5 Things We Need to Know About You


Published: November 16, 2015 Author: Jason Holicky - Hometown Design Studio Inc.
5 Things We Need to Know About You

The most important aspect of a good web design is communication. Web designers and developers are good at what they do, but they cannot know what is important to you or your business unless you tell them. Of course, giving them the information they need can be difficult if you’re not sure what the process is.

Whether you are getting a new website off the ground or looking for a redesign of your current website, here are 5 things web designers need to know to get started.

1. Who Are You Talking To?

This is probably the most important aspect of web design, and it is a question that only you can answer. You know who your customers are, and you know who you are trying to target now and in the future. Web designers need to know if you are trying to attract end customers or if you primarily work with other businesses. What age group? What income level? The more you can talk about your average or best customer, the more your website can be tailored to suit their needs.

2. What is the Goal of Your Website?

Specifically, what is a successful conversion event that you want to achieve on your website? Getting more traffic or bringing in more sales are great goals, but try to be more specific. Do you want to drive signups to your newsletter? Do you have (or need) informational content to educate buyers and qualify leads? Your website can only do these jobs if your designers know that it should.

3. Do You Have a Few Examples of Sites You Like?

Sometimes, it can be hard for you to put into words the things you like and don’t like. It can be easier to show an example of something you really like and that you think works well. This can help your designers get an idea of the look and feel that you are going for as well as any technical aspects to include.

4. Do You Have a Few Examples of Sites You Hate?

This can be just as important as identifying things that you like—and for the same reasons. If you are not well-versed in the lingo of web design, you might not be able to explain what things you want to avoid entirely. Having a few examples will help your web designers stay away from the things you dislike and give them a better chance of getting it right the first time.

5. How Do You Stand Apart From Your Competitors?

While it’s good to know how you fit into your industry, what is more important is knowing how you stand out. That way, your web design can incorporate those things so your customers can immediately see them and know that they are in the right place to find the solutions they need.

About the Author

Creative Director Jason co-founded Hometown Design Studio of New Lenox, IL in 2013. He spends his days guiding and consulting industrial clients and small businesses owners on their marketing strategy and projects. Jason enables everyone to be successful and grow their business by sharing his knowledge and experience.
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