BalanStar Corporation

Industrial Manufacturing Web Design

About the Client

Balanstar manufactures balancing machines and provides balancing services to customers throughout the world. They are committed to exceeding the needs of their clients by making it cost-effective, easy, and convenient to balance parts. The primary goals for Balanstar were to improve organic search result rankings and increase qualified leads. They also needed a CMS, allowing them to add, update, and remove balancing machine equipment from their website.
BalanStar Logo

Objectives, Goals, or Challenges

The team at BalanStar saw decreased leads and thus decreased sales over a 6 to 12 month period. Their goal was to increase customer leads by updating their website with a responsive, mobile-friendly web design. Improve organic search engine optimization (SEO) through high quality, copywriting content. Pay-per-click advertising was implemented and fine tuned to generate even more leads.


Google Adwords

A 250% increase qualified leads was achieved through the monitoring and refinement of Google AdWords.

  • Conducted keyword research to target high monthly searches and low competition
  • Increased clicks by monitoring keywords to target the best performers
  • Create and modify ads based on performance to increase conversions
Manufacturing Google Adwords


We needed an updated website so we could compete with other local businesses online. Hometown Design Studio provided us with a clean, responsive design so our website looks great on phones, iPads, and computers. We really liked the way they took the time to understand how our customers interact with our website to provide them with a great experience. I would recommend Hometown Design Studio for anyone looking to update their website!
Testimonial Photo
Erwin Schulz
BalanStar Corporation, Owner

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