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I Feel the Need for Speed


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I Feel the Need for Speed
Along with the I Want to Know, Go, Do, and Buy micro-moments comes one more demand from your customers: I want it now

While most people use better manners when speaking to people, when engaging with content on their smartphones, most users are quick to get frustrated with even momentary delays. In fact, about 20 percent of smartphone users will immediately switch to another site or app if it takes too long to load, or takes too many steps to achieve a task.


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Categories: Mobile Ready
Tags: Mobile Design, Mobile Marketing, Google, Marketing, Responsive Design, Micro Moments, Grow Your Business

5 Tips for UX Mobile Design


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5 Tips for UX Mobile Design
How do you use the internet? Do you run to your computer every time you want to Google something? If you're like most people, you probably do a lot of your research on your phone. Last year StatCounter released a study showing that mobile devices accounted for 51.3% of internet usage while desktop only accounted for 48.7% of traffic. Mobile usage is on the rise and will only continue to grow.

How can you make sure your mobile design is up to snuff? We’ll look at 5 things that can make your mobile site more attractive to your users.


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Categories: Mobile Ready
Tags: Mobile Design, Mobile Marketing, Google, Marketing, Responsive Design, Micro Moments, Grow Your Business

Being There: I Want to Buy Moments


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Being There: I Want to Buy Moments
Finally. After all this time of patiently supplying visitors and potential customers with the helpful information they need to get places and complete tasks, they are ready to get out their wallets.

In I Want to Buy moments, people tend to know what they want, but need a little help deciding where or how to make a purchase. Some need just a bit more information to choose between closely related products. Many will already be familiar with who you are and what you offer because you’ve been there for them in their Know and Do moments.

However buyers arrive at their I Want to Buy moments, this is the most critical time for your presence to be visible, accessible, and helpful.


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Categories: Mobile Ready
Tags: Mobile Design, Mobile Marketing, Google, Marketing, Responsive Design, Micro Moments, Grow Your Business

Being There: I Want to Do Moments


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Being There: I Want to Do Moments
When people want to get things done--from cooking to repairs to crafting--they often turn to their smartphones for help. In these moments, companies can demonstrate their expertise and helpfulness to potential customers to start gaining trust and earning a reputation as a leader in the industry.

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Categories: Mobile Ready
Tags: Mobile Design, Mobile Marketing, Google, Marketing, Responsive Design, Micro Moments, Grow Your Business

Being There: I Want to Go Moments


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Being There: I Want to Go Moments
I Want to Go moments are ripe for marketers as people are on their way to taking action when these moments begin. They are usually simple requests, such as looking for a place to get lunch or finding the nearest location of a favorite store.

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Categories: Mobile Ready
Tags: Mobile Design, Mobile Marketing, Google, Marketing, Responsive Design, Micro Moments, Grow Your Business

Being There: I Want to Know Moments


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Being There: I Want to Know Moments

I Want to Know moments arise from simple curiosities to fact checking to early product research. They are triggered by a variety of events, and the result is either a satisfied curiosity or setting the stage for another potential micro-moment.

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Categories: Mobile Ready
Tags: Mobile Design, Mobile Marketing, Google, Marketing, Responsive Design, Micro Moments, Grow Your Business

4 Key Micro-Moments to Be In


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4 Key Micro-Moments to Be In

Micro-moments are short little snippets of time--usually less than a minute long--when people grab their smartphones to find solutions to everyday problems. These aren’t extended research sessions or social interactions; instead, they are quick and people want instant results.

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Categories: Mobile Ready
Tags: Mobile Design, Mobile Marketing, Google, Marketing, Responsive Design, Micro Moments, Grow Your Business

Micro-Moments: Make Sure You're There


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Micro-Moments: Make Sure You're There
Many brands will dedicate a lot of resources to visibility. Branding and brand awareness are important ways to be sure that consumers know who you are, what your values are, and why you can be trusted for solutions. 

Making sure you’re visible in micro-moments, or the brief moments when a consumer turns to their smartphone to find solutions, is just as important--and becoming increasingly essential every day.


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Categories: Mobile Ready
Tags: Mobile Design, Mobile Marketing, Google, Marketing, Responsive Design, Micro Moments, Grow Your Business

Micro Moments: What Are They and Why You Should Care


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Micro Moments: What Are They and Why You Should Care

When the web first made its debut in American households, engaging with it was an event. One might grab a drink, sit down at the computer desk, and begin the process of dialing in and signing on. A thorough sweep of all digital interests was made: email, news sites, maybe a discussion board. Then, the connection was broken and the user walked away from the web.

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Categories: Mobile Ready
Tags: Mobile Design, Mobile Marketing, Google, Marketing, Responsive Design, Micro Moments, Grow Your Business

Why Mobile-Friendly is Now a Must


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Why Mobile-Friendly is Now a Must

The question of whether or not to have a mobile-friendly website is no longer relevant. Instead, the question should be how you want to implement one. More people are using their mobile devices to access the web than ever before, and if you’re not ready for them, you will lose business to your competition.

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Categories: Mobile Ready
Tags: Mobile Friendly, Mobile Web, Micro Moments

SEM is Not a "Set it and Forget it" Strategy!


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SEM is Not a "Set it and Forget it" Strategy!

Once the research is in and your SEM campaigns are up and running, managing your campaigns should be like operating a finely-tuned machine. Of course, even the best machines need regular maintenance and the occasional tune-up if you want the best results. The same can be said for your PPC and other SEM operations.

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Categories: Search Engine Marketing
Tags: Search Engine Marketing, SEM

Aligning SEO and SEM


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Aligning SEO and SEM

Search Engine Marketing and Search Engine Optimization might be separate strategies for getting more people to your website, but they are not independent of each other. If you want to make the most of your SEM efforts, aligning SEO and SEM will help you cover more bases. Here’s how.

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Categories: Search Engine Marketing, Search Engine Optimization
Tags: Search Engine Marketing, SEM, Search Engine Optimization, SEO

SEM Advertising: Your AdWords Options


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SEM Advertising: Your AdWords Options
Finding the right ways to reach your customers is easy when you have so many options to choose from. Text, graphics, videos, apps: all of these provide customized ways of getting your messages in front of the right people at the right time. Let’s take a look at each type.

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Categories: Search Engine Marketing
Tags: Search Engine Marketing, SEM

Setting a Budget for Search Engine Marketing


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Setting a Budget for Search Engine Marketing
There are many things to consider when determining your marketing budget including how long you’ve been in business, what your current goals are, what the market saturation looks like, and how prepared you are for expansion. A simple answer is difficult to pin down.

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Categories: Search Engine Marketing
Tags: Search Engine Marketing, SEM, Budget

Which SEM Tool is Right for You?


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Which SEM Tool is Right for You?
Search Engine Marketing may be less costly than most other advertising and marketing channels, but that doesn’t mean you don’t want to get the highest return on every dollar you’re investing. Yahoo, Bing, and Google all offer SEM tools for businesses, but which is the best choice? Let’s take a look.

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Categories: Search Engine Marketing
Tags: Search Engine Marketing, SEM
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