service that’s right for you, or how to get your details listed, you’re in the right place.

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