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A collection of articles and updates
How are Product, Service, and Blog Web Pages Different?

How are Product, Service, and Blog Web Pages Different?


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It may seem like the primary difference between your website’s pages is the content they contain. However, each page and type of page serves a very different and important function. For example, your site’s home page serves as sort of a catch-all and should be used to inform visitors who you are, direct new visitors where to go next, and help returning visitors find what they are looking for. What, then, is the purpose of all those other pages and how are they different? Let’s take a look.

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What is a CMS and Why do I Need One?

What is a CMS and Why do I Need One?


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Whether you’re considering a new website for your business or are looking for ways to make your current site more effective, you’ve probably run into the word “content” plenty of times along with a few mentions of how important content is to your marketing strategy. Content can be anything from photos, graphics, and videos to the words on your web pages and blog posts. Keeping tabs on all your bits of content can be overwhelming, and that’s where a Content Management System (CMS) comes in.

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SEO: Super Simple Basics You Need to Know

SEO: Super Simple Basics You Need to Know


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The concept of search engine optimization (SEO) can be intimidating for those who are unfamiliar with how it works. While a deep-dive into all the intricacies of SEO will require a bit of dedication and time, there are a few basics that should form the foundation of every SEO strategy that everyone can tackle themselves.

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Why you should use GSuite for your business.

Why you should use GSuite for your business.


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 Photo credit: dzianominator - stock.adobe.com

Gsuite is a collection of intelligent apps from Google that will help make your online life more manageable. There are apps for email, documents, file storage, messaging, video conferencing, and much more. Forget skipping around from app to app as you read your email, work on a document, add to a spreadsheet, or create a presentation--especially if you’re trying to do it all while collaborating on a project! Instead, Gsuite provides solutions for all these functions and more while working together seamlessly for a streamlined, more efficient process.


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How Do I Sell Services and Attract Clients Organically?

How Do I Sell Services and Attract Clients Organically?


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Growing your business organically means bringing more traffic to your website from people who are using search engines like Google to solve problems. It’s also accomplished by capturing their attention on other digital assets such as your social media pages or your website’s blog and bringing them along a path toward a purchase. Organic traffic is different from paid traffic that arrives from clicking an ad you’ve paid for as those visitors are likely to find you by following a different path. Let’s take a look at developing organic traffic to boost sales of your services.

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Skimmable, Snackable Content

Skimmable, Snackable Content


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When creating content, two conflicting worlds have to come together if the content is to be successful. The first is that longer content tends to make it to the first page of a Google search result. In fact, the average length for first-page results content is up to 1900 words! The second, however, is the fact that human attention spans are shorter than ever before. You now have about eight seconds before your readers get bored and move along.

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Stop Reinventing the Wheel and Start Stretching Your Content

Stop Reinventing the Wheel and Start Stretching Your Content


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A successful content marketing strategy relies on a steady stream of fresh content. Of course, creating all that original material can be a strain on your time and resources. Rather than struggle to create enough content or, worse, publish less material, there are better ways to keep the content pipeline full with less effort.

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4 Powerful Benefits of Outsourcing Your Marketing to an Agency

4 Powerful Benefits of Outsourcing Your Marketing to an Agency


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Marketing is a critical component of any business plan. No business can survive without customers, and marketing is how to find new people and introduce them to your products and services. For many small and mid-sized business owners, marketing starts as an in-house project, often completed by the owners themselves or split up among the office staff. Every growing company reaches a point, however, when they’ve outgrown the ability to handle marketing themselves, or when they’re ready to move to the next level.

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How Can I Trust My Business with a Marketing Agency?

How Can I Trust My Business with a Marketing Agency?


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Being let down by an agency is a serious burn. You’ve taken the time to go through the process of starting up your project with the agency, listened to their plans and promises, and paid for services you expected to receive. Whether the agency was dishonest, overwhelmed, or just a mismatch for your company, the ultimate result is the same: you still need to meet your marketing goals, but your budget and your trust have been depleted. Now what?

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Help! How Do I Get My Website, Social Media, and Online Store Going?

Help! How Do I Get My Website, Social Media, and Online Store Going?


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Whether you’re launching a new business, re-launching an existing company, or you’ve finally realized that you can’t do business anymore without an online presence, there’s a lot to keep track of. How do you get a website up and running? How do you use social media? What about SEO? What is SEO?

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Want More Leads? Inbound Strategies Are the Answer!

Want More Leads? Inbound Strategies Are the Answer!


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Even just a few years ago, many businesses used their websites as little more than advanced business cards. There may have been a couple of pages that described products and services along with a page of contact information and that was that.

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How (and Why!) to Add Value to Your Website

How (and Why!) to Add Value to Your Website


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When prospective customers visit your website, they’re usually after something: information to solve a problem, details about products to purchase, pricing, or facts about your company to name a few. How you meet those needs, both immediately and in the long term, will determine whether that website visitor becomes a hot lead, and eventually a customer.

The key to making that conversion happen is value, and here’s what you need to know about it.


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Creating Successful Manufacturing and Industrial Websites

Creating Successful Manufacturing and Industrial Websites


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If you feel like all the digital marketing advice out there doesn’t exactly apply to your industrial or manufacturing company, you’re right. There’s lots of information for retail and professional services, SEO tips for pushing products, and content marketing strategies for keeping readers engaged.

But what about companies that sell unattractive widgets and functional electronic bits and pieces? Or assemble and repair machinery? What’s to even write about that people would be interested in? Here’s what you need to know about creating manufacturing and industrial websites that work.


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Using Photos That are Truly Worth a Thousand Words

Using Photos That are Truly Worth a Thousand Words


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The idea that a picture is worth a thousand words--or that complex ideas can be conveyed with a single image--has been a common saying for more than a hundred years. Once photography and reproducing images became mainstream, people began to see the value in the perfectly captured image.

Of course, not all photos are equal. For every hardworking image doing its job to showcase products, people, and brands, there are dozens that would probably be better off keeping quiet. Here’s what you need to know about successfully using photography in your marketing materials.


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Indexing vs. Quality Content

Indexing vs. Quality Content


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What is Indexing?
When you register your website with search engines such as Google, they will use programs called spiders to crawl and index your pages. When the page is indexed, information is gathered from the page to create a summary. The summary is used generate a ranking and specify how relevant that information is to the user’s search. The purpose of this is to create a list of your pages that users can search and find.


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What is HTTPS and Why You Should Care

What is HTTPS and Why You Should Care


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Hardly a day goes by without headlines in the news talking about breaches, hacks, and other security problems online. Security is such an important topic that Google has incorporated important security measures into their ranking algorithms. In other words, Google doesn’t want to send searchers to potentially dangerous websites so it actively looks to see how secure a site is before it’s listed in the search results. 

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Email Marketing Quick Start

Email Marketing Quick Start


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When it’s done right, email is a powerful tool that will boost your digital marketing efforts by slowly guiding leads toward a sale. The idea is to carefully consider your recipients and send highly relevant messages as part of an ongoing conversation. If you haven’t taken the dive into email marketing yet, here’s how to get started!

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Hiring Employees through Digital Marketing

Hiring Employees through Digital Marketing


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It’s rare these days to find someone scouring the Help Wanted section of the local newspaper, red marker in hand, hoping to land their dream job. Many prospective employees will still check the paper periodically, but most adults in the U.S. have turned to the web during their most recent search for a position. 

If you want to land top talent for your open positions, digital marketing can get you there. Here’s what you need to know.


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Social Media: How to Make it Work for You

Social Media: How to Make it Work for You


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Does social media really help small businesses improve their marketing results? That’s the question on many minds as marketing strategies are created and budgets divvied up. The good news is that social media marketing can be an effective channel in itself while also boosting the return on your other digital marketing efforts, too.

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How to Maximize Your Digital Marketing Budget

How to Maximize Your Digital Marketing Budget


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Your digital marketing strategy is a multi-faceted plan that usually involves a lot of moving parts. From social media marketing to search engine optimization, it can be difficult to know which elements will give you the most bang for your buck, and which can be pulled back when the budget requires you to.

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