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SMS Marketing: What You Need to Know

SMS Marketing: What You Need to Know


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“Cut through the noise” might be the next phrase ready to be entered into the jargon playbook considering how often it appears in marketing blogs and materials. However, the need to reach your target audience when dozens—or even hundreds—of brands are fighting for the same few seconds of attention is real. SMS marketing provides a unique opportunity to be heard, as long as it’s done right.

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MMS vs. SMS: What’s the Difference and Why it Matters

MMS vs. SMS: What’s the Difference and Why it Matters


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Using text messaging as a marketing delivery channel is slowly but steadily becoming a popular way for brands to communicate with their customers. In fact, these messages have a 98 percent open rate—90 percent of those within the first three minutes—and 75 percent of all consumers welcome messages from brands, provided they’ve opted-in to receive them. There’s a lot of potential in marketing directly to your customers’ smartphones, but there are a few details to keep in mind before jumping in.

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Using Video Marketing to Boost Industrial Marketing Results

Using Video Marketing to Boost Industrial Marketing Results


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Industrial companies are finding success using content marketing to educate, inform, and even entertain their audiences of current and prospective customers. One key element—video marketing—often gets left on the table in favor of written content like blogs or visual content such as charts, diagrams, and graphics. On the other hand, video marketing has been bringing great results for manufacturing companies so it’s time to give it another look.

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Social Media Ads: Overcoming Low Impressions

Social Media Ads: Overcoming Low Impressions


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 Photo credit: Chinnapong - stock.adobe.com

Social media marketing strategies often include at least a few paid posts. Advertising on sites like Facebook and Twitter is inexpensive when compared to other channels, especially when considering how vast a social media audience can potentially be. On the other hand, some marketers are having trouble getting those ads and boosted posts viewed. This post will cover some common errors that lead to low impressions so you can get better results from your social media marketing strategy.

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How DIY Website Builders are Costing You Leads

How DIY Website Builders are Costing You Leads


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Do-it-yourself website builders seem like the perfect solution for business owners who are looking for a quick and inexpensive website. On the other hand, when you think of the work that your website needs to do, including drawing traffic and encouraging visitors to sign up and become leads, quick and cheap might not be the best solution.

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Industrial Companies That are Killing It On Social Media

Industrial Companies That are Killing It On Social Media


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When most people think about companies that have a great social media marketing strategy, it’s usually fun and trendy brands or big names that are having a little fun. For example, Wendy’s restaurant has been making people laugh for months with their spicy quips, and GoPro has hours of mesmerizing footage to share and attract attention.

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Boring Business or Industry? Yes, Social Media Will Work for Your B2B

Boring Business or Industry? Yes, Social Media Will Work for Your B2B


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Some businesses seem like they were made for social media. Lots of exciting products, fun services, fresh photo opportunities, and plenty to talk about. Others may feel like they’re left out of the party because their services are dry and boring, or they create products that are important to their customers, but not much fun to talk about. If you’re asking yourself, does social media work for B2B, especially the “boring” ones, you’re in the right place!

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Instagram Stories vs. Posts: What’s the Difference

Instagram Stories vs. Posts: What’s the Difference


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 Photo credit: mehaniq41 - stock.adobe.com

As more small and mid-sized businesses venture into the social sphere, Instagram is climbing the list of platforms that are proving to be successful for boosting brand awareness and even for drawing in new leads. By now, most of us are familiar with how Facebook works and may only need some help figuring out how to do paid promotions, gain more followers, or other specific tasks. Instagram, on the other hand, remains a mystery to many so we’re going talk about one of the basic aspects: Instagram stories vs. Instagram posts.


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Cross-Channel Marketing: Maintaining Your Branding is Critical

Cross-Channel Marketing: Maintaining Your Branding is Critical


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Cross-channel marketing sounds like a bit of advertising mumbo-jumbo that real people can ignore, but it’s really just a fancy name for smart marketing practices. In short, cross-channel marketing means making sure your efforts in different areas are all working together to form a cohesive strategy that will bring individuals from one stop on your buyer’s journey to the next. Let’s dive in.

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Social Media and Business Growth: What to Expect From Your Efforts

Social Media and Business Growth: What to Expect From Your Efforts


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Many business owners have some idea that social media and business growth go hand-in-hand. The problem is that most of them don’t know how social media will produce growth or what their expectations should be in terms of results. We’re here to clear up the confusion so you know what to expect when you invest in a social media strategy for your business.

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Creating a B2B Social Media Strategy That Gets Results

Creating a B2B Social Media Strategy That Gets Results


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It might seem like social media isn’t the right place for businesses to market to other businesses, or that B2B companies are not going to do well in social spaces. Many companies are worried that their industries are too dry or dull to get social, but nothing could be further from the truth. Remember, people work for businesses, and these people are on social media! The trick is to capture their attention with a B2B social media strategy that’s focused on their needs.

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Social Media Content Ideas that Get Results

Social Media Content Ideas that Get Results


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If the primary goal of your marketing activities is to convert more people into paying customers, then a lively social media presence is one place to start. After all, you can’t introduce people to your brand, talk about your solutions, and build relationships if nobody is listening. If you’re in need of a few social media content ideas for building an audience and converting more customers, you’re in the right place.

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Social Media Marketing Strategies 101

Social Media Marketing Strategies 101


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The biggest problem that most small and medium-sized businesses have with social media marketing strategies is creating them in the first place. However, no social media activity will be truly useful unless it is directed toward achieving a goal. In other words, if you have no strategy, you’ll probably get a small amount of lift just from the interactions, but if you want to achieve business goals, you need a plan.



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Yelp: What Every Small Business Owner Should Know

Yelp: What Every Small Business Owner Should Know


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 Photo credit: dzianominator - stock.adobe.com

Most of us are familiar with Yelp from the consumer side. We need to hire a plumber, get some tacos, visit a tourist destination, or otherwise get some recommendations, and Yelp seems to be the answer. Type in what you’re looking for, and you get back a list of results, complete with photos, ratings, reviews, and other details about the business.


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The Ins and Outs of Online Reputation Management

The Ins and Outs of Online Reputation Management


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Reputations are important to all of us, but in particular, a brand’s reputation has the capability to make or break that business. Online reputation management has become increasingly critical for maintaining your brand’s image as the speed at which people can communicate (and therefore bring your brand’s rise or demise) is blinding.

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Demystifying Social Media Platforms for Business

Demystifying Social Media Platforms for Business


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Social media is quickly becoming one of the most important marketing tools for businesses because it’s been proven to be effective. Almost 95 percent of adults online between the ages of 18 to 34 are likely to follow a brand on social media and it’s time that brand was yours. It might be tempting to come out with guns blazing on every possible channel, but your money will be better spent focusing on fewer platforms with content that is highly focused.

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Social Media Marketing Benefits for Businesses

Social Media Marketing Benefits for Businesses


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Social media is more than just a place for keeping up with the neighbor’s kitten and seeing what influencers find interesting this week. For business owners, it can be one of the most valuable tools for expanding your marketing reach, accessing new customers, and building your brand online. If you’re not convinced that it’s right for you, check out these social media marketing benefits that will change your mind.

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Is Social Media for Business Right for You?

Is Social Media for Business Right for You?


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The interactive nature of social media makes it one of the most powerful tools for achieving the marketing and sales goals of businesses of every type. On the other hand, the nature of social media marketing is vastly different from traditional marketing methods leaving many business owners wondering if it’s right for them. The good news is that social media for business is almost always a good idea. Almost.

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Ready to Generate More Website Leads? We’ve Got Answers.

Ready to Generate More Website Leads? We’ve Got Answers.


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The foundation of any business is the customers, and finding new people to purchase your products and services is always going to be part of your business plan. Your website should be a lead-generating powerhouse, designed and structured in a way that’s meant to bring customers knocking on your door. If you need a few ideas to generate website leads, prepare to be amazed!

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Standing Out from the Crowd: Competitive Differentiation Strategies

Standing Out from the Crowd: Competitive Differentiation Strategies


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In a crowded marketplace, it can seem tricky to carve out a set of customers to call your own. This is multiplied online when you have to let graphics, type, and video do all the work without you! The good news is that there are proven ways to stand out from your competitors. Here are a few ways to improve your competitive differentiation so you can attract more business and maintain a healthy bottom line.

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