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Micro-Moments: Make Sure You're There
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Micro-Moments: Make Sure You're There
Many brands will dedicate a lot of resources to visibility. Branding and brand awareness are important ways to be sure that consumers know who you are, what your values are, and why you can be trusted for solutions. 

Making sure you’re visible in micro-moments, or the brief moments when a consumer turns to their smartphone to find solutions, is just as important--and becoming increasingly essential every day.

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Categories: Mobile Ready
Tags: Mobile Design, Mobile Marketing, Google, Marketing, Responsive Design, Micro Moments, Grow Your Business

Micro Moments: What Are They and Why You Should Care
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Micro Moments: What Are They and Why You Should Care

When the web first made its debut in American households, engaging with it was an event. One might grab a drink, sit down at the computer desk, and begin the process of dialing in and signing on. A thorough sweep of all digital interests was made: email, news sites, maybe a discussion board. Then, the connection was broken and the user walked away from the web.

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Categories: Mobile Ready
Tags: Mobile Design, Mobile Marketing, Google, Marketing, Responsive Design, Micro Moments, Grow Your Business

Why Mobile-Friendly is Now a Must
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Why Mobile-Friendly is Now a Must

The question of whether or not to have a mobile-friendly website is no longer relevant. Instead, the question should be how you want to implement one. More people are using their mobile devices to access the web than ever before, and if you’re not ready for them, you will lose business to your competition.

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Categories: Mobile Ready
Tags: Mobile Friendly, Mobile Web, Micro Moments

SEM is Not a "Set it and Forget it" Strategy!
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SEM is Not a "Set it and Forget it" Strategy!

Once the research is in and your SEM campaigns are up and running, managing your campaigns should be like operating a finely-tuned machine. Of course, even the best machines need regular maintenance and the occasional tune-up if you want the best results. The same can be said for your PPC and other SEM operations.

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Categories: Search Engine Marketing
Tags: Search Engine Marketing, SEM

Aligning SEO and SEM
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Aligning SEO and SEM

Search Engine Marketing and Search Engine Optimization might be separate strategies for getting more people to your website, but they are not independent of each other. If you want to make the most of your SEM efforts, aligning SEO and SEM will help you cover more bases. Here’s how.

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Categories: Search Engine Marketing, Search Engine Optimization
Tags: Search Engine Marketing, SEM, Search Engine Optimization, SEO

SEM Advertising: Your AdWords Options
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SEM Advertising: Your AdWords Options
Finding the right ways to reach your customers is easy when you have so many options to choose from. Text, graphics, videos, apps: all of these provide customized ways of getting your messages in front of the right people at the right time. Let’s take a look at each type.

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Categories: Search Engine Marketing
Tags: Search Engine Marketing, SEM

Setting a Budget for Search Engine Marketing
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Setting a Budget for Search Engine Marketing
There are many things to consider when determining your marketing budget including how long you’ve been in business, what your current goals are, what the market saturation looks like, and how prepared you are for expansion. A simple answer is difficult to pin down.

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Categories: Search Engine Marketing
Tags: Search Engine Marketing, SEM, Budget

Which SEM Tool is Right for You?
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Which SEM Tool is Right for You?
Search Engine Marketing may be less costly than most other advertising and marketing channels, but that doesn’t mean you don’t want to get the highest return on every dollar you’re investing. Yahoo, Bing, and Google all offer SEM tools for businesses, but which is the best choice? Let’s take a look.

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Categories: Search Engine Marketing
Tags: Search Engine Marketing, SEM

Building a Strong Keyword Strategy
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Building a Strong Keyword Strategy
Keywords form the foundation of every Search Engine Marketing (SEM) campaign. On the surface, a keyword is a simple idea: which words are your customers typing into a search engine like Google to solve a problem? Although the concept is simple, the execution can seem a little muddy. We’re here to clear that up.

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Categories: Search Engine Marketing
Tags: Search Engine Marketing, Keywords, Adwords

What is Search Engine Marketing
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What is Search Engine Marketing
In the simplest terms, Search Engine Marketing, or SEM, is paying to have your business show up when a user performs a search on a search engine like Google or Bing. In its most basic form, SEM is that simple. However, as advertisers work to maximize their budgets, a host of optimization and targeting techniques come into play, and the terminology and options can get a little overwhelming.

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Categories: Search Engine Marketing
Tags: Search Engine Marketing

Prioritizing Your Website Optimization
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Prioritizing Your Website Optimization
With so many possibilities and so many experts telling you that every piece is “essential” or “must-have,” how can you know where to prioritize limited resources to get the most bang for your buck--and effort? Here are the areas of your website that we think are the most important.

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Categories: Content Marketing
Tags: Content Marketing

The Art of Promoting Your Content
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The Art of Promoting Your Content
Once you’ve taken the time to put together an amazing content marketing strategy and your team has created all the pieces for your blog and social media feeds, how will people know it’s there? When you post a new blog, how will your ideal audience find it? Promoting your content is an essential part of content marketing; here’s what you need to know to do it right.

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Categories: Content Marketing
Tags: Content Marketing

The Skinny on Omni-Channel Marketing
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The Skinny on Omni-Channel Marketing
A “marketing channel” refers to the various ways that customers will contact and interact with your brand. From traditional print channels like newspapers and magazines to digital channels like social media, blogs, and smartphone apps, today’s consumers flip between different forms of media without fully realizing it. What this means for you is that you not only need to be present on a variety of channels, but also that the experience for the user must be a seamless one.

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Categories: Content Marketing
Tags: Content Marketing, Omnichannel Marketing, Omni-Channel

4 Reasons You Need a Professional Copywriter
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4 Reasons You Need a Professional Copywriter
So, you’re sold on the idea of content marketing and you’re ready to jump into a schedule of weekly blogging. You’ve dedicated the necessary resources to create a content marketing strategy and set some goals. You’ve done your homework and have solid buyer personas that you want to target. All that’s left is to churn out a few blog posts. Easy, right? Maybe not…

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Categories: Content Marketing
Tags: Content Marketing, Copywriting
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