4 Powerful Benefits of Outsourcing Your Marketing to an Agency

     

Published: October 21, 2019

Marketing is a critical component of any business plan. No business can survive without customers, and marketing is how to find new people and introduce them to your products and services. For many small and mid-sized business owners, marketing starts as an in-house project, often completed by the owners themselves or split up among the office staff. Every growing company reaches a point, however, when they’ve outgrown the ability to handle marketing themselves, or when they’re ready to move to the next level.

The question becomes whether to engage with a marketing agency, or whether to hire an in-house marketer. Here’s what you need to know before reaching a decision.

1. Let’s Start With Money
The salary for a full-time marketer is considerably higher than the average cost of retaining an agency. For a college-educated, experienced marketer who is proficient in advertising, promotions, and strategies, you can expect to pay more than $132,000 per year. You can cut that cost slightly by hiring someone with less experience, perhaps a recent graduate or an intern, but you’ll have to lower your expectations in terms of results. And a freshly-minted marketer will still want between $30,000 and $70,000 per year.

On the other hand, the average annual cost of working with an agency comes in at around $12,000 per year.

2. More for Your Money
In addition to spending less hard-earned cash, a marketing agency comes with a full crew and all the expertise they bring to your projects. When it comes to generating and managing content, keeping your social media feeds full, creating and maintaining email campaigns, designing stunning creative pieces, optimizing SEO, and copywriting, you would need to hire several people to access this range of skills.

Agencies also have access to a full suite of automation and scheduling tools that probably don’t make sense for individual businesses to invest in. That means a streamlined approach to time-consuming tasks that don’t require a personal touch, such as scheduling social media posts and utilizing automated email workflows. Plus, you’ll still be in control of this team of creative, skilled individuals. Your input and direction are invaluable to your agency, and your approval is the final word on any project, item, or strategy.

3. Stay Focused
Your expertise is running your business and giving your customers the best that you have to offer. The same goes for your staff: you want them focusing on serving your customers. When you outsource your marketing to an agency, you and your team will be focused and ready to deliver exceptional products and services to all the new leads your agency will bring in.

The alternative is to piecemeal your marketing strategies around the office just to try and keep up, and the results are less than optimal. Not only are you missing out on the expertise of marketing specialists and the cohesive strategy and efforts that are necessary for results, but your crew is likely to get frustrated and burned out by struggling to work so far outside their collective wheelhouse.

4. Unmatched Flexibility
As a business owner, you’re already familiar with the difficulty of balancing the budget while also making sure you have coverage from your employees as you need it. From busy seasons and holiday promotions to slowdowns and unexpected bumps in the road, the stress of knowing your crew is relying on their jobs for stability along with keeping your business running smoothly cannot be underestimated.

If you hire a full-time marketing professional, scaling down means the pain of layoffs. Scaling up means the expense and difficulty of recruiting another specialist. Scaling up can be even more difficult for small and mid-sized businesses that might not have the big budgets to woo the best marketers, especially when business is booming and the best and brightest have their pick of jobs.

The solution is to work with an agency that has scalability built into their workflow. Plus, if you want to branch out and try new channels or strategies, you won’t have to go out looking for someone with the expertise or try to train up an in-house employee. Your agency already has someone on-staff who is ready to jump in right away.

Stay Ahead of the Curve
When you start your day, part of it probably involves a cup of coffee, a bunch of emails, and some industry news to keep up with. This reading material is usually related to your industry and peppered with a few personal interests. The crew of your marketing agency starts their day with marketing news, the latest trends, launches of new tools, and discussion among other marketers about the latest and greatest.

In other words, marketers are living in the marketing world all day, every day. That means cutting-edge technology, time and money-saving automations, fresh ideas, heaps of data, and an arsenal of tools ready to deploy on your behalf so you can sit back and focus on what you do best.

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Tags: Marketing