When today’s consumers are looking for a new business to visit, 46 percent of them turn to Google to search for local results. Whether they’re looking for appliance repair, pizza delivery, or a new dentist, Google is likely to supply the information. What’s more, when these searches happen on a mobile device, the likelihood that the search will result in a visit to the location increases by 35 percent. In other words, the benefits of local SEO cannot be understated.
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