Using Data to Drive Decisions
Published On:
April 23, 2018
Today’s marketers have the tools and the technology to collect incredible amounts of data from website visitors, social media followers, app users, and more. Lifting useful, actionable information from that data can be another story. However, it’s worth the effort as 75 percent of leaders in data-driven marketing are seeing increased engagement and more than 65 percent are seeing an uptick in new customers.
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Marketing, Data Driven Decisions
Being There: I Want to Know Moments
Published On:
October 30, 2017
I Want to Know moments arise from simple curiosities to fact checking to early product research. They are triggered by a variety of events, and the result is either a satisfied curiosity or setting the stage for another potential micro-moment.
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Categories:
Responsive Design
Tags:
Mobile Design, Mobile Marketing, Google, Marketing, Mobile Friendly, Micro Moments, Grow Your Business
4 Key Micro-Moments to Be In
Published On:
October 23, 2017
Micro-moments are short little snippets of time--usually less than a minute long--when people grab their smartphones to find solutions to everyday problems. These aren’t extended research sessions or social interactions; instead, they are quick and people want instant results.
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Responsive Design
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Mobile Design, Mobile Marketing, Google, Marketing, Mobile Friendly, Micro Moments, Grow Your Business
Micro Moments: What Are They and Why You Should Care
Published On:
October 9, 2017
When the web first made its debut in American households, engaging with it was an event. One might grab a drink, sit down at the computer desk, and begin the process of dialing in and signing on. A thorough sweep of all digital interests was made: email, news sites, maybe a discussion board. Then, the connection was broken and the user walked away from the web.
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Categories:
Responsive Design
Tags:
Mobile Design, Mobile Marketing, Google, Marketing, Mobile Friendly, Micro Moments, Grow Your Business
Why Mobile-Friendly is Now a Must
Published On:
October 2, 2017
The question of whether or not to have a mobile-friendly website is no longer relevant. Instead, the question should be how you want to implement one. More people are using their mobile devices to access the web than ever before, and if you’re not ready for them, you will lose business to your competition.
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Categories:
Responsive Design
Tags:
Mobile Friendly, Mobile Web, Micro Moments
SEM Reporting: Making the Most of Your Campaigns
Published On:
September 18, 2017
Following up on the performance of your search engine marketing campaigns is an important way to make sure you’re not only targeting the right people, but also that you’re making the most of your budget.
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Categories:
Search Engine Marketing
Tags:
Search Engine Marketing, SEM
SEM is Not a "Set it and Forget it" Strategy!
Published On:
September 4, 2017
Once the research is in and your SEM campaigns are up and running, managing your campaigns should be like operating a finely-tuned machine. Of course, even the best machines need regular maintenance and the occasional tune-up if you want the best results. The same can be said for your PPC and other SEM operations.
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Categories:
Search Engine Marketing
Tags:
Search Engine Marketing, SEM
Aligning SEO and SEM
Published On:
August 28, 2017
Search Engine Marketing and Search Engine Optimization might be separate strategies for getting more people to your website, but they are not independent of each other. If you want to make the most of your SEM efforts, aligning SEO and SEM will help you cover more bases. Here’s how.
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Categories:
Search Engine Marketing, Search Engine Optimization
Tags:
Search Engine Marketing, SEM, Search Engine Optimization, SEO