“Cut through the noise” might be the next phrase ready to be entered into the jargon playbook considering how often it appears in marketing blogs and materials. However, the need to reach your target audience when dozens—or even hundreds—of brands are fighting for the same few seconds of attention is real. SMS marketing provides a unique opportunity to be heard, as long as it’s done right.

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Using text messaging as a marketing delivery channel is slowly but steadily becoming a popular way for brands to communicate with their customers. In fact, these messages have a 98 percent open rate—90 percent of those within the first three minutes—and 75 percent of all consumers welcome messages from brands, provided they’ve opted-in to receive them. There’s a lot of potential in marketing directly to your customers’ smartphones, but there are a few details to keep in mind before jumping in.

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Industrial companies are finding success using content marketing to educate, inform, and even entertain their audiences of current and prospective customers. One key element—video marketing—often gets left on the table in favor of written content like blogs or visual content such as charts, diagrams, and graphics. On the other hand, video marketing has been bringing great results for manufacturing companies so it’s time to give it another look.

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Social media marketing strategies often include at least a few paid posts. Advertising on sites like Facebook and Twitter is inexpensive when compared to other channels, especially when considering how vast a social media audience can potentially be. On the other hand, some marketers are having trouble getting those ads and boosted posts viewed. This post will cover some common errors that lead to low impressions so you can get better results from your social media marketing strategy.

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Do-it-yourself website builders seem like the perfect solution for business owners who are looking for a quick and inexpensive website. On the other hand, when you think of the work that your website needs to do, including drawing traffic and encouraging visitors to sign up and become leads, quick and cheap might not be the best solution.

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The biggest problem that most small and medium-sized businesses have with social media marketing strategies is creating them in the first place. However, no social media activity will be truly useful unless it is directed toward achieving a goal. In other words, if you have no strategy, you’ll probably get a small amount of lift just from the interactions, but if you want to achieve business goals, you need a plan.