4 Reasons You Need a Professional Copywriter


Published: May 29, 2017 Author: Jason Holicky - Hometown Design Studio Inc.
4 Reasons You Need a Professional Copywriter

So, you’re sold on the idea of content marketing and you’re ready to jump into a schedule of weekly blogging. You’ve dedicated the necessary resources to create a content marketing strategy and set some goals. You’ve done your homework and have solid buyer personas that you want to target. All that’s left is to churn out a few blog posts. Easy, right? Maybe not…

The Role of a Copywriter

Traditionally, copywriters are skilled in the art of persuasion. They write irresistible headlines and compelling taglines while filling in your brochure spaces and print ads with words that inspire action. Copywriters are quick, clever, and ready to drop lines at a moment’s notice.

As digital media started taking over, the role of the copywriter has evolved to keep up. Video content, photos, and other forms of media are all over the web, but text still represents the vast majority of online content. That means today’s copywriters are proficient in a wider variety of business needs, including blog posts, articles, ebooks, and social media updates.

Why Not DIY?

You know your business and your customers best, so who better to create copy? The answer is a professional writer. He or she will take the time to understand who you are and what you do, and then articulate what’s on your mind in a way that best serves your customers, your business goals, and SEO. Here are a few more reasons to choose a copywriter for your content marketing:

  1. Deadline Oriented.

    Professional writers are used to creating finished pieces in a timely manner. They won’t get distracted by customer requests or meetings with the sales team.

  2. Industry Standards.

    The content marketing industry, that is. You are an expert at what you do, writers are experts at creating content that’s not only grammatically flawless, but also up to the latest web standards. Google rewards great content with a boost in ranking, and skilled copywriters will also include links, keyword inclusion, and proper formatting with subheaders, lists, bullets, optimal paragraph length, and more.

  3. Saves You Time.

    An experienced writer can create content much faster than you can because that’s what they do full time. From fast-typing fingers to a working knowledge on a broad array of subjects, copywriters have the definite advantage. If it’s a topic she’s very familiar with, a publish-ready blog post can be turned around in one day. (But try not to do that to your writer unless you must!)

  4. Professional Appearances Matter.

    You wouldn’t set up a meeting with your customers and show up in sweats. You don’t want your web copy to do that, either. A writer will create clean, polished pieces that represent your company with professionalism while also matching the voice your customers want to hear.

Maximizing Your Budget

By leaving your content to a professional writer, you’ll be making an investment that will not only save you time, but one that will also help bring in new business and keep current customers happy. Most writers are able to work with a variety of budgets and will tailor their services for yours. If you’re low on resources, don’t settle for the cheapest writer you can find as you’ll only get what you pay for. Two excellent blog posts per month will always be better than two mediocre posts per week.

Categories: Content Marketing
About the Author

Creative Director Jason co-founded Hometown Design Studio of New Lenox, IL in 2013. He spends his days guiding and consulting industrial clients and small businesses owners on their marketing strategy and projects. Jason enables everyone to be successful and grow their business by sharing his knowledge and experience.
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